Marketing & SEO Manager
Vardot
Total years of experience :13 years, 6 Months
• Provide support for the company in social media, digital advertising, social networking and search engine
• Improve the usability, design and content of the company website, manage the team of copywriters
• Implement SEO strategies to web development projects of Vardot, contribute to Knowledge management by updating knowledge base and training team members
• Drive new potential customers through online marketing campaigns and Google AdWords
• Evaluate customer research, market conditions and competitor data
• Participated in international SEO conferences as a speaker, published guest posts in different high rated blogs
• Responsible for international development of competitive intelligence suite for online marketing called SEMrush; discover and explore business opportunities in Germany, Austria and Switzerland
• Develop a marketing communications plan, media relations strategy; monitor, analyze and communicate PR results on a monthly basis
• Screen business deals by analyzing market strategies, deal requirements, potential and financials
• After 3 Month increased SEMrush traffic from D-A-CH up to 30%, deals number up to 10%
• Co-coordinated the double Master’s Degree Program for Global Communication and International Journalism at the Saint-Petersburg State University with Freie Universität, Berlin
• Formulated, directed and coordinated marketing activities and policies to promote the program
• Strategized the delivery of course content in German classes
• Created a workbook with German exercises that correspond with the International Journalism Program
• Analyst in the team responsible for all hardware and wireless devices used in Mars Inc factories and offices worldwide
• Leaded IT projects such as take-ons of the new office application in Vienna and Cellcast together with colleagues from Europe, the Americas and Asia-Pacific
• Leaded the communication strategy for Mars IS (“Hub newsletter” activity - created hub’s digest every 3 months and present it to associates (about 200 people)
• Provided timely technical advice in Russian, English and German for a range of different computer programs (Proficient in MS Office Suite, experienced in working with SEO-tools (SEMrush, Moz, Sistrix, Searchmetrics), Microsoft Exchange, SAP, Sharepoint, Active Directory, File&Print Services, VMware, Novell Identity Manager, Lotus Notes, BMC Ticketing Tool, Magic and Juniper VPN)
• Achieved 90-100% of the First-Call Resolution Rate and was a top performer for the European region
• Assisted by the organization of an international exam in German language “Deutsches Sprachdiplom (DSD)”
• Managed the day-to-day internal and external communications and marketing activities of the exam
• Taught four groups of students in Weberbauer College preparing for DSD I and DSD II exams with a 97% successful pass rate
• Member of the Examination Commission ’14 in Peru, assessing and evaluating students
• Organiser of the International Student Exchange Programs between Weberbauer College and schools in Germany, Austria and France
• Achieving and maintain high standards of education
• Advise students regarding course materials, leading to improved grades and knowledge
• Collaborate with faculty in meeting department goals, give presentations in PPT and Prezi