ELIE EL HELOU

• Launching Peugeot Brand under Teyseer Motors in the Qatar Market after 2 years of absence
• Creating a team and operational structure across Sales, Marketing & Aftersales
• Creating flexible solutions to cope with the ongoing Pandemic while maintaining the chore essence of the Company’s vision & mission,
• Setting action Plan to retrieve existing customer and define car Park
• Ensuring that the Sales after-sales/marketing teams carried all necessary steps to identify/contact/enroll the existing carpark by offers/preferential rates.
• Managing Retail & Fleet Sales, Marketing and Workshop- setting sales targets, monitoring, developing effective incentive scheme
• Taking responsibility for profitability of Workshop and Spare Parts Division and development of effective operational and marketing strategies to enhance profitability and increase market share.
• Undertaking market search activities regarding presence of competitor’s network in Qatar and in the region, scope/potential in the region and the existing presence to understand the Qatari market
• Monitor and maintain database on network performance on a regular basis
• Creating and implementing policies for key account management and SME sales policies including price points, mark-ups, customer segmentation, target pricing and share it with Peugeot Middle east
• Developing marketing strategy to position products/models, to increase brand awareness, and strengthen Company image.
• Organizing Virtual launches and promotions and outdoor events
• Ensuring that the Quality Assurance procedures and other (invoicing, price list, warranty etc.) are observed and complies with the governmental policies and procedures
• Determining specification and standardization of models
• Determining budgets, ordering and planning after defining market share and market demand
• Overseeing stock and inventory control
• Supervising all the required permits from the Ministries and the requirement for the company daily operations.
• Conceptualization, installation, documenting, ensuring adherence to norms of the standard service process across the existing as well as upcoming network setups
• Assist dealer development in technical planning workshop size evaluation and layout
• Establishing and nurturing culture with continual learning, improvement and innovation
• Managing the business development, including finding locations for new showrooms; developing business in existing branches

Knightsbridge Automotive Group are a luxury used car operation that specialize in the sale of Bentley, Ferrari, Lamborghini, Porsche and Range Rovers. Ensuring the profitability of the company by overseeing the various departments which include variable operations, fixed operations and business office (Sales, Marketing, Finance, & workshop).
• Planning, motivating and coordinating the company’s management through leadership and solid business practice.
• Ensure the profitability of the company by overseeing the various departments, which include variable operations, fixed operations and business office (Sales, Marketing, Finance, & workshop)
• Planning, motivating and coordinating the company’s management through leadership and solid business practice.
• Participate in preparing the company forecasts, making projections of the numbers of units to be sold, gross profit, expenses and operating profits for the used car department
• Work closely with the dealer and official importers to determine the number of used cars to be stocked and cars to be bought
• Manage the sales, the buying and the trade-in process
• Oversee the ordering of stocks of aftermarket parts, based on the objectives established.
• Liaise with the owners, to establish monthly and yearly objectives for the numbers of units to be sold, gross profit, expenses and operating profit.
• Meet with the owner and managing partner to review the monthly forecasts, commission sheets, performance reports and the profitability of each department
• Analyze local market conditions, the demographic situation and the history of previous sales
• Recommend short and long-term advertising projects, sales promotions, human resource needs, lease promotions and remuneration plans.
• Manage and devise media plan and various advertising and promotional campaigns, together with the managers and the sales and marketing team.
• Analyze the impact and profitability of the advertising campaigns.
• Established standards for displaying, marketing and maintaining used and new cars imported or bought from the local market.
• Established conditions to optimize stock rotation and promptly eliminate surplus cars.
• Analyze customer satisfaction reports and submits recommendations to ensure customer retention and loyalty.
• Supervise the VIP lease renewal activities and analyze the related reports, in order to make the lease portfolio turn a profit.
• Authorize the allocation of demonstration vehicles and ensures that the company keeps appropriate files.
• Verify all trade-in evaluations and manage the direct purchase and new car buying.
• Build and maintain close relations with the customers and with representatives of the manufacturers and their financial branches.
• Handle customer complaints in such a way as to ensure a high level of customer satisfaction.
• Keep abreast of the entire manufacturer’s current product, program and promotional novelties and those of the financial institutions.
• Implement systems to promote ongoing training, including weekly sales team meetings.
• Encourage teamwork in a sales environment focused on the clientele, throughout the entire sales, delivery and follow-up process.
• Maintain efficient communications within the department, as well as between departments

Managing overall operations and responsible for the effective and successful management of labor, productivity, quality control and safety measures as established and set for the Operations Department. Ensure safe and efficient operations. Serve as a company representative on regulatory issues. Enhance the operational procedure, systems and principles in the areas of information flow and management, business processes, enhanced management reporting and looks for opportunities to expand systems.
• Communicating job expectations; planning, monitoring, appraising and reviewing job contributions
• Planning and reviewing compensation actions; enforcing policies and procedures
• Contributing operations information and recommendations to strategic plans and reviews; prepare and complete action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits
• Forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
• Developing operations systems by determining product handling and storage requirements; developing, implementing, enforcing and evaluating policies and procedures; developing processes for receiving the product, equipment utilization, inventory management and shipping
• Analyzing process workflow, employee and space requirements and equipment layout; implement changes
• Maintaining a safe and healthy work environment by establishing, following and enforcing standards and procedures; complying with legal regulations
• Updating job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
• Accomplishing operations and organization mission by completing related results as needed
• Meeting operations labor budget expectations
• Managing staff levels, wages, hours, contract labor to revenues
• Responsible for all department managers and supervisors, with review/approval responsibility for all operations employees
• Responsible for all aspects of vehicle and heavy equipment rentals
• Establishing contracts and pricing and ensuring proper maintenance and serving as primary liaison with utilities and local government agencies, such as fire, police, health and safety agencies
• Managing relationships with key operations vendors
• Tracking vendor pricing, rebates and service levels
• Reviewing and approve all operational invoices and ensure they are submitted for payment
• Serving as the primary point of contact when there are customer issues related to the installation of PPF issues or any car accident, customer service, or and mishaps on-site.
• Communicating customer issues with the operations team and devise ways of improving the customer experience, including resolving problems and complaints
• Working closely with the owner and management team to set and implement policies, procedures, and systems and to follow through with implementation.
• Communicating all operating policies and issues at department meetings
• Working closely with the inventory team to perform analysis of our inventory and ensure we are utilizing our inventory effectively, purchasing the right equipment, maintaining solid inventory data
• Dealing with car dealers and importers such as ( Al WAJBA Motors) (Porsche QATAR) in order to set our target depending on their allocations
• Establishing special deals for all the luxury cars importer in order to have the exclusivity in cars PPF installation and Window tinting and detailing

• Identifying and evaluating market potential
• Developing the Sales, After-sales and marketing plans and budget, sharing them with the GM
• Defining and developing the sales plan and budget for new cars, pre-owned cars and options
• Managing both sales force and the commercial back office activities
• Defining and organizing a specific strategic plan with the GM, by setting priorities and ensure that all the employees are working towards common goals
• Gaining a comprehensive knowledge of competitors
• Supervising the achievement of the headquarters guidelines for the Sales After-sales and Marketing area
• Managing relationships with the headquarters field force
• Coordinating with Marketing and after-sales managers
• Managing prospecting activities with the sales team
• Developing monthly marketing plans according to the market tends
• Organizing and managing showroom activities
• Coordinating new car and pre-owned car deliveries
• Defining control parameters for sales force/ back office activities
• Implementing and monitoring Strategies for the effective utilizing of the CRM Data, KPI’s
• Building the Client Base by developing a customer acquisition Plan
• Managing and Coordinating all client reporting and support tools for the sales and Marketing team to ensure data capture, frequency and retention KPI’s are being achieved
• Daily Communication with after Sales Dept. to ensure effective appraisal of all vehicles within service.
• Motivating and providing incentives to salesmen for target achievement
• Managing sales bonus, resignations, and hiring for Sales force / Back office

• Taking all principle steps associated with current client management, new client identification, and sales management of potential clients
• Developing strong communication channels with internal and external clients
• Achieving monthly new car and pre-owned sales targets defined with the Brand Manager
• Maximizing and developing the personalization program options with each new order
• Developing and strengthen the order portfolio against each model in the range to achieve waiting list objectives
• Welcoming customers according to the FMEA guidelines
• Performing test-drive and collecting customer’s drive opinions
• Producing quotations on cars and options utilizing the Ferrari sales configurator tools, proposing financial and insurance services to support car purchasing
• Writing contracts, collecting required documentations and launching car delivery procedures and Ferrari contact plan
• Managing negotiation for trade-ins in cooperation with the Brand Manager and after sales as per the Ferrari Master plan procedures
• Promoting the Ferrari Approved program and studying the Ferrari Pre-Owned Market in order to evaluate the best purchase opportunities
• Developing and updating the Ferrari CRM with genuine new prospects, accurate customer contact details and profile information, and demo usage activities
• Attending events organized by Alfardan sports motors, Ferrari MEA, and Ferrari Spa to manage customers and qualify new prospects
• Performing prospecting activities using available marketing tools and feed marketing plan events
• Ensuring that the customer receives the post-delivery / follow up phone call to check post-sale customer satisfaction
• Attending weekly sales force meetings and communicating any feedback from customers, ideas for best practices, and issues
• Car delivery process - implementing ceremony for car delivery to customers as per FMEA guidelines

• Responsible of car loans and housing loans application
• Responsible of Mount Lebanon region
• Developing and maintaining sales materials and current product knowledge
• Working on achieving the set sales target
• Handling several accounts of direct clients and companies
• Dealing with dealers and companies
• Establishing a friendly and professional relationship with clients
• Working on increasing number of clients by targeting new sector and
• Contacting new and potential clients

• Cold calling customers for appointment
• Selling MasterCard Alfa-Blom
• Responsible of loans application
• Submit daily required reports on conducted client visits

• Seeking potential customers
• Cold calling customers for senior invitation
• Organizing seminars
• Following up with customers and feedback

• Recruiting marketing staff
• Market analysis for point of presence
• Setting up the marketing tent and location