Private
Private
Total years of experience :21 years, 3 Months
• Assisting in operations of family-owned business
• Attending training courses specializing in Digital Marketing (including Social Media Marketing) further enhance my skills
o Specialty: Google Adwords, Google Analytics, SEO, SEM, email marketing, mobile marketing, Blogging, Markeitng on Facebook Twitter, Linked-In, Google+, You Tube
Regional headquarters for Logitech based in Dubai Internet City (DIC)
• Overlooked the marketing operation for Logitech in the region
o Managed and executed the global campaigns locally in the region
o Controlled and managed the marketing budgets (+ spend)
o Created a marketing strategy for the future (quarterly), and ensured a roadmap is put together to ensure focus is not lost or deviated
o Initiated and developed the digital presence for the company in this region (digital advertising, social media, blogs)
• Introduced and implemented marketing processes
o Channeled product information from HQ to the local stakeholders, localizing and making it relevant in the process
o Introduced processes relating to external agencies (PR, advertising and merchandising). Reviewed, re-pitched and re-briefed based on the new guidelines and objectives. Also, structured the WoW (way of working) with them and other external stakeholders
o Managed marketing and advertising agencies
• Pitches, briefings, budget management, deliverables
2/’08 - 11/’10 Sony Ericsson Dubai, UAE
Marketing Manager (MENA Region)
Regional headquarters for Sony Ericsson based in Dubai Internet City (DIC)
In charge of marketing for strategic markets like UAE and Saudi Arabia
o Acting as a support to sales-team, while ensuring a positive P&L and target achievement. All marketing activities are consumer-focused and sell-through oriented
Acting as a central marketing figure for the region, managing projects regionally and symmetrically (FIFA, WTA, entertainment projects etc.)
o Rolling these projects out and executing them in the region, either with local distributors or individually as a brand
Working closely with advertising and PR agencies to develop marketing deliverables
o Developing a strategy and brief, then following up on progress of the projects, while ensuring an eventual positive ROI
o Took part in agency pitches, selection and overall management of external agencies
Managing the product portfolio and ensuring focus is placed on models that will give us competitive edge and maintaining profitability
o Prioritizing focus models
Managed the Market Development Managers (MDM) program
o MDMs: an on-ground merchandising team that ensures Sony Ericsson products have maximum exposure in the market and act as a source of information on competition, stock situation, branding etc.
o Managed this program for the following markets: UAE, Saudi Arabia, Jordan, Egypt
3/’03 - 2/'08 Sony Dubai, UAE
Brand Manager / Marketing Manager (regional)
Computer Entertainment Division (PlayStation®)
Regional Headquarters for Sony Corporation in the Middle East & Africa.
Co in-charge of PlayStation operations in the region.
o Shared responsibility of managing all aspects of the PlayStation business (hardware & software). Full control of the category.
o Reporting to Sony Computer Entertainment Europe in London.
Areas handled: Sales, marketing, budgeting, inventory, advertising and promotions, events, brand enhancement, PR, business development and expansion.
Developed brand-strategies to enhance the brand’s superiority and edge over competitors in the region
Devised and overlooked marketing campaigns: Worked closely with advertising agencies to plan and implement marketing campaigns in the region.
Frequent business trips to numerous Middle Eastern countries for business planning, follow-up, promotions, conferences & presentations, business growth