Marketing Specialist
Galadari Trucks And Heavy Equipment (JCB)
Total years of experience :16 years, 4 Months
• Market Research on UAE constructions equipment Market, Brand Analysis, Product retail analysis, Sales forecasting and sales/performance analysis.
• Formulating and strategizing marketing campaigns based on the sales trend Vs stock analysis, market demand analysis Vs performance measurement.
• Formulating Annual Marketing Plans for JCB UAE in line with the sales targets and company’s annual goals.
• Graphical designing (on Adobe Photoshop) of marketing campaigns in line with the corporate and brand values and to make sure the message is PRECISE, LOUD & CLEAR to the customers. Creative for posters, special offers and material for direct email marketing is an integral part of digital designing.
• Working knowledge of HTML5, CSS3 and javascript/jquery for website development and designing Emails for email marketing using Adobe Dreamweaver.
• Sound knowledge of implementing SEO on page and off page for a website. Currently working on launching JCB website.
• Managing events including but not limited to product launching, event sponsoring, participating in exhibitions and organizing customer events (Open Days). Pre and Post event analysis in order to maximize the brand mileage and performance measurement.
• Maintaining brand image of all the branches in UAE as per the guiding principles of JCB brand values.
• Arranging and organizing Photoshoots for JCB products, selecting prime sites for the photoshoot, arranging approvals, coordinating with the photographers and the site management.
• Customer Survey analysis, in order to gauge satisfaction level and consumer behavior to strategize promotions and improve aftersales support as per the customer’s need
Responsibilities include monitoring sales, marketing and branding of Land Rover in Pakistan. Job profile includes monitoring, reviewing and reporting all marketing activities and
their results, developing pricing strategies and managing all marketing, advertisement and promotional activities for Land Rover in Pakistan.
SALES
• Commercial Sales: Monitoring sales and managing, reporting and setting annual sales targets.
• Developing negotiation strategies and acting as the negotiating lead for closing sales deals.
MARKETING
Formulating annual business and marketing plan (ATL & BTL) in accordance to the Land Rover’s MENA promotional calendar.
• Product positioning and pricing for new products as per the market research.
• Managing social media marketing activities through Facebook: Bringing Land Rover Pakistan on digital media for the first time in Jan 2012 by launching an articulately constructed Facebook page
• Publishing Land Rover ads and articles in automotive, fashion and industrial magazines to promote Land Rover’s brand value.
• Event Management: Range Rover Evoque products launch activation in three major cities of Pakistan in 2012, arranging seminars, on-road events and participation in exhibitions.
CORPORATE IDENTITY CHAMPION BY JAGUAR LAND ROVER
Responsible for branding and upgrading the corporate image of the company as per Land Rover branding guidelines and maintaining uniformity of brand values at all showrooms.
•Responsible for the marketing and sales of Volvo construction equipment and engines in the
Northern region of Pakistan. Carried out a market research to identify and evaluate a potential
market for GESAN (Spanish brand) petrol generator sets in Pakistan. Pricing and the formulation
of a market entry strategy were integral parts of this project..
• Experienced a wide variety of exposure in terms of Supplychain management, marketing/sales, decision making and interaction with people from various backgrounds and bringing all these traits together to work in a harmony for the company’s best interest.
• Opportunity of becoming a team lead has provided the confidence of working tactfully under stressful circumstances and realizing the responsibilities appointed by the company. Working in marketing sector has enhanced my person to person dealing to the level where I am confident enough to tackle any sort of situation faced.
PROFESSIONAL QUALIFICATION 2001 - 2005 BS in Materials and Metallurgy Engineering GIK Institute of Engineering Sciences & Technology, Topi CGPA 2.40 INTERNSHIPS • Tullow Oil and gas Exploration Worked in SURI /SARA gas fields, studied the mechanism of dehydration plant, performed offloading of gas well, worked on the maintenance of various units of plant, experienced wire-line job on Suri gas well • POL (Pakistan Oilfields LTD) Worked in diesel-shed, on Rigs , studied and worked in liquid petroleum Gas (LPG) Plant , on purifying plant (S02 purifier ), on Oil Tanks on Miyaal Oil field and worked on pipelines on Khaur Oilfield RESEARCH PAPER PUBLICATION Inhibitor Selection for a gas well: Selection and Optimization of an inhibitor for L-80 steel tubing Of a rich Carbon-dioxide gas well and to study its behavior under various corrosive environments.