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eman bareada, Chief Marketing Officer

eman bareada

Chief Marketing Officer·Fe Marketing Saudi Arabia

Saudi Arabia

Bachelor's degree, Mass Communication And Media

Work experience

Total years of experience: 14 years, 0 months

Chief Marketing Officer

December 2019 - Present

Fe Marketing Saudi Arabia

Jeddah, Saudi Arabia

December 2019 - Present

Introduced Fe Marketing Saudi Arabia to the Saudi market, establishing it as a leading
Food & Beverage, retail, and healthcare marketing firm.
• Advised on market‑entry strategies for F&B clients, driving a 25 % increase in
client acquisitions in year one.
• Developed targeted brand‑positioning and digital campaigns for restaurants
and cafes, boosting brand awareness.
• Spearheaded partnerships with local F&B operators, expanding the companys
footprint and securing high‑value contracts.
Company industry:
Advertising

Marketing Director

December 2020 - December 2023

Naghi Marine & Arabian Food Supplies

Jeddah, Saudi Arabia

December 2020 - December 2023

• Crafted integrated marketing strategies for Arabian Food Supplies, yielding an 11 % annual revenue increase. -
• Launched regional promotional initiatives for F&B distribution, capturing a 5 % market‑share uplift.
• Introduced new snack and beverage lines, achieving a 9 % sales boost within six months.
Company industry:
Maritime & Marine Engineering
Job role:
Logistics and Transportation

Marketing & Sales Manager

January 2020 - December 2020

Sunset Beach Resort, Marina, Spa

Khobar, Saudi Arabia

January 2020 - December 2020

• Led F&B promotional offers (beach‑side cafes, event catering), increasing
customer base by 10 %.
• Executed off‑peak season campaigns for resort restaurants, raising occupancy
and covers by 15 %.
• Optimized banquet packages through market research, enhancing
profitability.
Company industry:
Hospitality & Accomodation

Marketing & Sales Manager

January 2019 - January 2020

| Maserati & Ferrari Company

Jeddah, Saudi Arabia

January 2019 - January 2020

• Exceeded sales targets by 11%, driving revenue growth through tailored marketing strategies.
• Negotiated high-value deals with luxury car buyers and businesses, contributing to a 12% increase in revenue.
• Worked closely with cross-functional teams to identify opportunities for cross- selling and enhancing customer experience.
Company industry:
Automotive Dealership & Distributor
Job role:
Maintenance, Repair, and Technician

Marketing Strategist & Membership Manager

January 2017 - January 2019

KAEC Emaar – Royal Greens Golf & Country Club

Jeddah, Saudi Arabia

January 2017 - January 2019

• Designed F&B‑centric social media strategy for club restaurants and events,
raising engagement by 30 %.
• Improved membership retention through exclusive dining‑experience
promotions, lifting renewals by 10 %.
• Launched themed F&B events, boosting attendance by 25 %.
Company industry:
Marketing

Marketing & Project Administrator Manager

January 2015 - January 2017

Alesayi Development & Construction Company

Jeddah, Saudi Arabia

January 2015 - January 2017

• Coordinated marketing projects across multiple departments, ensuring
alignment with overall business objectives.
• Managed digital and offline marketing campaigns, contributing to an increase
in customer inquiries.
• Developed marketing materials and presentations to support the sales team
and drive business development efforts.
Company industry:
Construction & Building

Senior Marketing & Membership Specialist

August 2012 - April 2015

Bupa

Jeddah, Saudi Arabia

August 2012 - April 2015

• Led membership retention campaigns that improved renewals by 15%, utilizing data-driven strategies.
• Developed marketing initiatives for member engagement, contributing to a 10% increase in membership sign-ups.
• Prepared comprehensive marketing reports for senior management, tracking KPIs and campaign success.
Company industry:
Other Healthcare Services
Job role:
Medical, Healthcare, and Nursing

Organizer

June 2012 - August 2012

Saudi National Media Awards

Jeddah, Saudi Arabia

June 2012 - August 2012

• Successfully organized the event, managing venue selection, invitations, and award schedules.
• Coordinated with media representatives and VIP guests to ensure seamless event execution.
Company industry:
Events Management
Job role:
Marketing and PR

Education

(IAEMS) International Academy for Engineering & Media Science

May 2012

May 2012

Bachelor's degree, Mass Communication And Media

Egypt

• Name of university: (IAEMS) International Academy for Engineering & Media Science, Major (RTV - Radio and Television)

IAEMS International Academy for Engineering & Media Science

May 2012

May 2012

Bachelor's degree, Mass Communication And Media

Egypt

Skills

Media 100
Expert
Media 100
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Drawing
Expert
Drawing
Expert
Teamwork
Expert
Teamwork
Expert
Adobe Photoshop
Expert
Adobe Photoshop
Expert
ADOBE PHOTOSHOP
Beginner
ADOBE PHOTOSHOP
Beginner
MS OFFICE
Beginner
MS OFFICE
Beginner
SQ
Beginner
SQ
Beginner
BENCHMARKING
Intermediate
BENCHMARKING
Intermediate
ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
BRAND AWARENESS
Intermediate
BRAND AWARENESS
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
COPYWRITING
Intermediate
COPYWRITING
Intermediate
HOSPITALITY INDUSTRY
Intermediate
HOSPITALITY INDUSTRY
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING STRATEGIES
Intermediate
MARKETING STRATEGIES
Intermediate
SALES STRATEGY
Intermediate
SALES STRATEGY
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
MICROSOFT OFFICE
Expert
MICROSOFT OFFICE
Expert
TRAINING
Expert
TRAINING
Expert
PHOTOSHOP
Expert
PHOTOSHOP
Expert
Adobe Photoshop
Expert
Adobe Photoshop
Expert
Media 100
Expert
Media 100
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Drawing
Expert
Drawing
Expert
Teamwork
Expert
Teamwork
Expert

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Certifications
Maserati KPI's
Maserati CRM Training