trade marketing head
EVA Cosmetics
Total years of experience :17 years, 0 Months
Executing the annual trade support plans across the various trade channels according to roadmap and in line with brand strategies & priorities
-Supports the implementation of the outlet classification plan & its regular update on quarterly basis.
Coordinates with the different stakeholders to develop the different visibility solutions & planograms as well to ensure its proper implementation in the market.
-Supervises on the deployment of all merchandising material across the different trade channels.
Responsible for releasing the monthly customer incentives in return to the granted display solutions & shelf shares.
-Ensures customer compliance with all contractual agreements in different channels & outlet types.
Ensures proper installation & maintenance of all trade display solutions to maximize brand visibility & shelf shares.
-Tracks & reports all competitor trade marketing activities & evaluates its impact on the brands performance.
-Assist in developing & executing consumer promotions in all/ specific trade channels when needed.
-Ensures that the local that local market data is constantly up to date & complete to include all competitive information
Responsible for developing brand activation in line with the PMI brands engagement strategies and Brand Plans.
-Fully understand PMI brands, consumers, market trends and overall business to deliver relevant activation plan.
-Ensure that PMI NHW strategy is embedded in brand activation planning and execution
-Establish, develop and nurture long term relationships internally, externally, in the marketplace and with key stakeholders.
-Responsible to develop, manage and execute against annual brand activation and events budget plan set for the region, monitor budget spent
-Forecast ROI for significant activities and review actual results against budgeted expectation.
-Identify opportunities for cost control and leveraging on resources.
Managing and supervising projects from beginning to end.
• Ensuring customers and management are satisfied with the proposed marketing campaigns.
• Creating and managing a content calendar and scheduling deadlines.
• Developing and maintaining strong working relationships with external vendors.
• Creating project timelines and budgets.
• Lead team members, encouraging and directing them, as well as anticipating their strengths and weaknesses.
• Determining budgets and ensuring that all staff adheres to them.
• Communicating with team members, executive leadership, external stakeholders, vendors, and freelancers.
• Resources prioritization and analysis to maximize the outcome.
• Collaborating with writers and graphic designers to create advertising content.
• Making decisions on a tight timeline
• Resource allocation of both human and budgetary resources to add agility and flexibility during obstacles or bottlenecks arising.
• Track resources and ensure team member accountability.
• Deadline forecasting and management across several
Coordinating with designers to create ad layouts that meet the client’s needs
Creating an advertising plan that includes goals and strategies for each campaign
Overseeing the production of advertisements to ensure that they meet quality standards
Developing a budget for each campaign and monitoring costs to ensure that they stay within budget guidelines
Negotiating contracts with clients and vendors regarding prices, deadlines, and other details of the project
Reviewing market research data to determine which products might be appropriate to advertise in a specific medium such as television or print
Meeting regularly with clients to discuss progress on projects, review creative concepts, and solicit feedback on ads