Regional Marketing Manager
Salam Studio & Stores
Total years of experience :11 years, 4 Months
Leading chain of multi-brand and mono-brand retailing across Qatar, UAE, Oman and Jordan
Over 300 luxury brands such as Givenchy, Roberto Cavalli, Moschino, Missoni, Paul Smith, Fendi among others
• Reporting to the Managing Director / Budget: 1, 5 million Euros per year
• Global strategy for advertising campaigns, branding, digital communication, events, PR and CRM
• Close collaboration with the Buying, Retail and VM teams to provide the fashion directions of the group through the brands selection, space management, retail operations, trainings, ect.
• Team management: 25 persons with 10 different nationalities across the region
60% of global turnover / 160 mono-brands and concessions + internet platform
Kids, Women & Men / Ready-to-wear, leathergoods, shoes & accessories
• Budget/OTB: 30 million Euros per season
• Product mix: buying plan, product selection, sourcing, price structure, volumes, benchmark
• Close collaboration with the Supply chain, Retail, VM and Product Management teams: stock equation, planning of deliveries, reorders, in-season reproduction, customer service, special orders, incentives, trainings, window display planning, store openings, space allocation, ect.
• Team management: 2 associate buyers
Scope : France, UK, Italy, Germany, Spain, Russia, Morocco & United Arab Emirates
19 mono-brands and concessions + internet platform
Men / Ready-to-wear, leathergoods, shoes, accessories & fragrances
• Budget & OTB construction
• Profitability: P&L and KPI reports based on history and forecasts (turnover, margin, sell-out, ect.)
• Product mix: buying plan, products selection, price structure, volumes, benchmark
• Close collaboration with the Supply Chain, Retail, VM and Product Management teams: Stock & deliveries management, rebalancing, reorders, VM analysis, customer service, training books, incentives
Women / Ready-to-wear, leathergoods, shoes & accessories
Multi-brand store - over 500 luxury brands such as Alaia, Jimmy Choo, Balmain, Lanvin, etc.
• VIP customer management and personalized shopping to achieve sales targets
• Day-to-day operations: new VM concepts, stock equation & reorders
• Participation to the buying process: brand & product mix selection
About 20 projects
• Carried-out brand management strategies from design to distribution
• Managed market studies & business plans
• Supported business development through deals with investors (investment plan)
• Conceptualized and implemented marketing plans and strategies : print advertising, PR
messaging, online marketing, direct mail catalogue, email marketing, websites and events organization
Project management: up to 370 million Euros / Customers: LVMH, L’Oréal, Chanel, Porsche, ect.
• Prospection, negotiation, contracts set-up and loyalty system with upscale customers
• Profitability: managed budgets, set sales/margins targets & strategies, pricing
• Strategic Marketing: KPI analysis, benchmark, communication, sales reports, statistics
Project management: up to 500, 000 Euros / Customers: European governmental groups
• Prospection, negotiation, contracts set-up and loyalty system with upscale customers
• Profitability: managed budgets, set sales/margins targets & strategies, pricing
• Strategic Marketing: KPI analysis & complex market study across all European countries
* TEXTILES: raw materials - manufacturing cycles - enhanced value schemes - fitting - market * COSMETICS: raw materials - concept building - story telling - distribution - market * Strategy: collection plan - supply chain - buying- fashion economy - distribution - visual merchandising - marketing Rewards : * Obtention of the Excellence reward for the launch of the leathergood brandname Ricochet in partnership with JM Weston * Obtention of the 2nd L'Oreal reward * Congratulations on the Guerlain concept plan with Martine Leherpeur Thesis: Retail buying strategy of luxury firms (interviews of Prada, Chanel, Dior, YSL, Sonia Rykiel, Louis Vuitton, Hermès, Burberry)
Accredited MBA Specialities : Marketing, Corporate Finance and Financial Markets Option : Excel advanced
International business, Marketing, Law, Customs, Import/Export, Tax 2 international internships : French Guyana and United States
