Eid Alsaedi

• Co-founded and scaled an integrated branding and marketing agency to 80+ clients across 14 sectors
(government, real estate, F&B, SaaS, e-commerce, sports, culture) and 15+ countries, with 4× average
campaign ROI.
• Built and lead a cross-functional team of up to 15 strategists, designers, project managers, and performance
marketers; established the operating system that delivers a 2.5-year average client retention.
• Led brand strategy, identity, and activation for NHC and the Cultural Development Fund — including multiple
real estate mega-projects under the Sakani / NHC umbrella.
• Delivered specialized creative work for the Ministry of Hajj & Umrah, including report design and editorial
production for institutional publications.
• Directed brand activation programs that drove 20%+ revenue lifts across F&B portfolio brands (Noug, Hunani,
Elfornaio, The Wide, Dolce Mia) and unlocked product-line expansions through market research and
audience insights.
• Owned the marketing strategy for Mohimmatech (PM SaaS) from pre-launch through scale: 10, 000+ users,
200, 000+ visits, 2 government contracts, and SAR 2.5 cost-per-user.
• Now embedding AI-driven creative production and marketing automation into the agencys service offering,
including AI product photography, content systems, and outreach automation.

• Contributed to creative production work on the Saudi Central Bank (SAMA) brand identity refresh as part of
the QStudio delivery team.
• Managed end-to-end delivery of branding and creative production projects across multiple sectors, working
directly with clients to translate business challenges into actionable creative briefs.
• Oversaw projects for Heel Studio, QStudios sister company specialized in F&B brand development, leading
delivery on flagship brand-build projects from naming through activation.
• Coordinated cross-functional delivery teams (design, copy, production) to ensure on-time, on-spec output.

• Designed and executed integrated marketing and sales campaigns that drove the sale of 1, 000+ apartments
and supported the build-out of a 30-person sales organization.
• Built a walk-in customer analytics framework that segmented prospects by intent and profile, allowing the
sales team to tailor recommendations and improve conversion.
• Co-designed the companys new sales process and customer experience, subsequently adopted as the
standard for all sales activities across the group.