Duaa Sarfraz

Implemented advanced SEO strategies using Google Search Console, WordPress, Google Search Analytics, SEMrush, Ahrefs and SEOptimer to optimise website performance and improve organic search rankings.

Utilised key plugins to enhance website visibility and ensure optimal On-page and Off-page SEO, resulting in increased traffic and engagement.

Executed a comprehensive content distribution plan, publishing articles on various trending articles and blogging platforms, effectively expanding the brand's reach across diverse audiences.

Integrated Marketing Planning: Developed an integrated marketing plan as part of Lululemon's creative team, demonstrating expertise in creative thinking, project management, strategic and analytical thinking, and written communication skills.

Digital Transformation of Retail Experience: Pitched a digital product strategy for Lululemon, gaining proficiency in digital transformation, product development, market research, user research, strategic thinking, and written and visual communication.

- Utilized data and customer insights to drive social media growth through engaging content and storytelling techniques.
- Executed unique campaigns using Canva and Google Workspace, resulting in a 2.8% (111) increase in followers.
- Monitored and reported on campaign performance and ROI for accountability and success measurement.
- Implemented a focused social media strategy, leveraging data-driven decision-making for measurable growth and increased brand awareness and engagement.

- Actively monitored social media for trends and customer feedback, using the insights to update web pages and engage customers proactively.
- Developed targeted content for Twitter, Facebook, and Instagram, driving customer interaction and supporting digital marketing. Assisted in lead generation and compilation for potential client growth.
- Conducted thorough research on competitor marketing strategies and digital content, refining our approaches. Created press releases and engaging social media posts to generate company interest.
- Organized materials, took notes, and gathered data from focus groups and surveys for marketing reports. Prioritized information security, contributed to promotional presentations, and utilized TikTok, Reels, and cold calls to drive business awareness.

- Completed assigned duties and consistently produced high volume of work to support daily business needs.
- Demonstrated enthusiasm and strong communication skill, remaining open to learning new things every day.
- Adhered to strict security protocols to protect data confidentiality.
- Liaised with management and instructors to receive constructive criticism for areas needing improvement.