Elias Nassif

- Led the Marketing & CRM department, overseeing strategic planning, execution, and performance evaluation.
- Developed and executed multi-brand marketing strategies to enhance visibility and drive sales across Jeep, Alfa Romeo, Dodge, RAM, Chrysler, Fiat, Abarth, Fiat Professional, and Mopar.
- Coordinated with sales and aftersales teams to ensure a seamless customer experience across all touchpoints.
- Collaborated with the international Stellantis team to align local marketing and CRM strategies with global brand guidelines and initiatives.
- Managed the annual marketing budget, ensuring optimal return on investment.
- Directed agencies in the creation of creative assets and advertising materials across digital and offline channels.
- Prepared comprehensive media briefs to guide cross-platform campaigns.
- Leveraged data analytics to optimize marketing campaigns.
- Planned brand events, including sponsorships and exhibitions.
- Maintained the performance of brand websites and social media platforms, ensuring continuous content updates and user engagement.
- Liaised with sales and after-sales teams to produce customer-focused communication materials such as brochures, catalogs, flyers, gifts, and SMS campaigns.
- Designed CRM initiatives focused on personalized customer communication and engagement.
- Oversaw the execution of CRM strategies to enhance customer retention and loyalty.

- Supervised and managed the Digital Communication Unit across all functions.
- Developed and implemented the annual marketing and communication plan in collaboration with internal stakeholders.
- Directed digital communication strategies including social media, digital signage, and campaigns.
- Ensured that all online platforms met the needs in terms of content, design and strategy.
- Managed digital communication projects, including website and mobile app upgrades, coordinating with senior management, designers, developers, and copywriters.
- Collaborated with different departments to create communication materials such as brochures, flyers, stationery, corporate gifts, agendas, and SMS campaigns.
- Planned and organized events, CSR initiatives, sponsorships, exhibitions, and press conferences with internal and external partners.
- Supervised third-party agencies (advertising, media, suppliers) to ensure campaigns’ success.
- Partnered with creative teams and agencies, guiding creative direction to meet communication goals.
- Developed creative and media briefs for digital, above-the-line, and below-the-line campaigns.
- Maintained website and mobile app performance, content, design, and managed the Content Management System (CMS).
- Ensured all communication materials aligned with corporate identity and brand guidelines.
- Delivered internal communications to boost employee engagement.
- Created and updated user guides for digital projects, both internal and external.
- Conducted competitive and benchmark analyses, sharing insights with relevant stakeholders.
- Supported the annual marketing and communication budget planning process.
- Produced periodic performance reports to inform strategy and decision-making.

- Planned, researched, and coordinated new digital projects and technical inquiries across nowlebanon.com and m.media platforms.
- Supervised the webmasters team, assigning tasks and managing schedules.
- Built and tested email newsletters to ensure proper delivery to segmented recipient lists.
- Coordinated closely with designers, IT staff, editors, reporters, and team leads to implement updates and new feature requests.
- Acted as a liaison with developers, managing technical requests and tracking implementation progress.
- Administered websites back-end operations and managed the CMS.
- Oversaw user roles and workflow permissions as site administrator.
- Managed all social media accounts and ensured consistent content alignment.
- Addressed upper management requests and provided timely updates on ongoing initiatives.
- Generated and analyzed regular reports (weekly, monthly, yearly) to inform digital strategy.