إبراهيم رافت

Leading marketing strategy and enterprise business development, targeting construction, pharmaceutical, and
contracting companies across Saudi Arabia.
• Developed and executed full marketing strategy including brand positioning, digital campaigns, and content across
all channels.
• Built strategic partnerships with technology partners, consultants, and industry stakeholders to generate qualified
business opportunities.
• Managed end-to-end pipeline from lead generation through digital marketing and referral networks to deal closure.
• Conducted discovery sessions with CFOs and C-level decision-makers, aligning ERP solutions with operational
needs.
• Presented tailored product demonstrations and proposals emphasizing ROI, process optimization, and digital
transformation.
• Achieved and exceeded sales targets through consultative selling, solution marketing, and strategic account
management.
• Led collaboration with implementation and consulting partners to support successful project delivery.

Delivered end-to-end marketing management across diverse industries as a freelance Marketing Manager:
• Medical Clinics ( المتقدمة اليفة ومتجر عيادات :
( Developed brand identity, patient acquisition campaigns, and social media
strategy; managed content production and paid advertising to drive clinic bookings and online store sales.
• Al Fajr Metal Industries ( مصنع :
( Built B2B marketing strategy, created corporate brand materials,
and executed digital campaigns targeting industrial and construction sector clients. Learn2Drive Driving School مدرسة learn2drive): Launched full marketing program including social
media, Google Ads, content strategy, and referral campaigns — increasing student enrollment significantly.
• Shaffaf Car Care Centers ( بالسيارات للعناية شفاف مراكز :
( Led brand strategy and performance marketing across Meta
and Google platforms; managed photoshoots and creative production for high-converting content.
• Zi Fashion ( ومحالت ومصنع متجر Zi النسائية للمالبس :
( Oversaw complete marketing operations for retail and e-commerce
brand — content creation, paid campaigns, social media management, and e-commerce store optimization to
improve conversions.

Strategic Brand Marketing:
• Defined and implemented distinct brand strategies for Shaffaf and Zi, aligning
messaging with market needs and customer aspirations.
• Built and maintained strong, differentiated brand identities through storytelling,
campaign design, and consistent content output.
Content Creation & Campaign Execution:
• Planned and directed on-location photoshoots for both fashion and automotive
campaigns, ensuring visual assets matched the brands premium positioning.
• Oversaw editing and creative development, transforming raw photos into
high-converting assets for use across social media, paid ads, print collateral, and the
website.
• Managed all content calendars, social platforms, and promotional material
production — balancing both brands needs simultaneously.
Performance Marketing & Digital Growth:
• Executed and optimized paid campaigns across Meta and Google, using
performance data and A/B testing to improve cost-per-lead and ROAS.
• Managed Salla e-commerce store for Zi, improving product presentation and
customer flow, which led to improved conversion rates.
Analytics & Reporting:
• Monitored KPIs, compiled detailed performance reports, and provided data-driven
insights to senior management to guide marketing direction.
Creative & Team Collaboration:
• Directed freelance graphic designers and media buyers, maintaining high standards
of brand consistency and creative quality.
• Coordinated with operations and sales teams to align marketing activities with
business objectives and seasonal campaigns.

• Created and executed comprehensive sales and marketing plans using OKR frameworks to track performance.
• Built and maintained a strong, consistent brand image across all digital and offline touchpoints.
• Implemented CRM system (HubSpot/Zoho) to manage customer relationships and automate marketing workflows.
• Ran successful multi-platform digital marketing campaigns and managed media buying for maximum ROI.
• Organized and represented the company at tech exhibitions and industry events.
• Designed email marketing campaigns for customer retention and nurturing.
• Recruited, trained, and coached the sales team — improving skills and engagement.
• Developed strategies to attract new customers and expand market share.

• Achieved top performer status multiple times, recognized with awards including iPhone 13 and PlayStation 5.
• Led CRM implementation and team training, improving overall sales process efficiency.
• Conducted market research to inform strategic decisions, resulting in increased revenue streams.
• Enhanced customer satisfaction through personalized service and proactive engagement.

• Managed client relationships, leading to repeat business and strong referral pipeline.
• Collaborated with engineering teams to develop customized solutions meeting client specifications.
• Presented technical product demonstrations communicating value proposition to decision-makers.

• Achieved 45% increase in sales using strategic sales techniques and customer relationship building.
• Exceeded annual target by 30% through partnership leverage and referral network development.

• Promoted to Senior Sales Consultant for outstanding performance and results.
• Maintained 0% churn rate — the only team member to achieve this milestone.
• Opened new industry verticals and built strong client relationships driving referral-based deals.