Doaa Mohamed, Marketing Manager

Doaa Mohamed

Marketing Manager

Baheya Foundation for Breast Cancer Treatment

Location
Kuwait
Education
Master's degree, MBA, Marketing & Strategic Management
Experience
10 years, 2 Months

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Work Experience

Total years of experience :10 years, 2 Months

Marketing Manager at Baheya Foundation for Breast Cancer Treatment
  • Egypt - Cairo
  • My current job since May 2016

Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
Maintain social media presence across all digital channels.
Build full plan with content creation to cover campaign objectives & syncing with designers to provide with relevant designs.
Brainstorm new and creative growth strategies.
Requirement for his team members.
Develop, implementing and managing marketing campaigns that promote a company and its products and/or services.
Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
Executing campaigns across a variety of platforms, including Facebook, YouTube, Twitter and LINKEDIN.
Implement best practices for copy, creative, and audience targeting with oversight from Director of Paid Strategy.
Collect and evaluating customer feedback data.
Evaluate competitor’s Digital Marketing strategies and creating plans to overtake them.

Project Assistant at International Organization For Migration - Egypt
  • United States - New York
  • September 2015 to February 2016

• Pro-actively contribute to day-to-day project implementation and ensure conformity to expected results and project work-plans.
• Support the preparation and update of project work plans, budgets and briefs and other documents as necessary.
• Provide support to international consultants/experts in the implementation of their tasks for the achievement of project results.
• Support on project reporting, documentation, records maintenance in accordance with accepted policies and procedures.
• Arrange external and internal meetings and draft minutes of meetings.
• Prepare requests for advance of funds and/or direct payments.
• Monitor budget expenditures and maintain a proper record of approved project budgets.
• Prepare and submit expenditure and program budget status reports.
• Undertake other financial and administrative tasks as assigned.

Marketing and Communications Manager at Baheya Foundation
  • Egypt - Cairo
  • January 2014 to August 2015

Develop and execute an adequate and integral communication plan for internal and
external communication;
Monitor the overall image of Baheya and is the first contact and knowledge base
internally and externally regarding all communication issues;
Coordinate and facilitate ongoing internal and external PR and communication
activities;
Develop activities that lead to fund-raising and brand awareness;
Participate in building and maintaining a network of relations within global Baheya and outside;
Evaluate, create and/or update communication materials (internal/external, print and
electronic): writing articles, brochures, flyers, website content etc.;
Responsible for (the content of) different NA websites and dealing
Write and producing presentations and press releases
Deal with enquiries from the public, the press, and related organizations
Organize and attending promotional events such as press conferences, open days, exhibitions, tours and visits
Speak publicly at interviews, press conferences and presentations

Education

Master's degree, MBA, Marketing & Strategic Management
  • at Webster University
  • May 2017

Master of Business Administration

Bachelor's degree, Law
  • at South Valley University
  • July 2011

Specialties & Skills

ACADEMIC
ADMINISTRATION
APPROACH
BOOKKEEPING
COMMUNICATION SKILLS
Marketing
ACCOUNTANCY
BALANCE
CREATIVE PROBLEM SOLVING
MICROSOFT OFFICE
RESEARCH
Analytical skills
Sales Management
Business Development
Retail Management
Public Relations

Languages

Arabic
Expert
English
Expert
French
Expert

Training and Certifications

Professional in Human Resources - International (Certificate)
Date Attended:
May 2016
Valid Until:
May 2019

Hobbies

  • Reading, shopping and traveling.