Issa Abdallah

• Led the development and execution of comprehensive marketing strategies for multiple automotive brands (Jeep, Ram, Dodge, Chrysler, Fiat, Alfa Romeo).
• Implemented multi-channel advertising campaigns (digital & traditional), increasing showroom traffic by 30% and boosting overall sales revenue.
• Managed a marketing budget exceeding $1m annually, optimizing media placements and roi.
• Increased brand awareness and market share through targeted campaigns and strategic initiatives, contributing to a 20% growth in overall brand visibility and a 15% improvement in market penetration.
• Directed brand management initiatives, ensuring alignment with manufacturer guidelines and enhancing brand visibility.
• Analyzed market trends and competitor activities, adapting strategies to maintain a competitive edge.
• Coordinated cross-functional activities with sales, service, and product teams to support promotional events and new product launches.
• Successfully launched the “Sharwakom” campaign, generating significant engagement and media coverage across the region.
• Led a team of 5+ marketing professionals, fostering a culture of continuous learning and high performance.

• Successfully managed all aspects of company marketing and spearheaded integrated campaigns that delivered a significant 37.7% increase in revenue and a 44.3% increase in customer retention.
• Developed and executed a comprehensive marketing plan incorporating traditional, digital, and emerging media channels to reach target audiences and grow the customer base effectively used.
• Supervised, trained, and led a team of 8 while efficiently allocating resources to maximize marketing ROI, resulting in a noteworthy 12.3% decrease in marketing spend while enhancing engagement, lead qualification, and sales.
• Formulated and executed a comprehensive branding highly acclaimed by critical partners and principals, resulting in a 30% increase in top-of-mind awareness.
• Fostered strategic partnerships with offline and online influencers to elevate brand recognition and loyalty, particularly among millennials.
• Led a successful rebranding effort to develop corporate guidelines for logos, fonts, messaging, and visual identity, effectively highlighting the company's size, history, and portfolio.
• Tracked, analyzed, and reported on all marketing initiatives and successes, utilizing data metrics, digital dashboards, and sales funnel analytics.
• Implemented a content strategy to create and curate meaningful interactions with the target audience, resulting in a notable 38.1% increase in brand awareness.

• Increased client’s market share from 23% to 36% by providing custom marketing solutions.
• Developed strong relationships with clients and stakeholders by providing clear strategic plans and managing associated budgets by monitoring expenditures and delivering successful ROI outcomes.
• Developed and implemented a successful marketing campaign that achieved a 10.1% increase in branded content engagement.
• Developed recommendable strategies that generated a sales revenue increase of 20.2%.
• Ensured delivery of high-quality work on time and within budget, with 97% of projects delivered ahead of timeline targets.
• Led projects through the entire development process, from conception to completion.
• Developed comprehensive storytelling and pitching plans for clients.
• Crafted and monitored complex project plans, including teams of up to 20 people.
• Monitored and communicated project progress, ensuring transparency and ensuring client satisfaction.

• Successfully pitched new ideas and strategies to KFH, increasing revenue and profitability for both KFH and P&A advertising agency.
• Served as the primary point of contact for assigned clients, maintaining regular communication and providing exceptional customer service.
• Managed and tracked project timelines and budgets, ensuring work was timely and within budget.
• Conducted regular meetings with clients to review campaign performance and discuss upcoming projects and initiatives.
• Coordinated with creatives and media teams to develop and execute advertising campaigns across various channels, including print, digital, and social media.
• Worked closely with creatives and media teams to develop and implement effective advertising strategies for multiple clients, resulting in increased sales and brand recognition.

• Generated and closed new accounts with a 40% conversion rate, resulting in a 130% increase in yearly revenue.
• Successfully developed and implemented sales strategy to expand customer base and markets, leading to increased sales and improved customer retention and satisfaction.
• Researched and identified potential customers and developed a customer database, contacting prospective customers via e-mails, telephone calls, and in-person meet-ups to promote products and services

• Handled significant accounts such as National Bank of Kuwait, Zain, Al-Sayer, Equate, Nestle & Burgan Bank.
• Drive client service to excellence and maintain client retention.
• Brainstorm with creatives and the production team to develop ideas and concepts.
• Prepare and present 3D/2D presentations to the clients.
• Coordinate with the production team during the installation.
• Prepare ERS - Event Running Sequence agendas.