Marketing Manager
M.A
Total years of experience :4 years, 10 Months
M.A Sport co is the leading Sportive Retail Chain in Libya serving the Libyan customer through its own stores and more than 200 wholesalers. M.A is a business partner to most of the well known brands around the globe like Adidas, Mizuno, Head, Babolat, Tunturi, Gohnson Group, Munich, Emporio Armani
Reporting to the GM and the chairman while interact with the sales manager and the retail staff as well (more than 30 sales man)
Prepares and implements market entry plans and communication programs.
Start and close the negotiations with business partners, world wide sports and casual brands
To be responsible for developing and maintaining marketing strategies to meet agreed company objectives.
To evaluate customer research, market conditions, and competitor data and implement marketing plan alterations as needed.
To oversees all marketing, advertising and promotional staff and activities.
Responsible for the marketing of company products and services to the right market whether B2B or B2C.
Demonstrate technical marketing skills and company product knowledge.
Develop an annual marketing budget management. To deliver all marketing activity within the agreed budget
To achieve frequent, timely and positive media coverage across all available media.
To managing the entire product line life cycle from strategic planning to tactical activities.
To conduct market research in order to identify market requirements for current and future products.
To develop and implement a company-wide plan to push product, working with the sales for its execution
To analyze potential strategic partner relationships for product lines.
Achievements
- Presenting the company in the international strategic marketing & sales conference for Mizuno Europe
- Starting and closing partnership agreements with Emporio Armani, Adidas Middle East, Schechers, and Crocs
- Launching promotional campaigns achieving with the sales department more than 70 % of the total stocks
LaWien is Austrian coffee shops chain and coffee beans store. LaWien prides itself of European expertise, influence and standards, coupled with the owners' years of coffee experience.
Reporting to the MKT & Op Manager and to the GM while leading a team of more than 10 members
Understand the Rules & Regulations established in the Employees manual.
Maintain a high standard of personal appearance and hygiene at all times
Maintain a good working relationship with all staff.
Attend all staff meetings and other related activities,
Assist in ensuring Ensure the strict adherence to manuals by all supervisors
Have a full working knowledge and capability to supervise.
Assign responsibilities to subordinates, implementing multi tasking principle and to check their performance periodically.
Check periodically for the hygiene, safety and correct use of equipment and utensils.
Review complaints forms and follow up on guest complaints or problems and ensure follow up with guests.
Establish rapport with guests by maintaining a good customer relationship.
Prepare the Annual Marketing Plan and establish a list of marketing activities in line with the Annual Business Plan and follow up on execution, Assign advertising agency
Implement a consistent guest recognition programs and maintain a relevant guest database
Follow up on all promotions required and their execution
Ensures that the business plan is being achieved and implement adjustments if needed
Strictly adhere to the established operating expenses and ensure that all costs are controlled.
Review on a monthly basis the performance and the deviations from the business plan
Assist in preparing the Annual Operating Budget and determining outlet projected revenues and expenses, operating equipment and other requirements in line with the Annual Business Plan.
Conduct Market survey and product study and obtain periodical quotations for product in use and check for economical substitutes
Assist in preparing and signs purchase orders
Coordinates with other Department heads to ensure timely procurement
Keeps aware of market fluctuations and changes
Conducts regular negotiations with suppliers for whole sale rebates and trade discount and conclude annual agreements
Assist in Hiring new employees
Review and approve annual performance evaluations conducted by the various managers.
Approves leaves as requested by the employees
Approves new increases in salaries and any recommended incentive and bonus systems
Coordinate with the supervisors on training needs
Ensure that all employees maintain a high standard of personal appearance and hygiene at all times
Supervise the employees ensuring that the correct standards and methods of service are maintained as stated in the Store Operations Manual.
Review on periodical basis the adherence to the working schedule
Assist in building of an efficient team of employees by taking an interest in their welfare, safety and development.
Develop and execute the communication plans
Achievements
- Achieving cost of good sold to be 35 %
- Launch management for more 5 units
- Achieving sustainable operating methodologies including financial projections, operation manuals, and professional staff as well.
Global City is an Egyptian Stock corporate representing leader metal working machinery & tools brands from Germany, Switzerland, UK, USA, Taiwan, and China
Reporting to the Marketing Manager
• Participate in the implementation and evaluation of the marketing plan.
• Monitor the level of sales for each item in each division, analyze the gathered data, draw conclusions, and report the analysis to marketing manager.
• Coordinate the preparation of any promotional material.
• Coordinate the preparation of any event.
• Gather information about sales tool and report in to the marketing manager.
• Gather and present data on the following areas: Competitors report, Closed/lost deals report, Customers information sheet, Visits reports and update of customers.
• Coordinate the customer relationship management activities.
Achievements:
- Conducting researches has helped the department to capture 15% market share from CNC machines market after the first year
- Capturing 80% market share from Metal Marking Laser machines by the end of 2010
- Conducting the agency which takes over of the installation of new CRM software
