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Emanuele Cerroni, Senior Global Program  Manager – Customer Engagement Social Media

Emanuele Cerroni

Senior Global Program Manager – Customer Engagement Social Media ·IGT Interglobe Technologies

United Arab Emirates

Doctorate, Political Science / Conflict management

Work experience

Total years of experience: 26 years, 1 months

Senior Global Program Manager – Customer Engagement Social Media

September 2012 - Present

IGT Interglobe Technologies

Dubai, United Arab Emirates

September 2012 - Present

Area of Expertise: Aviation Integrated IT and BPM services, Program and Project management, Social Media, Digital strategy, CRM, Technical integration, Customer Service, Data analytic.

Revenue Managed: Around $ 5 Million USD

People Managed: around 150 people globally in 4 different locations (Philippines, India, UAE and Netherlands)

Responsible for the global department of social media for one the of the world's largest travel conglomerate. I provide strategic and operational support to companies of the travel industry mostly focus on airlines. The biggest program I mange is with KLM Dutch Airline performing project management, effective process control, digital analytic monitoring, performance reporting, and crisis resolution with more than 120 agents.
Coordinator of technical integration between CRM (Salesforcs) and other airlines’ tools trough APIs. I Mange the strategy and implementation of several engagement (CRMs) and data analytic tools like: Salesforce, Radian6, Vdong, Hootsuite, Pluggio. We have been the first team in the world to use Salesforce Service Cloud launching a pilot phase for the customization of the CRM.

Major Achievement: I set up and coordinate CoE (Centre of Excellence) for social media in our company raising the revenue from $ 200K to around $ 5 Mill. Major achievement was the launch services of languages in non-western markets in technical and operational areas. Our services expanded in the Chinese speaking countries with 2 new social media channels (Wechat & Sina Weibo) through the implementation of a CRM called ‘Vdong’. We also expanded on the Russian speaking market through another social media channel named Vkontakte. In the Korean market we serve in Kakao Talk and Kakao Stoires.

Company industry:
Airlines
Job role:
Management

Senior Program Manager (fundraising and digital presence)

August 2008 - August 2012

DOKITA

Brazil

August 2008 - August 2012

Area of Expertise: Program and Project management, Fundraising, Digital strategy, CRM, Data analytic.

Revenue Managed: Around $ 7 Million USD

People Managed: around 500+ people globally in 10+ different countries (Italy, Liberia, Cameroon, DRC, Argentina, Brazil, Peru, Paraguay, Honduras, India)

Responsible for the fundraising programs, the digital presence & online communication. I was the Director’s advisor, working closely with the Board of Directors. Coordination of more than 15 project managers for the implementation of global projects in more than 22 countries worldwide.
I was In charge of the company private and public fundraising programs coordinating the overall activities for project implementation and monitoring at field and administrative level in Asian, African and Central/South American region. The public funds were coming from the European Union, United Nations, Italian Government and major foundations.

Major achievement: The restructuring of the private fundraising department. This included the reorganization of the online communication department. I was giving support and advice to the Director for reviewing and/or developing strategies and operational plans for fundraising and digital campaigns.

Company industry:
Non-profit Organization
Job role:
Management

Program manager / administrative and logistic office

September 2007 - August 2008

INTERSOS

Kenya

September 2007 - August 2008

Coordination of the Organization regional office for Kenya/Somalia/South. Management of a project for the Italian Ministry of Foreign Affairs for the reduction of HIV in Nairobi. Sudan
• Supervising the administrative and logistic operations for the regional projects (South Sudan; Somalia)
• Budget management
• Representing the NGO with the partners including UNHCR, UNICEF, UNOCHA, etc.
• Preparation and leading of contracts following donor procedures
• Management and supervision of the human resources
• Training and capacity building for the local NGO and public entities

Company industry:
Other Business Support Services
Job role:
Management

Consultant / Project Manager

August 2005 - December 2006

WHOCCHIRC

Liberia

August 2005 - December 2006

Supervising and expanding the NGO's programmes in a peacekeeping and peace-building environment. Developing plans for project implementation including training, budgeting, monitoring and evaluating
• Monitoring and Evaluating on the field of all the projects (Liberia, Sierra Leone)
• Training national staff to facilitate participatory planning processes
• Supervise and coordinate all staff activities
• Budget management
• Following and enforcing logistics, finance, HR and security policies
• Representing the NGO with the partners including UNICEF, UNDP, UNESCO, etc.

Company industry:
Business Consultancy Services
Job role:
Consulting

Associate Researcher

January 2006 - June 2006

University of Copenhagen

Denmark

January 2006 - June 2006

Research and teach in post-conflict setting focusing in peace-building environments.

Company industry:
Primary, Prep, & Secondary School
Job role:
Research and Development

Administration and site manager/ building contractor

November 1998 - August 2003

GECAP

Italy

November 1998 - August 2003

Planning, implementation, supervision and coordination of the logistic and administrative office of a building firm with over 50 staff

Company industry:
Civil Engineering
Job role:
Administration

Logistician, Truck and Tank driver

December 1996 - December 1997

Italian Army

Italy

December 1996 - December 1997

Driver and transport maintenance

Company industry:
Military & Defense
Job role:
Logistics and Transportation

Education

University of Edinburgh

August 2012

August 2012

Doctorate, Political Science / Conflict management

United Kingdom

Dates September 2004 - July 2012 Political Science / Conflict management and conflict resolution in Africa ISCED 6A
View attachment

Università degli studi Roma Tre

September 2004

September 2004

Master's degree, Peacekeeping and Security Studies

Italy

Dates September 2003 - September 2004 Masters degree in 'Peacekeeping operations and Security Strategies' with the thesis title: "A comparative analysis between the European Security Strategy and the US Security Strategy" ISCED 5A

Università degli studi Roma Tre

July 2003

July 2003

Bachelor's degree, Political Science

Italy

Dates September1998 - July 2003 Title of qualification awarded Ma (Master of Art) Five year course in 'Political Science' including one year ERASMUS scholarship with the completion of five Political Science modules in Portuguese language. Monograph title "A study into the UN's role in international peacekeeping and comparing its successes and failures in the case of Mozambique" through co-ordinated research of archives in the Biblioteca Nacional de Lisboa and the Biblioteca de Ayunatmento de Santiago de Compostela. ISCED 5A

Skills

Analytics
Expert
Analytics
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Social Media
Expert
Social Media
Expert
Program Management
Expert
Program Management
Expert
Salesforce.com
Expert
Salesforce.com
Expert
Training
Expert
Training
Expert
Social Media
Expert
Social Media
Expert
CRM
Expert
CRM
Expert
Program Management
Expert
Program Management
Expert
Digital marketing
Intermediate
Digital marketing
Intermediate
Salesforce
Expert
Salesforce
Expert
Big data
Expert
Big data
Expert
Analytics
Expert
Analytics
Expert
Project Management
Expert
Project Management
Expert
Salesforce.com
Expert
Salesforce.com
Expert
Social Media
Expert
Social Media
Expert
Digital Marketing
Expert
Digital Marketing
Expert

Languages

English

Expert

Italian

Expert

Portuguese

Expert

Spanish

Expert

French

Beginner

Training and Certifications

Certifications
PCI-DSS Certification
Feb 2013
Six Sigma Certification (Green belt)
Jun 2014
Financial Broker Cetification
Mar 1998
Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
Dec 2016
Mediation Certification
Aug 2016