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Ehab El Menshawy, Brand Manager

Ehab El Menshawy

Brand Manager·Merch Trading

Qatar

Diploma, Better Business Writing

Work experience

Total years of experience: 30 years, 7 months

Brand Manager

February 2007 - Present

Merch Trading

Qatar

February 2007 - Present

Responsible for several elite consumer brands that includes products of: Ferrero and Kinder Chocolate, Davidoff Cigarettes and Coffee, TWININGS Tea, as well as ConAgra Foods and Tchibo Coffee.
Main duties and responsibilities include:
•Developing and implementing trade coverage through call frequency and outlet call planning to meet distribution objectives
•Ensuring product accessibility and visibility to the consumers through space management and placement of key strategic brands display in the best point of sale (P.O.S)
•Maximizing sales performance through trade participation in agreed merchandising programs
•Utilizing supplier market plans within Qatar trade through planning, budgeting, controlling, organizing, implementing, and passing over objection
•Maintaining regular communication and prompt handling of objections to support the trade
•Supporting sales force through the preparation of selling folders that contain selling sheets and trade presentations
•Preparing and maintaining performance and trade researching reports
•Maintaining fully controlled dashboard reports to obtain the highest performance measurement
•Analyzing and researching business strategies, investments budgets and competitors’ activities.

Company industry:
Marketing
Job role:
Marketing and PR

Branch Manager

January 2006 - Present

Al Mira Consumer Goods Cooperation

Qatar

January 2006 - Present

oManager of Al-Wakrah Branch. Managing 41 staff members
oSource for local suppliers, build a full range of references for different segments, negotiate contracts, discounts and rebates, conduct market surveys, pricing, prepare promotions and catalogues
oRemodeling store and organize goods and maintain it
oInterview and select candidates as needed
oPrepare weekly rosters for the team
oProvide essential training for staff to provide a quality service based on international FMCG standards
oEvaluate team’s performance
oFollow-up on receivables and payables with suppliers
oMonitor inventory to maintain required level of goods within stock
Prepare weekly and monthly ordering and stocking reports
oResponsible for monthly and yearly turn over and budget
oRespond to customers’ inquiries and complaints
oMaintain excellent customer relations
oOperate with Company’s System

ACHEIVEMENTS & AWARDS
oNominated to handle purchasing tasks for all 32 Mira branches in Qatar after two months of joining.

Company industry:
FMCG
Job role:
Management

Sales Assistant

May 2004 - July 2005

Sheraton Royal Gardens Hotel

Cairo, Egypt

May 2004 - July 2005

oAssistant Sales for Corporate and Travel
oPrepare sales calls and leads
oPerform visits to and meetings with travel agencies for potential sales
oNegotiate room rates
oProvide hotel orientation to companies and travel agencies
oSales on duty once a week to handle guests’ complaints
oMaintain excellent client relations
oOperate with Hotels Fidelio System
oReceived full training at the different departments of the hotel

Company industry:
Hospitality & Accomodation
Job role:
Sales

Section Manager

August 2002 - May 2004

Carrefour-MAF Group

Cairo, Egypt

August 2002 - May 2004

oIntroduce Carrefour’s concept, source for local suppliers, build a full range of references for different segments, negotiate contracts, discounts and rebates, conduct market surveys, pricing, prepare promotions and catalogues
oManage a large group of sales representatives and supervisors
oOrganize store and goods pre-opening and maintain it
oInterview and select candidates for sales positions
oPrepare weekly rosters for the team
oProvide essential training for sales team pre & post opening
oEvaluate team’s performance
oFollow-up on receivables and payables with suppliers
oMonitor section’s inventory to maintain required level of goods within stock
oPrepare weekly and monthly ordering and stocking reports
oResponsible for monthly and yearly turn over and budget
oRespond to customers’ inquiries and complaints
oMaintain excellent customer relations
oManager on duty as scheduled
oOperate with Logali System

ACHEIVEMENTS & AWARDS
oPromoted since June 2003 to manage one more section within the textile department.

Company industry:
Textile & Apparel Production
Job role:
Management

Store Manager

August 2001 - June 2002

Phono-MobiNil Shops

Cairo, Egypt

August 2001 - June 2002

oOrganize store and goods pre-opening and maintain it
oManage a team of sales representatives and supervisors
oPrepare daily, weekly and monthly sales reports
oPrepare weekly time rosters for the team
oProvide essential training for sales team pre & post launching
oEvaluate the team performance, and provide support
oUpdate company/store’s database
oPrepare and update required reports for store inventory
oRespond to customers’ inquiries and complaints in a manner that ensures maximum customer satisfaction
oEmpower and motivate the team to achieve targets and maintain excellent customer relations
oActing customer care agent

ACHEIVEMENTS & AWARDS
oLaunched three stores in various locations around Egypt

Company industry:
Telecommunications
Job role:
Management

Senior Sales Manager

April 1999 - May 2001

Vodafone Egypt

Cairo, Egypt

April 1999 - May 2001

oManage a group of 16-18 sales representatives and supervisors
oPrepare daily, weekly and monthly sales reports
oPrepare weekly team rosters
oManage Mobile Fair for three consecutive rounds semi annually
oProvide essential training for sales team pre & post launching
oEvaluate the performance of the team, and provide support
oUpdate company/store’s database
oRecord, respond to and solve all customers’ complaints
oRespond to customers’ inquiries
oMaintain excellent customer relations
oReport to store manager

ACHEIVEMENTS & AWARDS
oLaunched three stores
oBest Sales Man, September 1999
oBest Sales Man in 2000
oReceived the Highest Sales Award from Vodafone London

Company industry:
Telecommunications
Job role:
Sales

Sales and Marketing Manager

May 1995 - March 1999

International Marketing Group – Ramses Hilton Hotel

Cairo, Egypt

May 1995 - March 1999

Lead a team of 32 sales representatives working in real estate.
Design and launch marketing campaigns for leading Malls all around Egypt "Arcadia Mall and Geneina Mall".
Created a database of sales leads.
Assign sales territory and prepare weekly schedules for sales team
Procure for contracts with management companies for the clients
Set monthly sales targets and ensure the achievement of those targets
Improve sales targets through leading, training and motivating
Contract with leading newspapers to post advertisements for various activities

Company industry:
Real Estate
Job role:
Management

Trainee

August 1994 - September 1994

Ramses Hilton Hotel, Food & Beverages Department

Cairo, Egypt

August 1994 - September 1994

Summer Training at the Food & Beverages Department

Company industry:
Hospitality & Accomodation
Job role:
Other

Education

LOGIC

November 2000

November 2000

Diploma, Better Business Writing

Egypt

Training Course

Knowlogy International

February 2000

February 2000

Diploma, Effective Selling Skills

Egypt

Training Course

High Institute for Hotel & Tourism, 6th of October City

June 1998

June 1998

Bachelor's degree, Tourism and Hotel Management

Egypt

BA of Tourism and Hotel Management Graduation project: Touristic Resort at Ein Sokhnah, Grade: Excellent

El Gezirah Language School, Zamalek

June 1993

June 1993

High school or equivalent, Arts

Egypt

High School Diploma-Thanaweya Amma

Skills

Brand PR
Expert
Brand PR
Expert
Local Store Marketing
Expert
Local Store Marketing
Expert
In store Marketing
Expert
In store Marketing
Expert
Sales Skills Training
Expert
Sales Skills Training
Expert
Microsoft Word, Excel, Access, and Internet
Intermediate
Microsoft Word, Excel, Access, and Internet
Intermediate
Excellent Interpersonal Skills.
Expert
Excellent Interpersonal Skills.
Expert
Excellent Administrative Planning & Organizing Skills
Expert
Excellent Administrative Planning & Organizing Skills
Expert
Strong personality in a confident & professional manner
Expert
Strong personality in a confident & professional manner
Expert
Customer-oriented and Proactive, enthusiastic and can work under pressure
Expert
Customer-oriented and Proactive, enthusiastic and can work under pressure
Expert
Excellent Team Player who can empower and motivate others and Values Work Ethics
Expert
Excellent Team Player who can empower and motivate others and Values Work Ethics
Expert
Use of Microsoft Word, Excel, Access and Internet
Expert
Use of Microsoft Word, Excel, Access and Internet
Expert
Operating Logali System
Intermediate
Operating Logali System
Intermediate
Sales Skills Training
Expert
Sales Skills Training
Expert
In store Marketing
Expert
In store Marketing
Expert
Local Store Marketing
Expert
Local Store Marketing
Expert
Brand PR
Expert
Brand PR
Expert

Languages

Arabic
Expert
English
Intermediate
French
Beginner