Sales Supervisor
Almarai
Total years of experience :11 years, 1 Months
• Achieve budgeted sales margin targets of Poultry products to deliver the company’s growth objective
• Achieve product distribution in all Trade channels as per the recommended portfolio to optimise sales & increase market share
• Maintain wastage under budgeted level to optimize margins
• Ensure all TC/ credit customers are in line with company policy to avoid any financial loss to company
• Set/ review targets for salesmen to achieve overall target objective of the area
• Retain/ negotiate for existing/ new shelf space to maintain market dominance
• Ensure product hygiene & freshness in all trade channels to achieve optimum customer satisfaction & product quality
• Ensure all staff members are equipped with the required skills & knowledge to optimise team productivity & performance
• Motivate & encourage my team to optimise individual potential & productivity.
• Conduct effective & regular meetings to review performance & provide feedback
•Designed, Planned, and Implemented a promotional campaign on Ben & Jerry’s Ice Cream product. I was responsible for analyzing the situation part, marketing Mix, marketing objectives, and media strategy formulation sections of the marketing plan.
•Identified the PESTLE analysis and competitors strategies applied trends. I also worked on identifying the marketing mix ( 4P’s) for the promotion element, I determined the suitable distribution channel, market coverage, transportation, and the inventory management. Developed a media plan, analyzed and identified market and target market to determine which media best fit to adopt and implement.
•Re launched existed brand for already an existed café. My role was to be responsible of the brand name in the brand identity section of the brand elements. I also worked on determining the brand personality of the café logo that we created.
•In the brand name part I applied the required elements and ensure that the name can be protected, memorable, easy to pronounce, and transferable.Regarding, the personality of the brand I measured the big5's
•Designed and created, planned, and implanted an E-Marketing campaign, as we structured a new website for bra’s retailer (how should be from the marketing aspect, and how looks like to be from marketing purposes such as setting the navigation page in a certain place of the main page, social media such as Facebook, twitter etc.)
•Developed, analyzed, and criticized the consumer behavior for green (environmentally friendly) products of Nivea brand.
Then, My role in this project was to discuss, gather data, and analyse the role of individual determinants of consumer behavior. Thus, I worked on and considered demographic analysis, consumer motivation, consumer value, personality and lifestyle, consumer knowledge, and finally, the consumer attitude and intentions.
•Conducted, practiced and data analyzed of blood donation study for the market research course using SPSS software.
Bachelor of Business Majoring in Marketing
