Total Years of Experience: 16 Years, 0 Months
July 2012
To Present
Senior Product Manager
at Bovian Healthcare
Location :
India - Faridabad
An year old company - Product ideation, introduction, launch, promotion, branding and advertising, portfolio management inter alia all other marketing activities
May 2012
To June 2012
Manager - Product Management
at Kemin Industries
Location :
India
Ensuring gross margin and volume targets achievement for the product portfolio
Working extensively with research and development (R&D) to develop new products and product extension
Extensive market research to understand consumer needs and product deliverables
Insight mining and understanding customer behaviour, designing promotional strategies
Develop communications strategy that conveys the benefits to appropriate consumers
Communication with sales force to ensure execution of strategies and campaigns
Developing and maintaining inter personal relationship with people at HO and Field
Ensure competitors mapping to remain pro active
Developing print ads, sales brochure and collaterals
Working extensively with research and development (R&D) to develop new products and product extension
Extensive market research to understand consumer needs and product deliverables
Insight mining and understanding customer behaviour, designing promotional strategies
Develop communications strategy that conveys the benefits to appropriate consumers
Communication with sales force to ensure execution of strategies and campaigns
Developing and maintaining inter personal relationship with people at HO and Field
Ensure competitors mapping to remain pro active
Developing print ads, sales brochure and collaterals
January 2010
To April 2012
Entrepreneur
at New Boond Poultry Farm
Location :
India
Managing 1.2 acre poultry farm in partnership
Dexterously increasing capacity of the farm Monitoring pest and diseases in the farm
Ensuring that the correct veterinary and medicines treatment records are up to date
Ordering of resources such as feed, DOCs etc.
Completion of daily / weekly records
Training staff and monitored them
Assigning workers to duties, such as feeding and vaccinating poultry, weighing and loading birds, and cleaning and fumigating chicken houses
Dexterously increasing capacity of the farm Monitoring pest and diseases in the farm
Ensuring that the correct veterinary and medicines treatment records are up to date
Ordering of resources such as feed, DOCs etc.
Completion of daily / weekly records
Training staff and monitored them
Assigning workers to duties, such as feeding and vaccinating poultry, weighing and loading birds, and cleaning and fumigating chicken houses
June 2008
To January 2010
Deputy Product Manager
at Mahindra & Mahindra Limited
Location :
India - Mumbai
Carrying out market research and crop panel studies.
Devising market strategies and planning advertising material with Brand Team.
Determining product pricing keeping in consideration the profitability target for each product for the business.
Liaising with Foreign Suppliers for trials and product modifications.
Facilitating products & service continuity for a vast product-line for multiple markets.
Mentoring Sales Team in product diversification and product development.
Point leader for Product Management for ISO 9001: 2008 certification of the business.
Devising market strategies and planning advertising material with Brand Team.
Determining product pricing keeping in consideration the profitability target for each product for the business.
Liaising with Foreign Suppliers for trials and product modifications.
Facilitating products & service continuity for a vast product-line for multiple markets.
Mentoring Sales Team in product diversification and product development.
Point leader for Product Management for ISO 9001: 2008 certification of the business.
April 2007
To June 2007
Management Trainee
at Godrej Agrovet Limited
Location :
India - Pune
Project Title: Techno-Commercial Feasibility of Setting up a New Cattle Feed Plant in Marathwada Region in
Maharashtra
Contributions: Studied and analyzed 8 districts in Marathwada region in terms of market size & competition.
Analysed cost-economics of setting a new plant vis-à-vis existing plants or leasing a plant.
Maharashtra
Contributions: Studied and analyzed 8 districts in Marathwada region in terms of market size & competition.
Analysed cost-economics of setting a new plant vis-à-vis existing plants or leasing a plant.
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