Senior Product Manager
Bovian Healthcare
Total years of experience :16 years, 1 Months
An year old company - Product ideation, introduction, launch, promotion, branding and advertising, portfolio management inter alia all other marketing activities
Ensuring gross margin and volume targets achievement for the product portfolio
Working extensively with research and development (R&D) to develop new products and product extension
Extensive market research to understand consumer needs and product deliverables
Insight mining and understanding customer behaviour, designing promotional strategies
Develop communications strategy that conveys the benefits to appropriate consumers
Communication with sales force to ensure execution of strategies and campaigns
Developing and maintaining inter personal relationship with people at HO and Field
Ensure competitors mapping to remain pro active
Developing print ads, sales brochure and collaterals
Managing 1.2 acre poultry farm in partnership
Dexterously increasing capacity of the farm Monitoring pest and diseases in the farm
Ensuring that the correct veterinary and medicines treatment records are up to date
Ordering of resources such as feed, DOCs etc.
Completion of daily / weekly records
Training staff and monitored them
Assigning workers to duties, such as feeding and vaccinating poultry, weighing and loading birds, and cleaning and fumigating chicken houses
Carrying out market research and crop panel studies.
Devising market strategies and planning advertising material with Brand Team.
Determining product pricing keeping in consideration the profitability target for each product for the business.
Liaising with Foreign Suppliers for trials and product modifications.
Facilitating products & service continuity for a vast product-line for multiple markets.
Mentoring Sales Team in product diversification and product development.
Point leader for Product Management for ISO 9001: 2008 certification of the business.
Project Title: Techno-Commercial Feasibility of Setting up a New Cattle Feed Plant in Marathwada Region in
Maharashtra
Contributions: Studied and analyzed 8 districts in Marathwada region in terms of market size & competition.
Analysed cost-economics of setting a new plant vis-à-vis existing plants or leasing a plant.
Successfully became: o Finalist at Strategy Quotient Group, 2007 held by Tata Strategic Management for devising future strategy for Ashok Leyland Limited. o National Finalist for ‘Marksmen’ Manifest IIM L 2008 and involved in formulating Marketing Strategy & Communication plan for NVIDIA graphic cards in India. o National Finalist (Among top 5) New Business Plan at Ensemble, XLRI & B-Plan Contest at Kurukshetra University. Distinction of being amongst the: o Top 3 in Strategia, an International Strategy Game at IIM A organised at Amaethon, IIM A. o Top 22 teams – Business Plan at Entrepreneurship Fair at IIM A.
Holds the unmatched distinction of topping all semesters during graduation.(since college inception) Rewarded with Merit Scholarship for all the semesters of the course during graduation. Functioned as : o Sports Captain for the year 2003-05. o Senate Representative at the University for 2004-06.
