Emad Al Kareem

Establishing a fresh Marketing Department functions & structure.
Manage Digital Media service providers and agencies. (Etisalat Connect, Netaq E-Solutions, Effortz E-Solutions etc..)
Apply latest emerging Digital Marketing technologies to ensure the successful customer experience. (Oracle CX, Salesforce Pardot for B2B, etc..).
Drafting a strategic data-driven online/offline marketing plans & annual communications budget.
Plan, evaluate and execute digital campaigns to ensure the best results achieved.
KPIs, analysis, result-driven actions.
Optimize user experience by collaborating with internal Sales, Customer Care, and strategy teams.
Developing a new branding strategy for Sawaeed Holding (Logo, Brand wheel, color moods & guidelines).
Manage key Online platforms and Social Media such as Google Ads, Twitter, LinkedIn, Facebook, etc…
Implementing a new CRM system to control leads & sustain potential clients & achieve ROI.
Developing a new corporate group website, microsite structure, sitemap, SEO & SEM strategy.
Developing an integrated communications strategy incorporating PR, Digital, Online, Social and Activations.
Implementing communications plans to increase brand awareness across all media vehicles & touch points. i.e. social media Ads, Google AdWords.
Developing relationships with key official media wires to secure and grow media coverage both online and offline. i.e. TV, Radio, Newspapers.
Writing & proofreading press releases, scripts, online stories & copies to media.
Monitoring press stories and maximizing opportunities for positive PR and playing down any negative PR (PR Risk Management & recovery plan).
Events and Activities planning, managing, execution and evaluation.

• Setting campaigns plans & strategies, implementations, actions & KPI’s.
• Radio, TV & mass media strategies.
• Loyalty program launch & management.
• Social Media strategy & development.
• Social Media Data Driven analytics & keywords tools management.
• Google Trends, GDN bidding & PPC management.
• Market research, consumer behavior & market adoption researches.
• Branding strategies & guidelines development.
• Events planning, execution & evaluation.
• Textual & visual content generation.
• Planning, Managing & executing PR, SM, SMM, SEO, SEM & Media buy strategies.
• Supervising creative & production teams to ensure best implementation.

• Setting PR strategies & plans.
• Press releases, speeches, media kits, live links & media kits draft & monitor.
• Social Media campaigns plan, manage, implement & report.
• SEO & PPC search engine strategies & ads.
• Radio, TV commercials spots book & buy.
• Print & OOH media activation.
• Plan, budget & operate events, conferences & activations.

• Planning, budgeting campaigns & supplier sourcing.
• Manage online & social media marketing.
• Annual marketing plan and budget allocations.
• Record and monitor marketing spend & cost control.

• Internal & external official correspondent.
• Reports and presentations to key management.
• Contracts & MOU formalizing.
• Website content development.
• Radio, TV script composer, Events & activities host/presenter.
• Press releases & official speeches.