Senior Account and Communication Executive
EDCO Industries
Total years of experience :13 years, 5 Months
- Selling the product by establishing contact and developing relationships with prospects including contractors, developers, architects and designers.
- Identifying product improvements or new products by remaining current on industry trends, market activities, and competitors.
- Creating awareness for the division to key potential and existing clients via presentations and other tools.
- Creating and developing the internal business and communication strategy for a long term vision.
- Supported the communications manager in developing relationships with press
- Developed standardized presentations & proposals
- Monitored the medias (magazines, outdoor, TV, internet)
- Assisted the communications manager in coordinating various integrated communication and media activities
- Created and developed the brands’ social media platforms and effective ad campaigns
- Analyzed the fan base to track their consumption and habits
- Provided analytical reports and continually proposed improvement plans
- Covered live events through tweets and posts
- Developed relationship with the bloggers
- Developed briefs for the media & creative departments
- Assisted the clients in developing marketing strategies
- Oversaw the various production stages of ad campaigns
- Negotiated with suppliers to ensure the best quality/cost ratio
- Built a close relationship with clients
- Met clients’ objectives and assisted in prioritizing them
- Assisted in the development & launch of Avis.com.lb & Kurbantravel.com websites
- Interacted with sales & customer service to ensure that all communications reflected the brands - Executed benchmark studies v/s local competitors
