Elie Farhat, Regional Managing Director

Elie Farhat

Regional Managing Director

Pipa Media

Location
United Arab Emirates - Dubai
Education
Master's degree, MBA
Experience
19 years, 3 Months

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Work Experience

Total years of experience :19 years, 3 Months

Regional Managing Director at Pipa Media
  • United Arab Emirates - Dubai
  • My current job since March 2021

▪ Organize and execute assigned business projects (recruiting, payroll, promotional campaigns etc.) according to requirements
▪ Manage the operations in Lebanon, Turkey, Saudi Arabia and the UAE
▪ Manage the production department with producers and content creators
▪ Manage the live streaming department for tiktok and Kwai
▪ Manage the business development funnel and proceed with the support to reach the company targets
▪ Meet with assigned clients when needed and perform an initial assessment of a problematic situation for digital marketing strategies
▪ Analyze and interpret data to unearth marketing weaknesses and problems, and comprehend the causes
▪ Assist in implementing the marketing plan and resolve any occasional discrepancies
▪ Managing the marketing, advertising, PR and digital strategies by creating a strong base for marketing guidelines for clients
▪ Leading and management of all digital marketing campaigns
▪ Supervising copy writers and social media community managers
▪ Managing the sales activities making sure the sales team represent the company’s image and values
▪ Managing the creation of concepts and application by working with designers and art directors
▪ Organize and monitor photo shoots
▪ Creation of WBS for projects
▪ Prepare annual budgets for clients along with the business development team
▪ Manage digital creative budgets
▪ Quotations and proposals gathering and approving

Agency Director at Rabbit Creation
  • United Arab Emirates - Dubai
  • July 2016 to March 2021

▪ Organize and execute assigned business projects (recruiting, payroll, promotional campaigns etc.) according to requirements
▪ Collect information about the client’s business through a variety of methods (shadowing, interviews, surveys, reading reports etc.)
▪ Meet with assigned clients when needed and perform an initial assessment of a problematic situation for digital marketing strategies
▪ Analyze and interpret data to unearth marketing weaknesses and problems, and comprehend the causes
▪ Formulate social media reports, recommendations and solutions with attention to a client’s wishes, capabilities and limitations
▪ Assist in implementing the marketing plan and resolve any occasional discrepancies
▪ Managing the marketing, advertising, PR and digital strategies by creating a strong base for marketing guidelines for clients
▪ Leading and management of all digital marketing campaigns
▪ Supervising copy writers and social media community managers
▪ Managing the sales activities making sure the sales team represent the company’s image and values
▪ Managing the creation of concepts and application by working with designers and art directors
▪ Organize and monitor photo shoots
▪ Creation of WBS for projects
▪ Prepare annual budgets for clients along with the business development team
▪ Manage digital creative budgets
▪ Quotations and proposals gathering and approving

Marketing Agency Director at Alore Media
  • United Arab Emirates - Dubai
  • August 2014 to April 2018

▪ Managing the marketing, advertising, PR and events by creating a strong base of marketing guidelines for clients
▪ Leading and management of all digital marketing campaigns
▪ Supervising copy writers and social media community managers
▪ Managing the day to day sales activities for results oriented visits making sure the language and image are being represented properly
▪ Write proposals that are ideas related, then pricing and time estimations issuing
▪ Media and ads booking for various accounts
▪ Managing the creation of concepts and application by working with designers and art directors
▪ Organize and monitor photo shoots
▪ Creation of WBS for projects
▪ Brainstorm on design and concepts
▪ Prepare annual budgets for clients along with the business development team
▪ Manage budget and time for projects
▪ Quotations and proposals gathering and approving
▪ Creation of templates and best practices for all the processes of all departments
▪ Direct photo shoots, video production and TVC production
▪ Mobile app concept creation
▪ Account management and portfolio management for high level clients

Business Development Manager at Nibras.com
  • Saudi Arabia - Riyadh
  • October 2013 to August 2014

▪ Meet potential clients by growing, maintaining, and leveraging my network
▪ Develop proposals that speaks to the client’s needs, concerns, and objectives
▪ Develop the pricing quotations for the solution/service
▪ Present new products and services and enhance existing relationships
▪ Work with technical staff and other internal colleagues to meet customer needs
▪ Arrange and participate in internal and external client debriefs
▪ Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends
▪ Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales
▪ Analyze weekly progress reports and ensure data is accurate
▪ Ensure that data is accurately entered and managed within the company’s CRM
▪ Forecast sales targets and ensure they are met by the team, then track the activities
▪ Present business development training and mentoring to business developers and internal staff

Project Manager at Akateko
  • Lebanon - Beirut
  • June 2009 to October 2013

▪ Plan and direct marketing and advertising campaigns for various accounts
▪ Creation of feasibility and visibility studies to senior management new investments in the marketing field (NFC, augmented reality...)
▪ Monitor and control the projects execution on site and off site making sure the deliverables are on time, within budget and to specification
▪ Managing the sales activities, account management to delivery of materials and closing of the project
▪ Create day to day action plans and set meetings to communicate with the program managers on the duties and deadlines
▪ Train and create training presentations for new employees or when a new technology is introduced
▪ Participate in the creation of concepts and its application/ feasibility when possible
▪ Monitor and control the projects execution of all ads and digital campaigns and make sure the deliverables are on time, within budget and to specification
▪ Monitor the meetings with some of the key accounts in order to explain how to leverage new technologies into their companies, and what would the ROI be
▪ Monitor and create 360 degree plans for BTL, digital marketing campaigns with full quotations and pricing including resources
▪ Monitor suppliers and quotations after we get them from the procurement
▪ Creation of templates and best practices for all the departments
▪ Sales targets reach and marketing management for the company
▪ Responsible of the advertising for the agency (sponsoring events, online advertising...)

Night shift Controller at US Embassy Beirut
  • Lebanon
  • July 2008 to May 2012

Supervision of all the outlet during the night shift, from 19:00 till 00:00, where I have to watch the place take care of the bar system, pay attention to complaints if any and report to my General Manager in case of problems or emergencies.

Project Manager at Zi Production
  • Lebanon - Beirut
  • March 2008 to June 2009

I was the operations manager of this web/graphic design company where I had to - Design and develop websites within deadlines
- Staff schedules
- creation of Marketing and advertising plans for various accounts in Lebanon
- Design and develop digital marketing campaigns
- Exhibitions and POSM creation and implementation.
- Floor standing units and islands designs for POS and exhibitions
- Customer support
- Creating campaigns that creates impact and awareness while being time and cost efficient.


Reason for leaving: No proven career development

Casual Basis at Gefinor Rotana Hotel
  • Lebanon - Beirut
  • January 2003 to January 2006

I started as a waiter then got promoted to be a bar tender then a restaurant supervisor-- I learned everything related to hotels and worked in all its departments.

Education

Master's degree, MBA
  • at Cardiff Metropolitan University
  • June 2021
Bachelor's degree, Multi media and Communications
  • at AKU
  • December 2008

- Web and graphic design software fluency - Multimedia software use - SEO and how to generate calculated ROI from the digital world - Social media and its use for B2B and B2C today - Development languages such as C++, VB, ASP, PHP, AS2-3 - Games design and development - Visual communicatuions

Diploma, Sales and Corporate selling techniques
  • at HH confirm
  • August 2008

- Certified to be a sales consultant. - Cold calling - Ice breaking - Presentation skills - Deal closing - Negotiation in different sectors and with different clients backgrounds

High school or equivalent, General Science
  • at CND de la Deliverance
  • July 2005

Lebanese Baccalaureate

Bayt Tests

Management Skills Test
Score 60%

Specialties & Skills

Social Media Marketing
Training New Employees
Advertising Management
Building Strong Teams
Project Management
CLIENTS SERVICES
COLLECTION
Social Media Optimization
PROJECT MANAGER

Languages

Arabic
Expert
English
Expert
French
Expert

Memberships

Green peace Lebanon
  • Officer
  • January 2008

Training and Certifications

PMP (Certificate)
Date Attended:
March 2011
Valid Until:
January 9999
Sales & Corporate selling (Certificate)
Date Attended:
January 2008
Valid Until:
January 9999

Hobbies

  • Music, sports, traveling, photography, gaming
    I am a piano and harmonica player, where i used to do perfomances back at university time in a large number of places. All kinds of sports interests me, yet i am a muay thai player and have many medals in basket ball.