Head of Branding & Marketing (Basicxx)
Basicxx
Total years of experience :10 years, 8 Months
Head of Branding & Marketing: Basicxx. Aug 2014 - Present
ROLE : HEAD OF MARKETING (BASICXX) :
CONTRIBUTED TOWARDS SHAPING THE BRAND IDENTITY, COMMUNICATION & CAMPAIGNS.
LEADING & PARTICIPATING ACTIVELY IN CREATIVE THINK-TANK SESSIONS TOWARDS CONCEPTUALIZING THE MARKETING CAMPAIGNS, LEADING TO BRAND RECALL.
CLOSELY INTERACT WITH AGENCIES TO SHAPE THE DIGITAL STRATEGY, PLAN & IMPLEMENTATION TO ACHIEVE THE BUSINESS GOALS & OBJECTIVES. MONITOR & OPTIMIZE MEDIA BUYING & PLANNING.
MONITOR & TRACK THE TARGET AUDIENCE NEEDS, ATTITUDES AND DIGITAL BEHAVIORS.
MANAGING ONLINE BRANDING, COMMUNICATIONS AND CAMPAIGNS THROUGH THE COMPANY WEBSITE, EMAIL MARKETING, BUILDING THE ONLINE COMMUNITY, ATTRACTING NEW CUSTOMERS, SEARCH ENGINE OPTIMISATION, AND SEARCH MARKETING.
OWNERSHIP FOR IMPROVING THE DESIGN, USABILITY, CONTENT AND CONVERSION POINTS OF THE COMPANY WEBSITE AND FOR THE PROMOTION AND GROWTH OF THE COMPANY’S WEB PROPERTIES.
CLOSELY MONITOR & ENSURE THE SMOOTH RUNNING AND COMPLETION OF PROJECTS ACROSS SITE BUILDS, ONLINE ACTIVATION, SOCIAL MEDIA, MAXIMISING ONLINE SALES OPPORTUNITIES AND SEARCH MARKETING.
Department Head - Home: Basicxx. Aug 2013 - Aug 2014
Category Manager - Denim (Men's, Women's & Kids): Iconic (Landmark Group U.A.E) . May 2012 - August 2013
Senior Designer (Ladies Casual wear & Denim) & Senior Buyer (Denim) for Globus Stores pvt ltd. March 2007 - April 2012
Official Stylist (Instore & Campaign) Globus Stores pvt ltd. March 2007 - April 2012
Senior Designer & Buyer for Globus Stores private limited - handling 6 categories', namely: Ladies Casual Wear, Ladies Fashion Essentials, Ladies Denim, Ladies & Men's Denim Top-wear, Ladies. March 2007 - April 2012
Visual Merchandiser (freelance) - The Bombay Store (Mumbai, Pune & Bangalore) 2000
Fashion Stylist/Writer - Citadel & Society Fashion (Magna Group of Publication) 1997 - 1999