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Emad Barsoum, General Sales Manager

Emad Barsoum

General Sales Manager·Toyota, Ford, Lincoln, Honda Dealerships

Canada

Bachelor's degree, LAW

Work experience

Total years of experience: 38 years, 7 months

General Sales Manager

April 2015 - Present

Toyota, Ford, Lincoln, Honda Dealerships

Toronto, Canada

April 2015 - Present

Company industry:
Automotive Dealership & Distributor
Job role:
Sales

International Trade / Automotive Industry Expert and Analyst

November 1987 - Present

International + Freelance

Ontario, Canada

November 1987 - Present

Company industry:
Management Consulting
Job role:
Management

Managing Director

January 2014 - April 2015

FAMOVAL

Algiers, Algeria

January 2014 - April 2015

FAMOVAL is the authorized agent and distributor of multi mark passenger and commercial vehicles in Algeria.
Responsible for overseeing the activities of the entire organization.
To ensure that all business goals are reached, including sales, Marketing, after sales services, spare parts, dealers network, customer care/customer service, P&L accountability, financing, logistics, environment care, health and safety issues, Other responsibilities include guiding and monitoring the overall workflow of the organization from a high-level perspective.

Company industry:
Automotive Dealership & Distributor
Job role:
Management

Managing Director

May 2012 - January 2014

GBR Auto

Algiers, Algeria

May 2012 - January 2014

Established the company, conducted start up operations, running the company.
GBR Auto is the authorized agent and distributor of passenger vehicles in Algeria.
Responsible for overseeing the activities of the entire organization.
To ensure that all business goals are reached, including sales, Marketing, after sales services, spare parts, dealers network, customer care/customer service, P&L accountability, financing, logistics, environment care, health and safety issues, Other responsibilities include guiding and monitoring the overall workflow of the organization from a high-level perspective.

Company industry:
Automotive Dealership & Distributor
Job role:
Management

General Sales Manager and trainer

March 2007 - May 2012

Toyota, Honda, Hyundai dealerships

Canada

March 2007 - May 2012

Sales Management, Planning, Marketing, Training, coaching, negotiations, customer services, assistant GM.

Company industry:
Automotive Dealership & Distributor
Job role:
Sales

Regional Export Manager

May 2005 - August 2006

MCV / Mercedes-Benz Commercial vehicles

Cairo, Egypt

May 2005 - August 2006

Export Manager - (East & Southern Africa)

Assigned to explore and open markets in Eastern and Southern African countries to introduce Mercedes-Benz Buses and commercial vehicles with special features and specifications suiting the region.

Achievements:

- Successfully launched new generation of Right Hand Drive Buses in East Africa.
- Opened new markets in Eastern and Southern African countries.

Company industry:
Automotive Manufacture
Job role:
Sales

Regional Export Manager

September 2003 - April 2005

GB Auto (Ghabbour Group)

Cairo, Egypt

September 2003 - April 2005

Export Manager - (North & West Africa)

Assigned to explore and open markets in Northern and Western African countries to introduce Buses and commercial vehicles with special features and specifications suiting the region.

Achievements:

- Introduced the company products for the first time to the Northern African countries and succeeded to open a market in Algeria for Mitsubishi buses.
- Succeeded in establishing contracts for export of Volvo, Mitsubishi and Hyundai vehicles to Libya.

Company industry:
Automotive Manufacture
Job role:
Sales

Managing Director

August 1998 - March 2003

Egypt Multi Trade

Cairo, Egypt

August 1998 - March 2003

Marketing & Sales Director and Partner

- Trader of tallow and various edible oils and grains.
- Importer and distributor of Jute cloth.
- Exporter of various processed food to Australia from Egypt and Dubai.
- Import Export and Distribution of various FMCG

Company industry:
FMCG
Job role:
Management

Import, Export & Logistics Manager

February 1995 - July 1998

SHOURA Corp.

Cairo, Egypt

February 1995 - July 1998

- Established completely and managed for SHOURA Corp. a logistics division, hired staff, set tasks and organized all activities.
- Crude Oil / Oil Products Trader & Sales Manager (Industrial Chemicals)
- Responsible for the procurement of raw materials for the group plants.
- Purchased and negotiated all finished products imported by the group from the principals.

Achievements:

- Succeeded to reduce import and export costs significantly.
- Successfully handled the procurement and supply of raw materials to a Sulphur factory owned by SHOURA Corp., and acted as deputy to the Director for, sales and marketing, annual production plans, production cost accounting and export of finished products.
- Opened markets in the Middle East and the Mediterranean.
- Efficiently negotiated, concluded and performed long-term contracts with PETROGAL (Oil Refinery of Portugal) for the supply of Petroleum Sulphur to Egypt.
- Appointed to execute and perform a contract between PetroPlus and The Palestinian Authority to supply the lands of the Palestinian Authority with Oil Products from Egypt. Although the contract was initially signed between the late President Yasser Arafat and PetroPlus, however after 3 months of attempts to execute the contract, the agreement was never achieved due to political turmoil and complexities in that region.

Company industry:
Agriculture & Crop Production
Job role:
Logistics and Transportation

Deputy Group Export Manager - Home Textiles

June 1994 - January 1995

MAKAREM GROUP/Egypt - TEXAMA / Belgium

Cairo, Egypt

June 1994 - January 1995

Perform Sales Export of Home Textiles to African and European markets.

Company industry:
Textile & Apparel Production
Job role:
Sales

Deputy Managing Director

April 1993 - May 1994

Mena Trade

Cairo, Egypt

April 1993 - May 1994

Assist and act on behalf of the Managing Director in Import, Export, Procurement, Sales, negotiations for various products and goods imported from worldwide.

Company industry:
Sales Outsourcing
Job role:
Management

Crude oil / Oil products Trader

February 1988 - March 1993

Phibto Energy

Cairo, Egypt

February 1988 - March 1993

Perform physical and paper trade for Crude Oil and Petroleum Products worldwide.

Company industry:
Oil & Gas
Job role:
Sales

Education

Facultu of LAW - Ain Ahams University

November 2004

November 2004

Bachelor's degree, LAW

Egypt

GPA (rating): Satisfactory

GPA (rating): Satisfactory

Faculty of Law - Ain Shams University

September 2004

September 2004

Diploma, Alternative Dispute resolution

Egypt

Georgian College

March 2004

March 2004

Diploma, Laws and Practices of Automotive Sales

Canada

Faculty of Business Administration - Helwan University

June 1987

June 1987

Bachelor's degree, Business Administration

Egypt

GPA (rating): Good

GPA (rating): Good

University of London

June 1983

June 1983

High school or equivalent, GCE

Egypt

Skills

Leadership
Expert
Leadership
Expert
Automotive
Expert
Automotive
Expert
International Trade
Expert
International Trade
Expert
Turn Arounds
Expert
Turn Arounds
Expert
Management
Expert
Management
Expert
Management
Expert
Management
Expert
International Trade
Expert
International Trade
Expert
Overseas Business start-up
Expert
Overseas Business start-up
Expert
Business Development
Expert
Business Development
Expert
Negotiation
Expert
Negotiation
Expert
Foreign Markets exploration and development
Expert
Foreign Markets exploration and development
Expert
Turnarounds
Expert
Turnarounds
Expert
Leadership
Expert
Leadership
Expert
Financial Analysis
Expert
Financial Analysis
Expert
Governance
Expert
Governance
Expert
Organizational Development
Expert
Organizational Development
Expert
P&L Management
Expert
P&L Management
Expert
Sales Management
Expert
Sales Management
Expert
Budgeting
Expert
Budgeting
Expert
Market Analysis
Expert
Market Analysis
Expert
Contracts
Expert
Contracts
Expert
Training and coaching
Expert
Training and coaching
Expert
Shipping and Transportation
Expert
Shipping and Transportation
Expert
Automotive
Expert
Automotive
Expert
Management Practices
Expert
Management Practices
Expert

Languages

Arabic

Native Speaker

English

Expert

French

Intermediate

German

Beginner

Memberships

Center of Arbitration - Ain Shams University

Arbitrator

July 2004

Toronto Commercial Arbitration Society

Member

July 2018

The Forum for International Trade Training (FITT)

Member

June 2019

Hobbies and interests

Skeet and Trap Shooting
Freelance journalist and writer
Music

Music is a moral law. It gives soul to the universe, wings to the mind, flight to the imagination, and charm and gaiety to life and to everything. - Plato

Reading

“I have always imagined that Paradise will be a kind of library.” — Jorge Luis Borges