Sales Manager
Yaquby International
Total years of experience :24 years, 6 Months
Designation:- Sales Manager Reporting:- General Manager & Owners. Yaquby is one of the oldest family business in Bahrain. Yaquby International is its food and beverage company, representing some very well-known brands from around the world, like Power Horse, BRF Brazilian Chicken, and whole host of Turkish and Indian brands. Objective & Responsibilities: 1. Execute the sales plan for the year. 2. NPD and Category positional, pricing and availability, visibility and activity. 3. New Product Scouting, finalizing & launching them, growing our new and existing brands. 4. Ensuring a 25 million plus business with a 30 member strong sales team works in unison. 5. Training for Sales Team and Merchandising Team
Designation: Country Manager - Bahrain, Qatar and Kuwait. Reporting: Group Business Development Director - Dubai, UAE Objective & Responsibilities: 1. Business plan and strategy for Bahrain, Qatar and Kuwait which include product categorization, pricing and availability, visibility and activity 2. New listings, vendor change and budgeting for A&P 3. Training for Distributor Sales Team and Merchandising Team 4. Ensuring budgeted volumes and brand objectives are achieved Achievements:- 1. Appointing new distributors for Bahrain and Kuwait. 2. Launching our brands (Hipp Organic Baby, Active O2 and Juices) in Bahrain and Kuwait. 3. Implementing new MIS systems to ensure stock availability and forecasting across the 3 countries. Company Profile:- Arab Beverage Est. ( ABE) is a state of the art manufacturing company based in Dubai, ABE has been manufacturing and exporting juices for over 30 years, the brands are Coolsun, Sunblast Junior ( with characters Barney, Hello kitty) and Sunblast. Arab Beverages also hold the regional distribution rights for global brands like Hipp Organic and Active O2 from Germany.
Designation: Product / Trade Marketing Manager Reporting: General Manager / Head of Sales and Distribution Positions Held
•Unit Sales Manager
•Key Account Manager
•Van Sales Supervisor
•Management Trainee. Trade Marketing / Product Manager Objective & Responsibilities 1. Set volume/promotion/activity objectives by brand, which are acceptable and achievable both for brand owners & Al Jazira Group BSC (c) distribution. 2. Handle the stock forecast & trade spend for a USD 20 million business. 3. Ensure promotion volume targets are achieved for Company's brands (Suntop, Sunquick, Mcvities, Bahlsen, Loranz, Betty Crocker etc.) 4. Acquire new brands / agencies for distribution. Achievements: a) Promoted 4 times in 8 years with in the organization, also the Management Representative for ISO 9000:2001 - Audit. b) Increased Coro and other core agency sales by 10% year on year over the last 2 years. c) Developed a Core SKU's list for the Vans, which resulted in a 50% rise in distribution. d) Awarded the global sales excellence award by Coro Foods S/A. Company Profile: - Al Jazira Group Bsc (c) is a USD 100 million company with over 550 employees working in 4 diferent countries. Al Jazira has two divisions: Supermarkets- The Company has 4 supermarkets in Bahrain catering to niche of the population. FMCG Distribution- The Company represent some of the biggest brands in world such as Cadburys, Heinz, Coro, Lupark, Pinar, L'Oréal & Purina Pet Care etc. India