Marketing Manager
SEDCO
Total years of experience :18 years, 1 Months
o Develop marketing strategies and tactics to get the word out about SEDCO and its solutions.
o Set the marketing KPI’s to manage and control activity within the team.
o Work closely with SEDCO’s BDMs and partners to achieve better distribution and visibility in Europe, CIS, Africa, Gulf and Levant.
o Manage the digital marketing activities including SEO, SEM and Social Media Channels.
o Managing SEDCO’s participation in big worldwide events and exhibitions.
o Develop valuable and multilingual content (English, French and Russian) for SEDCO's website, videos, and brochures.
o Oversee creation and delivery of press releases, case studies, blogs, advertisements, and other marketing materials.
o Build strategic relationships with key industry players, agencies and vendors.
o Be in charge of marketing budget and allocate/invest wisely.
o Measure and report performance of marketing campaigns, gain insight and assess against goals.
Managing the company website, by working to update both general and technical contents. As well as uploading the fresh news and photos on the website, and working to enhance searching engine by emphasizing different and related key words.
Handling the writing of the company press release in both Arabic and English drafts, and managing to publish the news in regional business portals and local newspapers.
Managed to create fresh and unique company profile including new design and content.
Successfully managed organizing several large events in short time for worldwide and well-known IT partners, including taking care of invitation card, attendees registration and confirmation, following the partners polices, preparing for promotional materials, hotel reservations, taking care of partner funding issue and analysis attendees feedback.
Managed online advertising activities for different products, by creating new design and content and released through the emails shots to all customers list.
Managed the company Re-Branding issue by editing the company logo, unified the company theme, and created new Company profile, brochures, stationery, and banners.
Developed Social Media activities including LinkedIn, Twitter, Facebook, and working daily to updates the company news.
Managed the company Re-Branding issue by created fresh and professional logo, theme, and designs including: Company profile, brochures, stationery, indoor and outdoor signs….etc.).
Built company initiative annual plans including Marketing Action Plans, Company Image and Product Development and supervise implementation all plans.
Managed day-to-day business for Marketing department including running online activities and fresh marketing materials, participating in international trade-shows, and evaluating customers’ feedback.
Worked with sales department to expand market volume, to enter new markets and to achieve better visibility all over the world.
Created both ATS company website and social media accounts, and developed many online activities.
Managed to get membership of related aviation association such as ASA, IATP and others.
Developing an annual marketing plan in conjunction with the sales department to meet agreed company objectives.
Managing the company re-branding issue, and maintain image and corporate guidelines.
Overseeing all marketing, advertising and promotional activities.
Managing the company participation at local and regional tradeshows.
Evaluate customer research, market conditions and competitor data.
Managing marketing department budget and deliver all marketing activities within set budget.
Managing writing and producing press releases on monthly basis.
Created and developed sales tools that include (Company profile, Products catalogue and brochures).
Created short video presented the company production and management at high professional techniques.
Developing new company website and creating social media activities.
Managing correspondence with media and advertising outlets.
Unified company database system including customers, suppliers, and projects records.
Overseeing marketing activities of other 3 sisters companies
Managed writing and producing press releases on monthly basis. Updated news content highlighted projects implemented and all newsworthy with amount of 10 press releases for each quarter.
Managing STS website and developing quarterly e-newsletter and any e-marketing activity.
Organized many sales seminars and STS participations in local and regional exhibitions.
Conducted a thorough customer satisfaction survey each quarter by preparing bilinguals questionnaires, getting feedback from clients, analyzing results, preparing reports and shared end -results with SBUs.
Controlled the production for all advertisements and promotions such as marketing campaigns, events, marketing materials according to the corporate guidelines.
Implemented Dell local and co-funded campaigns.
Maintained and improved the company's profile, and prepared STS offices’ profiles.
Maintained the corporate identity that including stationary, printed literature, indoor & outdoor signage…etc.
Translated more than 200 pages of STS Corporate Capability Profile from English to Arabic.
Managed a healthy relation with the advertising agency and promotional material vendors.
Developed and implemented the creation of Marketing Department templates and guidelines for SBUs.
Implemented a new marketing system existing online, including templates, guidelines, suggestions, updates, etc.
Managed STS social activities including looking for cost effective offers from hotels, restaurants, etc. and managing the company annual event.
Prepared annual giveaways, promotional items and greeting cards.
Developed and implemented Arab Academy direct marketing campaigns to Jordan universities. This included arranging for seminars, setting booths and preparing related collateral.
Created STS Social Committee, and arranged for many activities as entertainment, charity and patriotism duties.
2001 – 2005 Yarmouk University Irbid, Jordan Bachelor of marketing (major),Public Relation (minor) Completed many projects and cases during the BA degree such as marketing plans, feasibility studies, business plans and many presentations. Completed a four-year program in three years & half. Almost all courses in Yarmouk University were taught in English. 2001 Al -Ittihad Schools Amman, Jordan Jordan Certificate of Secondary Education, Tawjihi (science)
