Chief Executive Officer
Algihaz Holding Egypt
Total years of experience :33 years, 7 Months
Algihaz is a multi-billion Riyal strategic investment holding group based in Saudi Arabia with a demonstrated track record of success in infrastructure, renewable energy, healthcare, experiential services, advanced technology, and real estate.
Achievements:
• Digital transformation for procurement, I-Expenses, Fixed Assets physical count.
• Led executive committee for selecting Egyptian Subcontractors for KSA projects.
• Led executive committee for operational effeminacy transformation for Tendring, Projects Control, and Finance in the construction Holding.
• Enhancing CDE dashboard reports on Power BI.
Responsibilities:
Supporting the companys Growth and Expansion, by providing strong remote support to the main operations in order to be one of the Multinational Organizations in our Industry.
1- Create & analyze the strategic objectives for the creative developers entity in collaboration with the executive team, while monitoring the Sectors activities to improve work methods & develop manpower capabilities to achieve the highest possible performance for all staff.
2- Collaborate with the Chairman to define & articulate the company vision, mission & strategic objectives & work with the executive team to develop short & long-term tactical & strategic plans for all aspects of the company.
3- Collaborate with executives to set company plans, ensure they support strategic direction set by the board and correlate with annual operating budgets, and monitor their implementation in an accurate and timely manner ensuring the commitment to operational excellence.
4- Managing & directing all work performed & operational aspects.
5- Oversee the development of annual budgets that support the set company plans, ensure adherence to the approved budgets, guide to control negative deviations & optimize benefiting from the positive ones.
6- Oversee financial planning activities to ensure the long-term financial availability & cash flow of the CDE, monitor the financial status of the CDE periodically & ensure the availability & efficient utilization of the CDEs resources.
7- Negotiate and acquire relationships with domestic and regional strategic decision-makers and suppliers.
8- Represent the company either locally or abroad, negotiate & endorse contracts concerning agreements with any external party, and approve expenditures according to the approved authorization matrix.
9- Provide leadership for strategic business development & key corporate planning issues in major business decisions.
10- Approve critical organizational changes & suggest amendments to operational policies & procedures that facilitate the workflow & assure proper communication between business units.
11- Review and propose semi-annually and yearly bonuses to the management for final approval in coordination with the Compensation & Benefits Department.
12- Ensure that all service level agreements are designed and formulated in accordance with the legal and auditing requirements to avoid any inconsequence for entire CDC offices.
13- Ensure that the responsibility matrix for subordinates is set properly, aligned with company structure, and working effectively.
14- Provides Coaching, Development, and motivation for Company personnel as well as fostering a positive environment and ensuring customer satisfaction and proper branch operation.
15- Ensure that the office working force team in Cairo will perform the required tasks & jobs in accordance with the timetables & agreed SLAs & ensure that the Vice Chairman (BoD) / Senior Management in HQ will have the ability to monitor & control the activities in Cairo Office through the latest possible technologies.
16- Stay abreast of competing markets and provide reports on market movement and penetration.
17- Ensure that all the departments in CDE have a documented SOP and a fully automated process.
Al-Mashreq Medical Care, EGY Medical Insurance, Manufacturing, Medical Equipment
AspirCode Software Software
Managing Director Jan. 2023 - Jun. 2023
Achievements:
• Improving Operational efficiencies through implementing new technologies and innovative ideas to improve the operations process, setting all employees KPIs, and reviewing all job roles.
• Devising & implementing new strategies & policies within the organization to streamline business operations.
• Creating a budgeting & planning system from scratch, including all department objectives and targets.
• Restructure the financial department, including how they work, implementing a new financial system, new reporting system, and new cash flow.
• Led digital transformation in all aspects of the company, this includes the medical system, financial system, follow up system, HR system, IT tracking system, and Mobile application system.
• Establishing a new Sales and marketing department, including hiring a new team, creating job descriptions, creating a new Commission scheme, and leading a new Digital Marketing campaign & events.
• Accelerating designing new medical programs & processes would put us in the first ranks of medical care companies in the Egyptian market (i.e., Medical Program to individuals, Paperless online system, and automated system for underwriting pricing using our historical data in the online system).
• Setting new company values and visions and sharing them with all employees.
A leading real estate group with annual sales of EGP3.6 billion, and 450 Staff. The group of companies specializes in the construction & operation of facilities that present a better way of living.
Leading the Finance and Supply Chain Functions for 3 companies (Better Home, Better Office, and Amoun).
Achievements:
• Redefined the finance role focusing on profitable growth & custodianship of shareholders value, becoming the trusted business partner to the chairman and the executive team.
• Bring EGP 1 billion facilities (50% green facility with CBE Corridor finance rate only from NBE).
• Driving business value through insightful financial analysis, resulting in 10% savings in cost.
• Predicting different futures in line with the ever-changing business environment, resulting in making the right investment & operational decisions.
• Quantifying risks associated with investment decisions resulting in improving business growth.
• Redesigned the Finance reporting, applied IFRS, built a new budgeting, and costing system, corrected fixed assets register mentoring, and drove SAP implementation.
• Restructured the Finance function, mentoring the finance team on the updated standards and new ways of working that ultimately led to issuing comprehensive monthly financial reports on position with ultimate integrity.
• Built a new Cash Flow system & processes, enhancing cash management that resulted in controlling & monitoring the payments to contractors & suppliers which has Improved CCC while maintaining suppliers satisfaction.
• Implementing SAP & go-to-live in a short time, with an enhancement of the communication between departments & fixing some cycle processes.
A leading MEP Construction and trading group with annual revenues of EGP 1.5 billion, 530 Staff, and 11 activities.
Achievements:
• Turned around the group from Losses of EGP (-30M) in 2017 to Profit of EGP 134M in 2020 & EGP 175M in 2021.
• Increased turnover by 200% from EGP 400M in 2017 to EGP 1.2 billion in 2020 and EGP 1.5 billion in 2021.
• Enhanced company cash position, through better management, reducing finance cost, controlling cost, cultivating a good working relationship with banks; increasing facilities to EGP 1 billion in addition to negotiating better terms with foreign & local suppliers.
• Brought in operational rigor, implementing companywide SAP, creating new COA, profitability centers, budgeting
Ahmed El-Awady Resume
& planning reporting & procedures.
• Promoted the culture of collaboration through cross-function committees, promoting innovation and new business development, and applying personal and cross-team KPIs.
• Restructured rewards and recognition in line with business objectives with short-term and long-term schemes.
• Awarded # 1 Middle East Agent for Mitsubishi Power Generators in the year 2019.
• Raised the group profile amongst clients, industry associations, and media with sharply crafted campaigns.
• Saving EGP 100M Cash (convincing clients not to deduct the 5% Retention).
• Established Innovation Committee to add new products and activities.
• Creating a budgeting & planning system from scratch, achieving 100% of the 2019 & 2020 budgets.
• Collaborate cross-functionally to identify and plan for new business opportunities to boost profitability.
• Significantly reduced VAT from 14% to 5%. And logistic costs (Container cost, Clearance cost from 2.5% to 1.16%), maintain zero demurrage fees).
• Built new financial strategies, financial analysis, financial systems, and reporting systems (Closing FP every 15th).
• Created new monthly Business Review Meetings every month to discuss all financial & operational performance.
• Developed new Objectives & KPIs for all departments, a new commission scheme for all commercial departments, and new bonus structure for all employees, and a profit share system for managerial levels.
• Solved 100% of the year 2018 and 90% of the year 2019 Weaknesses that were identified through SWOT Analysis.
• Creating a new marketing strategy by promoting our value, and quality of work, using Nielsen for market research, & boosting our positioning by increasing our consultants and clients awareness, and events.
SGB, EGY Scaffolding & Turnkey Projects
As a Subsidiary of Brand Energy & Infrastructure Services, SGB Egypt provides the design, manufacturing, construction, sale, lease, and delivery of scaffolding & formwork products & performs on-site technical support. Led the Finance, HR, Procurement & logistics functions for 2 companies in Egypt, SGB and Harsco Metal.
Achievements:
• Principal Member of the BOD, advising the CEO and other board members on achieving the corporate vision, executing business strategy, and highlighting the financial implications of key business decisions.
• Designated by BoD to handle the Purchasing and logistics functions to ensure operational excellence and cost effectiveness, reduce purchase costs through negotiations, and obtain favorable commercial terms.
• Improved cash collection performance by a 20% reduction in DSO.
• Led 2 strategic acquisitions & joint ventures, including due diligence, financial analysis & transactional support.
• Boosted productivity by restructuring the finance department, managing an increased workload of 30% with a minimized headcount of 10%.
• Implemented continuous improvement projects including financial system revamps and internal control, adhering to the company policy and regulatory norms.
• Played an essential role in resolving labor strikes complying with labor laws & preventing disruption in operations.
• Played an Instrumental role in the implementation of the Oracle Financial ERP system across all group companies.
• Recognized as an authority on GAAP and OX controls, conducting workshops for the regional teams.
• Led and delivered financial presentations globally and regionally (Strategic, Annual, and Monthly) to Regional MD and finance Directors operating in the US and UK.
• Responsible for risk management tasks that include CAPEX decisions, board approvals & following precise accounting practices.
• Developed accurate forecasts that proved to be an essential tool for controlling business, monitoring performance, identifying deviations, and taking corrective measures.
• Implemented cost control techniques, reduced purchase costs through negotiations, obtained favorable commercial terms, and onboarding new suppliers.
• Developed & implemented a robust & user-friendly reporting system that enhanced the quality of results in monetary terms.
• Key authority in enforcing SOX controls, explaining Co. policies to employees & administering safety regulations.
ASA is a first-class leading International E.P.C. Company committed to providing state of art Automation, Electrical, and Construction Services. A subsidiary of ASEC Holding a leading regional cement, engineering, and construction group with operations spanning the Middle East and Africa.
Achievements:
• Turned around the company from losses to profitability.
Ahmed El-Awady Resume
• Resolved critical cash crunch encountered during mega projects by renegotiating commercial terms with 4 major banks; coordinated payment schedules at both ends (customers and banks) resulting in running operations profitably.
• Developed & brought in force a new financial system that facilitated easy financial data recording and retrieval, accurate report generation, and implemented SAP.
• Introduced various systems and procedures that improved operational efficiency. These comprised inventory and stores, a financial reporting system, and financial policies and regulations.
• Established a high-performing finance team and guided them on monitoring processes and systems used.
• Assessed company requirements and designed a Bl platform to monitor P&L performance.
• Traveled to Romania to solve a critical cash flow problem of an important supplier and ensure the timely completion of a major order.
Non-Executive Director - Advisor to Chairman Jul. 2005 - Dec. 2019
A leading International Saudi Group, Jamjoom Medical Industrial (SA), El-Shihab Holding Co. (USA), Awasem (SA), Space Toon (UAE & Syria). Led the Finance Function & strategic advisor for 9 companies of the Group, to ensure smooth operational workflow & profit maximization. Consistently travelled to Group SBUs, monitored operations & conducted performance reviews.
Achievements:
• Completed Group restructuring. New entities with independent existence were formed and re-allocating of companies shares and modified the Group investment method from long-term to short-term investment.
• Led a comprehensive group financial restructuring exercise of SR 700M business. Managed group cash flows, and increased facilities by 40%, which helped in boosting sales by 20% and generated a profit of SR 140M.
• Establishing a new Trust Wealth Wallet Structure for investment & capital expenditure with HSBC England.
• Implemented a new Financial ERP System, with new CoA and costing centers.
• Developed a model to deploy strategic plan & annual budgets by country & activities for long-term purposes, owned and delivered a 5-year strategic plan, including new product launches.
• Established new avenues for income generation: establishing new Tourist companies, buying new Malls, and developing Real Estate Projects as a new activity.
• Acquired favorable terms and services from banks resulting in:
• Reduction in collateral time deposits from an initial 70% to 30%.
• Established business relations with leading banks like Riyadh Bank & HSBC.
• Transferred 10 million SR worth of collateral cash deposits to Lands.
• Identified critical business drivers, charted out the growth path for the company & defined performance metrics.
• Worked closely with the President on the strategic vision including fostering & cultivating stakeholder relationships & assisted in contract management.
• Established financial management mechanisms to mitigate financial risks and conducted training for the finance unit on raising awareness & knowledge of financial management matters.
RAYA NETWORK SERVICES, EGY Telecommunication
Finance Manager Nov. 2000 - Sep. 2003
As a subsidiary of Raya Holding, RAYA Contact Service is a world-class business process outsourcing service provider offering customer experience management. Raya Networking Services is the leading system integrator. Led the Finance Function for 2 Companies.
Achievements:
• Commenced new B2B and call Center business in Egypt, made a compelling case to tax authorities & procured tax exemption.
• Established finance department from scratch including designing a new accounting system (CoA, CC, Documentary cycle, forms, reporting system), recruited & trained a qualified team of finance professionals.
• Identified new business opportunities based on current market trends & made detailed presentations to BOD on financial feasibility.
• Headed the Oracle Financial ERP system implementation team.
• Designed and integrated new supporting software that included fixed assets and an invoicing program.
Ahmed El-Awady Resume
Achievements:
Provided decisive and tactical leadership to 3 companies of the Group; streamlined the functioning of these SBUs and ensured superior business performance.
Establish Monthly Business Review Meetings to discuss & monitor with all department’ heads their performance & KPIs.
Established essential systems and departments to facilitate streamlining operations:
o Finance department that involved designing accounting systems, financial reports, costing system
o HR department, which involved an organization chart & detailed job descriptions for staff and line management
o Management reporting system.
Devised new policies & procedures, including Authority charts, forms & reports for all departments.
Built and actualized effective controls that proved to be an early warning mechanism to detect fraud.
Key Responsibilities:
Effectively managed cash flows, controlled overhead expenses, established customer credit policies, and negotiated with major vendors to achieve favorable payment terms.
Ahmed El-Awady Resume
P a g e 5 | 6
As part of audit requirements, obtained reasonable assurance for Organizational Structure, Purchasing and Warehouse Policy, Financial Policy, HR policy, company assets, data integrity, and resource utilization.
Prepared audit plans and audit schedules, and generated audit reports highlighting observations & recommendations.
Implemented remedial measures based on audit findings.
Prepared annual budgets conducted variance analysis and presented corrective measures during budget review.
Key Responsibilities:
Provided consultancy and advisory services to highly reputed firms that included designing financial & costing systems, re-evaluation studies of assets & liabilities, internal controls, policies & regulations studies.
Analyzing existing ERP systems to design new systems, developing, and implementing accounting procedures, CoA, SBU cost centers, and hierarchy.
Effected cost reduction, optimized SBU costs, and implemented robust cost minimization systems that included sub-modules actual cost computation, direct & indirect cost identification mechanism resulting in accurate determination of cost/unit, cost control, decisions, and policies.
Developed financial policies & internal controls to ensure compliance with standard accounting practices and financial regulations.
Provided key inputs for strategic planning and led problem-solving initiatives, opportunity assessment, and analyzed environmental trends and internal core competencies.
Key Projects to Credit:
Financial System Design & Implementation:
El-Sewedy for cables, Tam Oil Field Services, Dar El-k Shorouk, Mostafa Aly for Modern Lighting & 3S, Global Connection - Lina, EIS, Khedr Factory (Nabolsi Shahin), Only Ties, EIS Company, Logitech Egypt.
Costing System Design & Implementation:
Sally Miser El-Kuwait, Nile Badrawi Hospital, Sheeba International Garment, United Technical & Engineering UTEC, Arab Swiss Engineering ASEC, General Land Reclamation, Regwa, Suez Bags, Gezera Club, Suez Bags.