Emad Saktawi

 Managing and leading sales team (Branch Operational activities) to achieve their approved
daily/ weekly/ & monthly sales target with strong follow up of controlling budgeted wastage
percentage.
 Leading and directing sales team to achieve all fresh/ frozen / value added SKUs distributions
of min 85% weekly basis.
 Daily of reviewing and interpreting of sales report. (Identifying slow moving SKUs, Distribution
gaps & bridging sales, find new sales opportunities… etc.
 Monitoring Daily / Weekly / Monthly orders,
 Following up on promo SKUs activations, orders, and POS accurately implemented.
 Daily Market visit to hunt opportunities, identifying competitors activities and provide sales
team feedback.
 Train and follow up with sales team to ensure training executed correctly and evaluate &
feedback development outcomes.
 Guide and involving on customers problem solving as well as ensure customers satisfaction.

 Conduct on-the-job training with new recruits by accompanying them for the whole working day.
 Assess employees on the job by using the standard assessment forms.
 Create a written assessment feedback report with the support of quantitative and factual data collected during the
observation.
 Identify the training need of employees on the job by accompanying them on the job on a specific skill.
 Conduct on-the-job and classroom training for employees to bridge the performance gaps identified through on-the-job
observations.
 Conduct on-the-job observations with the employees to identify the training needs to facilitate creation of Annual training
plan for the region.
 Competency sign-off of new employees end of probation period by accompanying them on the job using competency
sign-off checklist.
 Competency sign-off to be provided to HR for any employee promotions and creating CRRs & ECCRs.
 Develop and maintain excellent relationships with Line Managers and supervisors and build cross functional networks to
work effectively to achieve common goals.
 Maintain good relationship with external training vendors and suppliers.
 Detects performance gaps by constantly reviewing all units performance and helps others to close performance gaps
between actual and the standard; helping line managers, supervisors and employees to find those differences and use
that information to close a performance gap at present and future.
 Demonstrates and understands the many ways that employee performance can be improved; showing an understanding
of how to apply specific training interventions to close existing or anticipated performance gaps; using a systematic
approach to analysing, improving, and managing performance in the workplace through training.
 Develops and recommends improving competency-based training checklists.
 Conduct Almarai Working Safely workshops for employees to keep them updated on the Health and Safety policies and
procedures.
 Deliver classroom training programs in coordination of the RTM.
 Ensures that training is evaluated at reaction, learning and on-the job change levels.
 Ensure results of training evaluation is communicated to and discussed with line managers and supervisors.

• Achieve budgeted sales margin targets of Poultry products to deliver the company’s growth objective
• Achieve product distribution in all Trade channels as per the recommended portfolio to optimise sales & increase market share
• Maintain wastage under budgeted level to optimize margins
• Ensure all TC/ credit customers are in line with company policy to avoid any financial loss to company
• Set/ review targets for salesmen to achieve overall target objective of the area
• Retain/ negotiate for existing/ new shelf space to maintain market dominance
• Ensure product hygiene & freshness in all trade channels to achieve optimum customer satisfaction & product quality
• Ensure all staff members are equipped with the required skills & knowledge to optimise team productivity & performance
• Motivate & encourage my team to optimise individual potential & productivity.
• Conduct effective & regular meetings to review performance & provide feedback

•Designed, Planned, and Implemented a promotional campaign on Ben & Jerry’s Ice Cream product. I was responsible for analyzing the situation part, marketing Mix, marketing objectives, and media strategy formulation sections of the marketing plan.
•Identified the PESTLE analysis and competitors strategies applied trends. I also worked on identifying the marketing mix ( 4P’s) for the promotion element, I determined the suitable distribution channel, market coverage, transportation, and the inventory management. Developed a media plan, analyzed and identified market and target market to determine which media best fit to adopt and implement.
•Re launched existed brand for already an existed café. My role was to be responsible of the brand name in the brand identity section of the brand elements. I also worked on determining the brand personality of the café logo that we created.
•In the brand name part I applied the required elements and ensure that the name can be protected, memorable, easy to pronounce, and transferable.Regarding, the personality of the brand I measured the big5s
•Designed and created, planned, and implanted an E-Marketing campaign, as we structured a new website for bra’s retailer (how should be from the marketing aspect, and how looks like to be from marketing purposes such as setting the navigation page in a certain place of the main page, social media such as Facebook, twitter etc.)
•Developed, analyzed, and criticized the consumer behavior for green (environmentally friendly) products of Nivea brand.
Then, My role in this project was to discuss, gather data, and analyse the role of individual determinants of consumer behavior. Thus, I worked on and considered demographic analysis, consumer motivation, consumer value, personality and lifestyle, consumer knowledge, and finally, the consumer attitude and intentions.
•Conducted, practiced and data analyzed of blood donation study for the market research course using SPSS software.