Retail Account Manager
Huawei Mobiles
Total years of experience :8 years, 11 Months
• Responsible for managing the Distributor - Retailer relationship.
• Responsible for overall business operation of the brand to achieve targeted business.
• Develop the business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
• Managing the entire product life cycle from strategic planning to tactical activities.
• Managing the Sell-In for UAE retail for all Key retailers (Emax, Sharaf DG, Jumbo, Eros etc) ensuring 100% availability and weekly replenishment involving all related parties.
• Ensure higher brand visibility by investing in major stores with higher footfalls.
• Identifying new channels and negotiating business terms.
• Meets assigned targets for profitable sales volume with designated partner accounts.
• Negotiate contracts and close agreements to maximize profit.
• Forecast and track key account metrics and communicate clearly the progress of monthly/quarterly and annual target/achievement to internal and external partners.
• Develop profitable business model based on market trends and competitor activity
• Managed business with Major Hypermarkets like Carrefour, Lulu and Power Retailer like Sharaf DG, Emax, Jacky’s, Dubai Duty free.
• Managed business with Major E-commerce website like Loylogic (Etihad airways), Awok etc.
• Retaining the current business & increasing the share of business with proper follow up & Customer Relationship.
• Planning & achieving overall revenue and profit targets for each account, with specific targets for individual products.
• Have built strong relationship with retailer’s purchasing team by updating them on issues such as new products, promotional campaigns or joint marketing programs.
• Periodically discussing retailers’ stock and delivery requirements and negotiate prices and discounts in consultation with the Vendor’s.
• To work closely with sales administrator’s, customer service executives and managers of other departments such as logistics and accounting to ensure that retailer’s receive a high standard of service.
• Maintaining up-to-date records of retailer’s orders, deliveries and returns so that they can deal promptly with any inquiries or issues raised by retailers.
• Liaising with vendors to provide funds to retailer’s to advertise or display their products, or providing templates for marketing material that retailers can customize. Planning special promotions in retail outlets to coincide with their own advertising and marketing campaigns.
• Ensuring timely collection of payments.
• Worked for GSM Division of Al Sayegh looking after sales of LG Mobiles, Acer Mobiles.
• Management of key accounts including Carrefour, Lulu.
• Managed a team of 25+ promoters across UAE. Assigning targets to merchandisers for the
respective outlets assigned.
• Plan, execute, review and evaluate key business objectives aimed at maximizing short and long term revenues and profits for the company.
• Negotiate and deliver the business plan ensuring that revenue targets are achieved, through an effective pricing policy.
• Plan and develop with the Marketing Department and Sales Managers the marketing plan and activity for all key titles, ensuring that there is enough time to achieve all elements, and obtaining the required approvals within the approved budget and deliver a measurable return on investment either through increased sales or delivering A WOW level of service.
• Provide the sales team with current sales activity, stock movement and future sales projections along with a plan to ensure that stock levels are maintained.
• Ensure that information is received from principal on new products and launch dates, and communicate this to the relevant people both internally and externally to maximize sales opportunities and logistical effectiveness.
• Daily and weekly basis monitoring sales of merchandiser and meeting on weekly basis
describing achievement and models to be focused.
• Following up with the payments so as to enable smooth functioning of business.
• Enhance brand visibility in the category/outlet in line with expected sales growth and identify
opportunities via close contact with the promoters and sales team.
• Promoting LG Mobiles in different stores(Carrefour, Sharaf DG, Jumbo, Jacky’s, E.max)
• Understanding the requirement/willingness and budget of the customer to buy the product.
• Ensure prices and product descriptions match the product on the shelves.
• Ensuring stock availability at the warehouse and showroom level. At no point in time should the shelves be empty.
• Monitoring fast moving stocks and forecasting requirements to the main warehouse to ensure availability at all times.
• Taking feedback from the customer for not accepting product after completion of demo and all the discussion related to product for better understanding of customer management.