Head of Events and Consumer Engagement Programs
ROI Middle East
Total years of experience :19 years, 0 Months
Key Responsibilities:
- Manage a multitude of event types from Corporate Events, Mass participation Events, Cultural Events and Sports Marketing Events, including all aspects of Budgeting, Conceptualization, Creative Work, Site Selection and Management, Vendor Contracts, Audio Visual Solution, Guest Speakers, Stage Visual Shows, Musicians, Live Bands, Cultural Artists, Specialty Acts, DJS & Emcees, Agenda Creation, Invitations, Printed Materials and PowerPoint Presentations.
- Sourcing local and international vendors and managing vendor contracts.
- Managing full-time events managers, events coordinators, and on-call event staff.
- Leading, planning and managing all aspects of consumer engagement programs including concept creation, design development, execution, production and installation/dismantling of all POS Material.
- Auditing and measuring the effectiveness of marketing and consumer engagement programs based on customers feedback and sales generation.
Key Responsibilities:
- Developed tailored promotional campaigns across different touchpoints to increase return on investment (ROI) and impact customer engagement.
- Monitored and ensured efficient implementation & utilization of POS Material at point of purchase based on merchandising guidelines and set timelines.
- Managed and executed plans for new product launches, tactical promotions to increase brand awareness, induce trial and drive sellout.
- Coordinated with clients on periodical evaluation of campaigns, measurement of outcomes and for fine tuning future actions ensuring optimum delivery of results and utilization of budget.
Key Responsibilities:
- Built sustainable productive relations with clients, ensuring fast turnaround response and satisfactory deliverables.
- Tracked markets and industry trends for identifying latest technological and creative development to enhance the range of services offered to clients.
- Developed and managed a pool of vendors and service providers assuring high quality deliverables.
Key Responsibilities:
- Developed detailed operational plans and timelines for executing brand awareness programs, product sampling, brand talk activities and roadshows.
- Built and trained infield team force on the brand and product and ensuring availability of all required product samples and sales collaterals for executing of the program.
- Coordinated with leading retail chains and other prospective campaign sites ensuring effective coverage of main areas and all target customer segments.
- Ensured compliance with applicable sampling plans and standard operating procedures, local rules and regulations and company policies and standards.
Key Responsibilities:
- Supported clients in brand management in enhancing brand visibility and growing market share by developing and implementing annual plans covering BTL activities, advertising and marketing events.
- Developed and executed brand activation programs as per client requirements using an effective mix of BTL activities including product samplings, in-store retail marketing and experiential marketing events.
- Managed new product launch campaigns by planning and implementing effective events like roadshows, advertising programs and in-store marketing activities.
Key Responsibilities:
- Coordinated all marketing activities for achieving sales and revenue targets by driving the company’s business in the field of corporate promotional items and gifts.
- Led and supervised a team of 5 graphic designers and managed all aspects of customizing artwork of the promotional gifts and POSM as per customer brand requirements.
- Tracked the market to identify emerging trends in promotional items and gifting ideas to provide up-to-date, innovative and cost-effective solutions to customers.
TRAININGS AND WORKSHOPS * Effective Presentation Skills * Color Communication * Marketing Communication * Strategic Decision Making * Consumer Engagement programs * Digital Marketing
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