Marketing and Student Recruitment Manager
Curtin University Dubai - Transnational Academic Group
Total years of experience :12 years, 1 Months
Leading a team of 15 members and reporting directly to the VP - Marketing and CEO
Development of Marketing, PR and Business Development strategies and advertising campaigns
Budgeting, forecasting and management reporting
Implemented strategies that increased lead generation and led to a 34% increase in sales in 2018, reducing the cost per acquisition
Managing partnerships with external stakeholders
Identifying and developing new business in Middle East, Africa, CIS countries, Indian Subcontinent and Australia
Responsible for planning and executing marketing and business development
strategies for Murdoch Dubai
Managed a team of 5 members
Managed the launch of Curtin University Dubai in 2017
Development and implementation of ad campaigns
Identified key international markets for the new university
Branding and development of marketing and promotional collateral
Conceptualization, direction and management of key events for both universities
Established partnerships with corporations across different industries
Managed outreach with high school counsellors and education agents
Increased lead generation by liasing with key stakeholders at higher education
institutes across MENA and Asia
Project Manager for key events
Content creation and writing for ads, brochures, websites, social media and press releases
Creation of media plans
Clients - Emaar Hospitality Group, Emaar Mall and Retail Group, Kempinski Mall of the Emirates, Kempinski Seychelles, Anantara Hotels, Resorts & Spas
Liaising with the creative team to develop design and content
Identifying client branding and marketing requirements and developing optimum solutions
Managed and enhanced revenue from retainer accounts
Developing new business and managing account P&L
Management and development of seasonal and festive campaigns
Long and short style copywriting including ads and brochures
Interned with the Lintas Group in the Public Relations Department and served clients such as Armani, Radisson, MTV and Nickelodeon.
Major: Print and Web Journalism