Senior Marketing Executive
Aster DM Healthcare
مجموع سنوات الخبرة :8 years, 7 أشهر
- This role ideally involves managing the overall functioning of the
800Aster division, including the Marketing, Operational and Business
Development aspects. Doctor-on-Call service is majorly for the Hospitality
industry, 4-5 star Hotels in Dubai and for the Residential areas.
- Expanded Doctor-On-Call service to other Norther Emirates of UAE, i.e
Sharjah, Fujairah and Ajman.
- Manage annual budget by contributing to and developing long term
marketing strategies. Implementing Digital Marketing Strategies like
SEO/SEM and PPC Advertising on Google Ads.
- Managing the Doctor's and Nurses team, and the support staff.
COVID19 Months (APRIL 2020 - Till Date) - Additional Responsibility undertaken and Strategies adopted for Revenue Generation:
- Generated Revenue of AED 1 Million+ in just 2 months by conducting COVID19 Camps for Corporates and also Arranging In-Clinic Screenings, touching 3000+ Lives For the Corporate Team.
- Implemented In-House COVID PCR Screenings for Residents of Dubai via 800Aster Department (Doctor-on-call), and generated Revenue of AED 500K in two months.
- Implemented Marketing promotional strategies for 800Aster, including SMS Blasts, Social Media marketing (Facebook, Instagram and Google), Emailer marketing etc.
- Special Point of Contact for 20k Employees of Aster, for arranging COVID support Doctor Tele-consultation and updating health status to Management on a daily basis; arranging their Tests and Isolation.
- Audited APC (Aster Primary Care) Units including Clinics, Pharmacies, Retail outlets and Diagnostic Centers, supervising the team of 6 Auditors for 150 Unites Allotted under me. All 150 Units were audited 3 times in April 2020 under 25 set Parameters.
- Managed the COVID tracker launched on Aster Website for Self-assessment on COVID related Symptoms for Residents of UAE.
Major Job role is managing a team of 8-10 account executives and maintaining Large MNC’s existing accounts, by implementing retention strategies, utilizing strong negotiation efforts and securing contract agreements from previously non-contracted customers.
• Acquiring new business by not only charging customers for services but also generating outbound revenue through “Offer to Purchase” thereby increasing profitability.
• Matches Waste Management services with customer needs by demonstrating knowledge of industry.
• Proposes customer solutions that are compliant with appropriate state and federal regulations.
• Meet clients on a regular basis to maintain Corporate Relationship and retention with company.
Major Job role is to acquire new corporate customers & set up WPS for them as per Central Bank of UAE and MOL.
• Handling Key Accounts and update the WPS client agreement occasionally with regards to our service standards.
• Achieve revenue targets along with new acquisitions, to boost company’s Revenue.
• Create proposals that can help in future business development of WPS.
• Study on competitor activities; maintain market intelligence and feedbacks to the management.
• Personal visits to key clients on a regular basis and conduct CRM Activities.
• Generate, build, and maintain the lead databases through market research.
• Cross - sell other products like Corporate Remittance, Telex Transfers, etc., to the existing clients.
o Major Job role was to provide Personal Finance Services to the customers with after sales service and act as a coordinator between the Bank and its customers.
o Pitch customers via phone by giving them best Finance solutions including Personal Loans/Cards.
o Perform sales and marketing calls to reserve further meetings with prospective clients.
o Preparing Daily Sales Leads report.
o Interacting with customers regularly to ensure all the documents are received and verifying customer’s documents.
o Listing potential companies with the Bank and setting up their WPS with the bank.
o Referring potential Bancassurance leads to the Wealth Management Department.
o Adhere to all applicable regulations, policies & procedures and compliance.
o Accountable for completing sales objectives and general quality of service.
o Sent follow-up marketing materials and build follow-up calls monthly until relationship is recognized.
o Direct efforts to develop customer experience at the point of sales.
o Excellent Communication, Negotiation cum pitching, organizational and time management skills.
o A positive and determined approach towards research and analysing new business opportunities.
o Being the First Face/Ambassadors of Etihad Airways, at Abu Dhabi International Airposrt.
o Assisting guests at the self-service check-in kiosks and Checking in guests at the check-in counter.
o Liaising with other airport staff (e.g. Security; Immigration).
o Helping and caring for guests during delays and disruptions and helping guests with special needs.
Worked in almost all the departments like - Account opening department, NRI department, Cheque clearing department, Debit Card department, Reception etc.
• Executed all the bank transactions dealing with customer account maintenance and answered customer queries with the help of Finnacle software.
• Prepared Statement of Accounts for customers, checked their Account balances, did the Transaction Maintenance for Bank of Baroda cheques, got the PIN No. and IBAN No. for customers, activated Mobile Banking for customers and SMS registration facility.
• Launched ATM card requests, verified them, and issued the ATM cards to the customers.
• Opened Current, Savings and Baroda Premium account for U.A.E Residents.
• Opened NRE/NRO Account for NRI customers and ordered their cheque books and debit cards from India desk.
• Activated dormant accounts of customers and processed requests for closure of active accounts.
o Executed all Accounting jobs on Peachtree Accounting Software.
o Prepared the Vendor Statements on behalf of the company and checked the Bank Reconciliation statements of the company, prepared Payment Vouchers, Journal Vouchers, Petty cash & cheques.
Bachelors of Business Administration Specialized in Finance
