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Elham Elseify, Commercial Specialist

Elham Elseify

Commercial Specialist·Abdullah Al-Othaim Markets

Egypt

Bachelor's degree, Accounting And Administration

Work experience

Total years of experience: 19 years, 2 months

Commercial Specialist

August 2025 - Present

Abdullah Al-Othaim Markets

Cairo, Egypt

August 2025 - Present

• Utilize AI-based inventory management systems to forecast demand, optimize stock levels, and reduce waste.
Leverage predictive analytics to ensure efficient product replenishment and minimize stockouts.
• Use AI tools to analyze past sales data and trends to forecast future sales and develop data-driven sales plans.
Collaborate with the marketing and operations teams to create targeted sales strategies and promotional
plans that maximize revenue.
• Work closely with the operations team, using AI tools to streamline supply chain processes, improve stock
turnover, and ensure the smooth execution of in-store product placement and merchandising.
• Implement AI-powered sales tracking systems to monitor real-time performance of product categories,
identify top-performing items, and analyze customer purchasing patterns. Generate insights to inform
decision-making and improve sales outcomes.
• Oversee the design and execution of promotional campaigns, integrating AI tools to optimize targeting,
content personalization, and budget allocation. Track campaign performance through AI dashboards and
adjust tactics to improve ROI.
• Leverage AI-powered tools to conduct competitive analysis, monitor pricing trends, and assess competitors
promotional activities. Use these insights to adjust pricing strategies and marketing campaigns to maintain a
competitive edge in the grocery market.
• Coordinate the introduction of new grocery products, leveraging AI tools to analyze customer preferences,
predict demand, and design marketing strategies that ensure successful product launches.
• Use AI algorithms to analyze market trends, consumer behavior, and demographic shifts. Translate these
insights into actionable business strategies that align with customer demands and market changes.

Company industry:
Retail & Wholesale
Job role:
Management

head of sales channel

September 2023 - Present

Cairocart.com

Cairo, Egypt

September 2023 - Present

Head of electronics sector at Cairocart.com company in Egypt
Responsible for all sector (sales, perchase plans, marketing management and sales analyst)
For all electronics like mobiles, tablets, laptop, TVs, monitors, printers, cameras etc)

Company industry:
1378
Job role:
Sales

Account manager at البركه الوطنيه السعودية

May 2023 - Present

مؤسسة الارتقاء السريع بجده السعوديه

Cairo, Egypt

May 2023 - Present

*Working on the daily Report, Revise the online catalog specs every week, weekly analysis for all Brands performance, Price tracking for all online and offline competitors .
* Revise all images to check the specs daily, Tracking the clearance performance, Tracking the item with negative GP and send it daily and Market place and our retail prices weekly .
*Display and content management, visual merchandising, SLA management, Reporting system, Live and not Live tracking, communication - internal / external, teamwork and support and Product knowledge..

I worked with the team Social media to manage our official page on Facebook and our official account on Twitter, and Google plus, we were replied on each Comment and message that fans were sent to our Official accounts .

1- Manage and list all new listing of all electronics brands.
2- revise the specifications of the newest products and compare them with the official website.
3- Communicate on a daily basis with franchisee’s and recruiters to maintain awareness of updates and offerings.
4-mange all the stock quantity of the all live items
5-check the live items every morning and prices with all competitors.
6-check the daily sales and number of orders

Company industry:
Household Appliances
Job role:
Management

Head of Electronics Sector

July 2023 - July 2024

Cairocart.Com

Cairo, Egypt

July 2023 - July 2024

• Managed the entire electronics sector, overseeing categories including mobiles, laptops, LEDs, monitors,
tablets, printers, and accessories.
• Led inventory management efforts, ensuring optimal stock levels and timely replenishment through close
collaboration with suppliers and logistics.
• Developed and implemented purchase plans based on demand forecasting and market trends, ensuring the
availability of high-demand products.
• Coordinated with the operations team to ensure smooth execution of daily tasks, including stock
management and order fulfillment.

Company industry:
1378

Key Account Manager

February 2022 - January 2023

Amazon Saudi Arabia for AlMuslhi Trading Company

Riyadh, Saudi Arabia

February 2022 - January 2023

• Managed the e-commerce operations for ElBarka Elwtanya home appliances on Amazon Saudi Arabia, overseeing all aspects of
online business development, including stock management, sales, and procurement.
• Developed and executed purchase plans based on sales forecasts and market trends, ensuring a balanced inventory that aligned with
customer demand.
• Worked closely with the operations team to streamline order fulfillment and inventory management processes.
• Provided regular sales forecasts and performance analysis to the management team to inform decision-making and optimize sales.
• Developed strong relationships with key suppliers, coordinating timely delivery of products and ensuring the availability of top-selling
items.

Company industry:
Household Appliances
Job role:
Sales

Mangement Mobile Retail Specialist

January 2012 - November 2022

souq.com

Cairo, Egypt

January 2012 - November 2022

Im working now as a mobile retail specialist In charge of the next tasks some of them are Daily and the other weekly or Monthly According to business requirements :



*Working on the daily Report, Revise the online catalog specs every week, weekly analysis for all Brands performance, Price tracking for all online and offline competitors .
* Revise all DOD images to check the specs daily, Tracking the clearance performance, Tracking the item with negative GP and send it daily and Market place and our retail prices weekly .
*Display and content management, visual merchandising, Call Center support, SLA management, Reporting system, Live and not Live tracking, communication - internal / external, teamwork and support and Product knowledge..

I worked with the team Social media to manage our official page on Facebook and our official account on Twitter, and Google plus, we were replied on each Comment and message that fans were sent to our Official accounts .

1- Manage social media platforms.
2- Develop social media program initiatives to improve community size and engagement.
3- Communicate on a daily basis with franchisee’s and recruiters to maintain awareness of updates and offerings.
Quality Assurance :

I promoted to Level two as a Quality Assurance (From Feb/ 2013
to now ) I was replied on each e-mail or ticket that users sent it to us on “Contact us” we were help them to answer all of them Questions, also we were help them as a second level from Customer service to make them satisfied, solve all of them problems
Call center :

I was Call Center for six months ( from August /2012 to Feb /21013


Main Job Tasks and Responsibilities
4- answer calls and respond to emails
5- handle customer inquiries both telephonically and by email
6- research required information using available resources
7- manage and resolve customer complaints
8- provide customers with product and service information
9- enter new customer information into system
10- update existing customer information
11- process orders, forms and applications
12- identify and escalate priority issues
13- route calls to appropriate resource
14- follow up customer calls where necessary
15- document all call information according to standard operating procedures
16- complete call logs
17- produce call reports

Company industry:
Merchandising
Job role:
Management

Key Account Manager – Home Appliances

January 2021 - December 2021

Amazon Saudi Arabia for ElBarka Elwtanya

Riyadh, Saudi Arabia

January 2021 - December 2021

• Managed all aspects of the online business for ElBarka Elwtanyas home appliances category on Amazon, including stock control,
procurement, and sales.
• Developed and implemented purchase plans to maintain optimal stock levels while minimizing excess inventory.
• Coordinated with sales and operations teams to ensure smooth product ordering and delivery processes.
• Conducted regular market and competitor analysis to ensure competitive pricing and alignment with market trends.
• Led the execution of marketing campaigns to enhance brand visibility and drive online sales performance.
• Provided regular sales reports and insights to senior management, identifying opportunities for growth and areas of improvement.

Company industry:
Household Appliances

Planning administrator

May 2019 - November 2020

Btech

Cairo, Egypt

May 2019 - November 2020

Responsible for the stock of 4 warehouses and perchase
Making the monthly plan of the products
Support 120 branch by providing them with the products
Follow up with the branches needs
Replying on emails
Responsible for the transaction from warehouse to branchs
Responsible for receiving the shipment to warehouse

Company industry:
Household Appliances
Job role:
Administration

Social Media Specialist

January 2019 - September 2020

Btech

Cairo, Egypt

January 2019 - September 2020

• Managed customer service inquiries across social media platforms (Facebook, Twitter, Instagram) using the Agorapulse system,
ensuring timely and effective responses to customer inquiries and complaints.
• Analyzed business performance using digital tools and reports, identifying trends and recommending strategies to improve customer
engagement and sales.
• Developed and executed performance-driven social media campaigns, leveraging platforms like Google AdWords to boost visibility,
traffic, and sales.
• Generated lead campaigns across multiple platforms, optimizing them for conversion and customer acquisition.
• Tracked customer inquiries and interactions across various digital campaigns, ensuring accurate follow-up and customer satisfaction.
• Utilized CRM and Agorapulse to manage and respond to customer emails and inquiries, improving customer retention and service
quality.

Company industry:
Retail & Wholesale
Job role:
Administration

Assistant Category Manager – Electronics

August 2018 - June 2019

Btech

Cairo, Egypt

August 2018 - June 2019

• Managed stock, sales, and live inventory for the mobiles category, ensuring products were properly stocked and available for
customers.
• Led Search Engine Marketing (SEM) campaigns to drive traffic to product pages, improving visibility and sales.
• Conducted competitive price analysis to ensure Btechs pricing strategy was aligned with the market, adjusting prices to maintain
competitiveness.
• Prepared and delivered daily, weekly, and monthly reports to management, tracking sales performance, inventory turnover, and
competitor pricing.
• Collaborated with the marketing team to identify target audiences, plan digital media campaigns, and ensure campaign content
resonated with the target demographic.
• Negotiated rates for ad space and optimized media buys across platforms, ensuring effective use of advertising budgets.
• Monitored costs and return on investment (ROI) for all digital campaigns, ensuring budget alignment and maximum impact.

Company industry:
Retail & Wholesale
Job role:
Sales

Assistant Category Manager – Mobiles

April 2014 - December 2017

Souq.com (Amazon Egypt)

Cairo, Egypt

April 2014 - December 2017

• Managed stock, sales, and live items for the mobiles category, ensuring optimal inventory levels and alignment with customer
demand.
• Led Search Engine Marketing (SEM) campaigns to drive traffic to mobile product listings and improve visibility on the platform.
• Conducted competitive pricing analysis, ensuring Souqs prices remained competitive by comparing market prices and adjusting
accordingly.
• Produced and analyzed daily, weekly, and monthly reports on sales performance, inventory levels, and competitor pricing to support
decision-making.
• Assisted in identifying target audiences and collaborated with the marketing team to plan and execute digital media campaigns.
• Negotiated rates for ad space and managed media budgets across digital platforms to maximize ROI.
• Developed and adjusted media schedules based on campaign performance, optimizing plans for the best media mix.

Company industry:
Consumer Electronics

Quality Assurance

June 2012 - July 2014

Souq.com (Amazon Egypt)

Cairo, Egypt

June 2012 - July 2014

• Researched orders and deals online, ensuring accuracy and consistency in product listings and deals.
• Addressed and resolved customer inquiries and issues, providing efficient support to ensure customer satisfaction.
• Utilized ERB (Enterprise Resource Planning) and CRM systems to track customer interactions and manage product
specifications.
• Collaborated with the procurement team to provide product specifications and ensure new items were accurately listed and
stocked.
• Managed the tracking of products from the purchase plan to warehouse receipt, ensuring timely delivery and product
availability.

Company industry:
Household Appliances
Job role:
Quality Control

Customer Service Support

January 2011 - August 2012

Souq.com (Amazon Egypt)

Cairo, Egypt

January 2011 - August 2012

• Responded to customer calls and inquiries regarding order placement, dispatch, and delivery processes.
• Provided post-dispatch support, ensuring customers received their items on time and assisting with any delivery issues.
• Ensured a high level of customer satisfaction by providing timely, accurate, and helpful responses to customer concerns.
• Collaborated with the logistics team to track order statuses and ensure customers were kept informed of their order
progress.

Company industry:
Household Appliances
Job role:
Customer Service and Call Center

Technical Support

April 2009 - June 2011

TEData

Cairo, Egypt

April 2009 - June 2011

• Provided technical support to customers by handling incoming calls and addressing inquiries related to internet and telecom
services.
• Troubleshot and resolved customer issues related to connectivity, network performance, and technical issues in a timely and
efficient manner.
• Utilized a variety of diagnostic tools to identify problems and provide solutions, ensuring high levels of customer satisfaction.
• Documented customer interactions, maintaining detailed records of issues and resolutions using internal systems.

Company industry:
Internet & E-commerce
Job role:
Information Technology

Public Relations and Customer Service Supervisor

December 2006 - January 2009

Future Hospitals Group

Cairo, Egypt

December 2006 - January 2009

• Supervised the customer service team, overseeing the handling of inquiries, complaints, and service-related issues for
hospital patients and visitors.
• Acted as the main point of contact for external clinics and coordinated their schedules with hospital operations, ensuring
smooth service delivery.
• Developed and implemented strategies to improve patient experience and resolve issues in a timely manner, ensuring overall
customer satisfaction.
• Tracked and reported customer feedback to hospital management, using it to drive improvements in services and patient
care.

Company industry:
Hospitality & Accomodation

Education

CTC Academy

August 2008

August 2008

Bachelor's degree, Accounting And Administration

Egypt

Ain Shams Univeristy

July 2006

July 2006

Bachelor's degree, accounting

Egypt

GPA (percentage): 80%

GPA (percentage): 80%

Name of Education Institution : Ain shams University Title of degree/diploma and description of studies : Bachelor of Commerce (accounting - GOOD) Year : 2006 Subjects include: Business Accounting, Communication in Business, Marketing and Finance

Ain Shams University

May 2006

May 2006

Bachelor's degree, Accounting

Egypt

CTC Academy

May 2006

May 2006

Bachelor's degree, Accounting And Administration

Egypt

Skills

Customer Service
Expert
Customer Service
Expert
Client Service
Expert
Client Service
Expert
Data Reporting
Expert
Data Reporting
Expert
Work Planning
Expert
Work Planning
Expert
Analysis
Expert
Analysis
Expert
achieve targets
Expert
achieve targets
Expert
customer support
Expert
customer support
Expert
good learning
Expert
good learning
Expert
team work
Expert
team work
Expert
work under pressure
Expert
work under pressure
Expert
analysis management
Expert
analysis management
Expert
Administration
Expert
Administration
Expert
Customer Service
Expert
Customer Service
Expert
Computer Hardware Troubleshooting
Expert
Computer Hardware Troubleshooting
Expert
Desktop Support
Expert
Desktop Support
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Marketing
Expert
Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Web Development
Intermediate
Web Development
Intermediate
Problem Solving
Expert
Problem Solving
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Key Account Management
Expert
Key Account Management
Expert
Merchandising
Expert
Merchandising
Expert
Market Research
Expert
Market Research
Expert
Negotiation
Expert
Negotiation
Expert
Marketing Management
Expert
Marketing Management
Expert
Purchasing
Expert
Purchasing
Expert
Operation
Expert
Operation
Expert
Supply Chain Management
Expert
Supply Chain Management
Expert
Client Service
Expert
Client Service
Expert
Data Reporting
Expert
Data Reporting
Expert
Work Planning
Expert
Work Planning
Expert
Analysis
Expert
Analysis
Expert

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
دبلومه بالمخاسبه بدرجة امتياز من CTC Academy
Dec 2007 - Jul 2008