Elina Bilalova

• Created high quality 3D model for performance sneakers
advertisement animation based on photos and using AI software
for basic shape to speed up the process.
• Provided tech pack for sport gloves with clear feedback for
manufacturing, which resulted in less samples when usually.
• Collaborating closely with clients and manufacturers to align
design with brand strategy and user needs.
• Regularly create research of trends across performance, high
fashion, casual and outdoor markets and street-style in Milan.

• Concept design of an industrial machine cabin with focus on
ergonomics, cost-efficiency, easy maintenance,
and high-temperature performance.
• Developed multiple intuitive HMI interface concepts (UI/UX)
which improved production efficienct by reducing mistakes.
• Led a smooth re-branding process, including logotype redesign,
visual language and communication.

• SS24, AW25 - Performance Running and Trail Footwear
• Designed uppers for performance and trail running footwear,
including two best-selling sneakers (multirun and gravity).
• Performed end-to-end project development — from trend
research across multiple countries to 2D sketches, CMF, tech-packs
and samples review for manufacturing.
• Collaborated closely with an international cross-functional team
to bring ideas in life.