Head of E-Commerce
Leader Group
Total years of experience :15 years, 0 Months
Category : Health Care, Fitness, Gym, Games, Sports, Apparel & Footwear
Managed B2B and B2C E-commerce in UAE and Saudi Arabia, overseeing web development and AI integrations.Developed segmented product strategies for a vast catalog of over 40, 000 SKUs. Executed global digital marketing campaigns, events and brand activation, coordinated multi-site operations, managed cross-border logistics, and handled customer communications. Successfully managed various sales platforms including self-managed ecommerce website, mobile app, and marketplaces such as Noon, Dubai Store, Sharaf DG, and multiple Amazon accounts (Prime Direct Fulfillment, Vendor Central, Seller Flex, Seller Central) with a team of well-trained executives.
Successfully implemented data-driven advertising strategies, resulting in a significant 15% increase in conversion rate. These campaigns exceeded the sales target by AED 1.2 Million in 2023. Additionally, led the successful expansion into the KSA market, leading to a notable 28% growth in the customer base.
Integrated & Deployed a variety of platforms such as SEM Rush, Hootsuite, Apps Flyer, Moengage, Mail Chimp, and more to stay updated on industry trends, conduct regular competitor analysis, make informed off-page SEO decisions, and maintain a strong foothold in the dynamic social media landscape.
Category : Food & Beverage, Personal Care, Health Care, Festive & Decor, Manufacturing & Repackaging
Handled the seven pillars of inbound marketing with a 4-member team which includes PPC, SEO, Content Development, Influencers, Blogging, Social Media and Email. Achieved 70% improvement in website visibility, implemented effective content strategies resulting in a 40% increase in relevant traffic.
Developed strategic community event participation road-maps to optimize brand visibility, develop strategic partnerships, drive profitability, and expand market share in the B2B sector. Achieved a 12% increase in average order value (AOV) through the development of a customer incentive program. This initiative also resulted in a 15% growth in our customer base through referrals only.
Amplified our brand's market presence and overall revenue by leveraging marketplaces, including Amazon, Noon, Instashop, Kibsons, Sharaf DG, and Dubai Store. This was complemented by our expertise in audience mapping, product positioning, ad configurations, and product promotions.
Implemented unique communications targeting existing customers, resulting in a significant influx of user-generated content (UGC) on social media. This UGC propelled an additional 9% increase in business through referrals and new customer acquisition, while also elevating our Google ratings to 4.2
Category : Food & Beverage, FMCG, Local Distribution, Omni-Channel
Administered a product catalog of 15, 000 SKUs and successfully drove online sales on various platforms including Amazon, Noon, Dubai Store, and Carrefour. Implemented effective pricing, inventory and catalog management, optimized keywords, planned product promotions, festive coupons, and implemented product life-cycle based bundling strategy. These efforts resulted in a notable 12% increase in e-commerce gross sales.
Led the optimization of Salesforce CRM to facilitate data-driven decision-making, resulting in improvements across various areas including inventory planning, stock re-order levels, order processing time, promotion planning, and warehouse management. These enhancements streamlined processes, improved productivity and internal communication, and facilitated easier tracking and follow-ups within the organization and 3PL service providers.
Category : Luxury Fashion, Fashion Accessories, Apparel, Footwear, Electronics
Managed essential operations such as key account management, product strategy, sales team training for vendor acquisition, marketing, and overall operations for a subscription-based online marketplace. Successfully established partnerships with 340 vendors and efficiently on-boarded 35K products within a remarkable six-month time frame.
Developed, presented, and persuaded vendors to participate in an innovative collaborative marketing strategy, resulting in accelerated growth rates. We leveraged the customer base and followers of each registered vendor, we successfully directed them to our portal for purchases. This approach generated significant user-generated content and organic growth.
Worked closely with the web development team to enhance user experience and continuously added features to strengthen our vendor dashboard. Equipped vendors with comprehensive demand analysis data to enable more effective product and promotional planning. Additionally, excelled at cross-selling by leveraging the strengths of multiple vendors and strategically offering promotions and bundles.
Implemented a pioneering partnership strategy that made a remarkable 22% boost in revenue and 35% increase in relevant user registrations. Successfully forged alliances with esteemed organizations such as Emirates NBD Bank, Aggreko Middle East, Publicis Group, University of Wollongong, CBD, and Dubai Financial Market.
Handled all social media and search engine accounts with organic posts design, calendar and content planning. Executed Performance Marketing, HTML Email Marketing, Content Marketing via Blogs, Guest Posting, Article Submissions, and other link building activities (SEO). Supported the marketing head in launching Beats by Dr Dre audio devices. Collaborated with RTA for branding initiatives, negotiated barter deals with radio channels, and provided guidance to the graphics team for creating print materials.
Created & maintained project schedules, tracked deliverables, established priorities for the team according to client requirements. Managed site testing procedures and led iterative improvement, resulting in customer satisfaction.
Developed corporate sales (SaaS), IP networking, and network based solutions. Won over new blue-chip client accounts, besides up-selling hardware.
Honor Graduate from Kelley's School of Business
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