Operations Manager
Real Mark
Total years of experience :11 years, 5 Months
• Workflow Optimization: Developed and implemented efficient processes for sales, marketing, and finance teams, leading to a notable improvement in overall performance.
• Inventory Management: Implemented strategies resulting in a 30-points reduction in pending reservations and controlled cancellations, optimizing inventory management.
• Contracts Management: Managed contract creation and revisions, reducing the contract lifecycle by 30% and ensuring smoother operations.
• Data Migration & CRM: Successfully transferred inventory, sales, and performance data from manual tracking to an automated CRM system, enhancing reporting & data accuracy (reaching 100% accuracy).
• Sales Team Performance: Tracked and reported sales team achievements against targets, including commission calculations, ensuring alignment with business objectives.
• CRM & Data : Implemented the Odoo CRM/ERP system, automating manual processes and transformed companys data into valuable, actionable information.
• Performance Enhancement: Boosted company performance by creating marketing and sales reporting systems and dashboards, These tools measured campaign ROI, conversion rates, and various KPIs, aiding in data-driven decision-making.
• Market Analysis: Conducted continuous monitoring and analysis of market trends and competitor activity to provide valuable insights for informed business decisions.
• Marketing Budget Management: Oversaw marketing budget tracking and ensured effective implementation of marketing activities, optimizing resource allocation.
• Customer Satisfaction Survey: Designed the customer satisfaction surveys in collaboration with the call centre team & analysed the results.
• Workflow & Processes: Developed and implemented highly effective cold chain processes and policies, earning recognition as "Best Practice in Africa" by Danone Global. • Efficient Cold Chain Deployment: Led the planning and deployment of cold chain logistics across various Point of Sales (POS) channels across egypt's governorates, managing a team of 12 Trade Marketing Supervisors and a third-party supplier to ensure timely and effective execution. • Budget Planning: Responsible for the cold chain annual budget planning, with a focus on the (ROI) and minimizing payback time, optimizing resource allocation.
• Incentives & Commission Scheme: Designed monthly targets and commission schemes for trade marketing supervisors based on monthly initiatives, fostering motivation and performance. • 2015 - 2016 Performance Monitoring: Created and designed a Real-Time Monitoring (RTM) dashboard to track and assess project performance, enabling data-driven decision-making.
Promotions Planning: Collaborated with brand managers to plan (KA) promotions based on thorough evaluations, seasonality considerations, and competitive analysis. • Budget & Inventory Management: Tracked the channel spending against budget while overseeing the trade marketing materials warehouse to ensure efficient resource utilization. • Innovation and Activation Leadership: Responsible for introducing agreed innovations, launches and promotions, and in-store activations in the key accounts channel. • Business Reviews & Dashboards: Created and developed the commercial department dashboard to track the department's performance (MSL, Productivity, Sales Performance), leading the Commercial department monthly and annual business reviews.
-Provide sales analysis and promotion effectiveness to the KA team, analyze the impact of variances related to actual and forecast.
-Prepare and consolidate daily sales reporting by channel and by SKUs group, Manage the monthly closing and reporting cycle related to sales.
-Ensuring the sales teams figures and monthly reports are administered
-Coordinate the forecasting process for the Key Accounts.
-Prepare the monthly target and Kpis
-Responsible for the memberships in Africa and the Middle East region and maintaining contact and good relation with clients, Owns the contract and contract renewals for new work and existing client. Manage relationships of selected key accounts
-Achieve Annual Operating Plan requirements in order to maximize effectiveness and profitability.
-Dealing with all aspects of advertising campaigns, Public relations and marketing for the existing members.
-Organizing daily team meetings with staff Preparing briefing about the market status in three regions about demand, supply and prices.
-Collect and analyze data ex. Prices, production capacity, buying habits and factors affecting product demand and supply.
-Preparing reports about the products analyzing the product supply and demand and forecasting the market trend.
-Promoting and selling DSL services and offering suitable packages according to customer needs.
-Interfacing with customers to fulfill their requirements.
-Achieving monthly and quarterly target.
-Responsible for team daily reports of achievements and attendance.
• Principal of marketing • Consumer behavior • Professional selling skills • Contemporary management • Marketing research
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