Events & Marketing Manager - MENA
Huawei
Total years of experience :17 years, 0 Months
● Successfully developed and executed comprehensive marketing strategies and action plans, resulting in the achievement of product KPIs.
● Implemented effective content marketing strategies that significantly increased brand awareness.
● Created engaging content for various channels, including websites, social media, and email campaigns.
● Managed a team of content writers, ensuring high-quality and brand-aligned content.
● Improved organic traffic and search engine rankings through SEO best practices.
● Led and supported 10+ successful events, including GITEX, Marcomms, Comic-Con, DIFC Innovation Hub, Apps UP for Developers, AppGallery Anniversary, and more, ensuring their seamless delivery and impactful outcomes.
● Developed a comprehensive events playbook, streamlining the Event Management Process for product owners and enhancing operational efficiency.
● Efficiently coordinated all logistical elements of events, ensuring seamless organization and execution.
● Conducted performance measurement and reporting, providing valuable insights and actionable recommendations for future optimization.
● Developed and Implemented impactful online and offline marketing campaigns and events, increasing brand visibility and customer engagement.
● Collaborated closely with internal teams to optimize the user experience and maximize the impact of marketing campaigns, ensuring seamless integration across all channels.
● Conducted in-depth analysis of consumer behavior, leveraging insights to adapt campaigns and events for maximum resonance with the target audience.
● Significantly enhanced brand awareness through the creation of compelling digital content/campaigns that effectively attracted and converted the target groups.
● Drove continuous improvement through data-driven evaluation and optimization of marketing strategies.
• 50+ team building events
• 10+ PR Events to potential clients
• Identify clients' requirements and expectations for each PR event.
• Brainstorm and implement event concepts and themes.
• Prepare event budgets and process invoices.
• Book venues, organize suppliers, caterers, staff, and entertainment.
• Managing set-up, tear-down, and clean-up operations.
• Anticipate attendee needs & make preparations against potential risks.
• Develop post-event reports on the effectiveness of each event.
• Analyze data to determine campaign efficiency.
• Ensure creative marketing materials undergo regular review and adhere to brand guidelines.
• Develop and communicate marketing plans, campaign results and project recommendations to the senior management team.