Esra'a Abu-Assi

- Attracting new business opportunities.
- Continuous analysis of competitive environments, consumer and customer trends.
- Product evaluation and pricing.
- Developing marketing plans for the new products.
- New product development from consumer insight into concept and launch.
- Preparing company profile and other promotional material.

- Planning and analyzing the performance of the new assigned products and existing products and brands.
- Attracting new business opportunities.
- Developed marketing plans and plans of action for different products in different areas.
- Trainings to pharmacists, merchandisers (product knowledge and Selling Skills)
- Organizing the day to day activities of the business development department and ensure that all marketing objective are implemented.
- Continuous analysis of competitive environments, consumer and customer trends

• Learned how to prepare all documentation and use effective communication to ensure quick and legal products registration.
• Managed and facilitated all registration related activities.
• Developed marketing plans and plans of action for different products in different areas.
• Worked as a key member in the launching team participating in the pre-launching phase, including training materials and training to new medical representatives and sales men.
• Developed and executed strategies to improve product penetration, grow market share and achieve margin goals.
• Assessed customer's acceptance through preparing market surveys.
• Provided strong team work and collaboration skills in a team oriented environment.
• Performed field visit with sales force.

- Defined the GTM strategy and developed new product launch plan.
- Organized product presentations in concerned hospital departments.
- In-charge for forecasting and preparing the budgeting plan.
- Established and maintained rapports with key client accounts.
- Conducted products trainings & clinical updates.
- Developed relationships with loyal customers.
- Followed up product listing in the formulary in DRMS (Department of Royal medical Services) and JUH (Jordan University Hospital).
- Planned and initiated the PH registry project.

• Learned to process prescriptions accurately and rapidly averaging 70-80 daily.
• Counseled patients on prescription medications.
• Interacted effectively with Clinical pharmacists, and oncologist regarding patients’ drug therapy.
• Underwent rotations around all pharmacy departments in the hospital including inpatient and outpatient departments.
• Maintained excellent communication with team members that included 8 other pharmacists.

 Past experience in the marketing business in numerous medical seminars and several expos as an usher and promoter.
• Interacted effectively with different social classes.
• The face-to-face with customers enabled me to improve my communication skills and knowledge.
• Improved my team spirit.

• Processed prescriptions in a daily bases under supervision of pharmacist.
• Memorized most available medications with their respective drugstores and manufacturers.
• Managed order entry and prescription verification.