Category Manager
Debenhams.com
مجموع سنوات الخبرة :9 years, 5 أشهر
Debenhams.com is a new Website by Alshaya Group serving customers in Kuwait for their fashion and beauty needs. Managing a team of 2 Online Merchandisers.
• Ensuring Debenhams product categories along with displays are optimized for sales and marketing.
• Determine the positioning of a product category to maximize visibility.
• Ensure that the website is in its optimal working condition for customers end-to-end journey to be fluid.
• Place required orders to ensure product availability that meets consumer demands.
• Identify and react upon opportunities for category and product page enhancements.
• To ensure that all pages are effectively merchandised, identifying best sellers, key trends & stories.
• Review web metrics, daily sales, and other performance reports define and activate actions.
• Working closely with the Brand Team, Head of Digital to define, agree and execute sales and promotional plans.
• Collaborate with buyers and merchandisers to expand product categories.
• Monitor stock levels to avoid out-of-stock issues during peak season.
• Liaise with marketing teams to determine competitive pricing and promotional activities of a product category.
Debenhams.com was launched in 2020 as a virtual mall to meet customer needs carrying more than 30 Alshaya brands namely Prada, Boss, Lacoste, Karen Millen, Nautica, Etc.
• Recognized for building a new online business from scratch.
• Reporting to the Ecom Head, launched the website generating close to USD 500k since Dec20; month-on month growth over 30%
• Widened assortment by listing 20+ new brands; enabled brands to bid retail space based on online performance.
• Improved product selection for better targeting of customers through paid social channels; enhanced CIR from 50% to under 30%
• Review daily website standing with the help of Google Analytics and draft reports that show website trend for further analysis.
• Handled and execute price and contract negotiations.
• Analyze Sales against targets and provide weekly updates to Management.
• Analyzing data or insights to determine industry and consumer trends.
• Worked closely with marketing on planning promotion activities in the region.
• Maintaining trust relationships with vendors to achieve better pricing and quality of services
• Placed appropriate orders to ensure product availability that meets consumer demands
• Weekly forecast for product demand to ensure the sustainability of inventory.
• Determined the positioning of a product category to maximize visibility.
• Handled multiple tasks efficiently.
• Responsible for buying and merchandising for fossil boutique for 7 stores across 3 markets - Kuwait, KSA & UAE.
• Prepare seasonal range plan by grade pre & post buying process.
• Analyze trading KPIs against targets and provide weekly updates to Brands& Communication Manager.
• Proactively put in place action plans when targets are not reached and take full ownership and accountability over the shops P&L account.
• Worked closely with marketing on planning promotion activities in the region.
• Promotions and markdown in accordance with Brands & Communication.
• Forecasting of sales, margin, and inventory (monthly).
• Retail pricing levels decide sale lines and mark down percentage strategy.
• Review product designs and ensure best product purchase.
• Ensure that stocks are as per the stores requirements to ensure fewer markdowns. Responsible for the category performances in terms of sales targets, gross profit targets and stock turn targets, for the category.
• Responsible for buying and merchandising for 10+ bedroom brands for 10 stores in 4
• countries - Kuwait, KSA, Qatar & Jordan.
• Forecasting of sales, margin and inventory.
• Achieving business plan & significant growth over previous year.
• Decide retail pricing levels, decide sale lines and mark down percentage strategy.
• Allocating certain amounts of stock to each outlet throughout the season, to minimize
• unnecessary stock holdings for maximum budgetary.
• Analyze business performance and attend weekly meetings to give business review.
• Suggest buys through host brand range reviews.
• Assisting in Forecasting of sales, margin and inventory.
• Recommend retail pricing levels, decide sale lines and mark down percentage strategy.
• Execute store requests and fix issues faced by stores.
• Analyze business performance and attend weekly meetings to give business review.
• Prepare Seasonal reports and review it during the end of season meeting.
• Assist with business planning & ongoing planning of merchandise & forecasting of
• sales.
• Maintain Stock level in the warehouse and stores.
• Assist in developing visual guidelines for new projects.
• Ensure accuracy of all internal systems.
• Suggest and review product designs and ensure best product purchase (seasonal).