Dion de Freitas

Senior enterprise leader with full accountability for strategy, P&L performance, operations, commercial growth, capital investments, and organizational development. Proven record of scaling revenue from $5M to $12M, improving EBITDA from 24% to 31%, reducing labor costs from 32% to 26%, and leading a workforce of 135 employees. Partner closely with ownership on growth strategy, business transformation, and long-term value creation. Currently directing a 16, 000 sq. ft. expansion projected to increase annual revenue to approximately $15M by 2027.

Executive Restaurant Consultant (freelance) supporting multi-unit restaurant franchise operations throughout New York City, with a primary focus on turnaround strategy, operational restructuring, financial recovery, and profitability improvement for a 10-location chicken wing restaurant franchise group.

Key responsibilities included labor optimization, food and beverage cost controls, operational systems implementation, vendor negotiations, staffing strategy, training development, guest experience improvement, and financial performance management.

Successfully helped stabilize underperforming locations, improve operational efficiency, strengthen leadership accountability, increase profitability, and position the organization for sustainable long-term growth within a highly competitive New York City hospitality market.

Franchise Business Consultant supporting multi-unit operations for The Melting Pot Restaurants across the Southeast United States, partnering directly with franchise ownership groups to improve operational performance, profitability, compliance, and guest experience standards.

Key responsibilities included operational audits, labor and cost control initiatives, leadership development, training execution, food and beverage performance, franchise compliance, and financial accountability systems.

Successfully implemented company-approved operational and financial initiatives that strengthened franchise performance, improved business health, enhanced operational consistency, and supported long-term franchise growth across multiple locations.

Served as Franchise Business Coach for multiple Cold Stone Creamery franchise locations, overseeing operational performance, staffing, training execution, customer experience, and profitability initiatives. Worked directly with franchise ownership groups to strengthen operational consistency, improve labor effectiveness, implement brand standards, and drive business growth through leadership development, coaching, and performance accountability.