Brand Manager
Merch Trading
Total years of experience :28 years, 6 Months
Responsible for several elite consumer brands that includes products of: Ferrero and Kinder Chocolate, Davidoff Cigarettes and Coffee, TWININGS Tea, as well as ConAgra Foods and Tchibo Coffee.
Main duties and responsibilities include:
•Developing and implementing trade coverage through call frequency and outlet call planning to meet distribution objectives
•Ensuring product accessibility and visibility to the consumers through space management and placement of key strategic brands display in the best point of sale (P.O.S)
•Maximizing sales performance through trade participation in agreed merchandising programs
•Utilizing supplier market plans within Qatar trade through planning, budgeting, controlling, organizing, implementing, and passing over objection
•Maintaining regular communication and prompt handling of objections to support the trade
•Supporting sales force through the preparation of selling folders that contain selling sheets and trade presentations
•Preparing and maintaining performance and trade researching reports
•Maintaining fully controlled dashboard reports to obtain the highest performance measurement
•Analyzing and researching business strategies, investments budgets and competitors’ activities.
oManager of Al-Wakrah Branch. Managing 41 staff members
oSource for local suppliers, build a full range of references for different segments, negotiate contracts, discounts and rebates, conduct market surveys, pricing, prepare promotions and catalogues
oRemodeling store and organize goods and maintain it
oInterview and select candidates as needed
oPrepare weekly rosters for the team
oProvide essential training for staff to provide a quality service based on international FMCG standards
oEvaluate team’s performance
oFollow-up on receivables and payables with suppliers
oMonitor inventory to maintain required level of goods within stock
Prepare weekly and monthly ordering and stocking reports
oResponsible for monthly and yearly turn over and budget
oRespond to customers’ inquiries and complaints
oMaintain excellent customer relations
oOperate with Company’s System
ACHEIVEMENTS & AWARDS
oNominated to handle purchasing tasks for all 32 Mira branches in Qatar after two months of joining.
oAssistant Sales for Corporate and Travel
oPrepare sales calls and leads
oPerform visits to and meetings with travel agencies for potential sales
oNegotiate room rates
oProvide hotel orientation to companies and travel agencies
oSales on duty once a week to handle guests’ complaints
oMaintain excellent client relations
oOperate with Hotels Fidelio System
oReceived full training at the different departments of the hotel
oIntroduce Carrefour’s concept, source for local suppliers, build a full range of references for different segments, negotiate contracts, discounts and rebates, conduct market surveys, pricing, prepare promotions and catalogues
oManage a large group of sales representatives and supervisors
oOrganize store and goods pre-opening and maintain it
oInterview and select candidates for sales positions
oPrepare weekly rosters for the team
oProvide essential training for sales team pre & post opening
oEvaluate team’s performance
oFollow-up on receivables and payables with suppliers
oMonitor section’s inventory to maintain required level of goods within stock
oPrepare weekly and monthly ordering and stocking reports
oResponsible for monthly and yearly turn over and budget
oRespond to customers’ inquiries and complaints
oMaintain excellent customer relations
oManager on duty as scheduled
oOperate with Logali System
ACHEIVEMENTS & AWARDS
oPromoted since June 2003 to manage one more section within the textile department.
oOrganize store and goods pre-opening and maintain it
oManage a team of sales representatives and supervisors
oPrepare daily, weekly and monthly sales reports
oPrepare weekly time rosters for the team
oProvide essential training for sales team pre & post launching
oEvaluate the team performance, and provide support
oUpdate company/store’s database
oPrepare and update required reports for store inventory
oRespond to customers’ inquiries and complaints in a manner that ensures maximum customer satisfaction
oEmpower and motivate the team to achieve targets and maintain excellent customer relations
oActing customer care agent
ACHEIVEMENTS & AWARDS
oLaunched three stores in various locations around Egypt
oManage a group of 16-18 sales representatives and supervisors
oPrepare daily, weekly and monthly sales reports
oPrepare weekly team rosters
oManage Mobile Fair for three consecutive rounds semi annually
oProvide essential training for sales team pre & post launching
oEvaluate the performance of the team, and provide support
oUpdate company/store’s database
oRecord, respond to and solve all customers’ complaints
oRespond to customers’ inquiries
oMaintain excellent customer relations
oReport to store manager
ACHEIVEMENTS & AWARDS
oLaunched three stores
oBest Sales Man, September 1999
oBest Sales Man in 2000
oReceived the Highest Sales Award from Vodafone London
Lead a team of 32 sales representatives working in real estate.
Design and launch marketing campaigns for leading Malls all around Egypt "Arcadia Mall and Geneina Mall".
Created a database of sales leads.
Assign sales territory and prepare weekly schedules for sales team
Procure for contracts with management companies for the clients
Set monthly sales targets and ensure the achievement of those targets
Improve sales targets through leading, training and motivating
Contract with leading newspapers to post advertisements for various activities
Summer Training at the Food & Beverages Department
Training Course
Training Course
BA of Tourism and Hotel Management Graduation project: Touristic Resort at Ein Sokhnah, Grade: Excellent
High School Diploma-Thanaweya Amma
