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عيسى عبدالله, Assistant General Manager Marketing

عيسى عبدالله

Assistant General Manager Marketing·Al Mulla & Behbehani Motors Co.

الكويت

ماجستير, MBA

الخبرة العملية

مجموع سنوات الخبرة: 17 سنوات, 0 أشهر

Assistant General Manager Marketing

فبراير 2020 - حتى الآن

Al Mulla & Behbehani Motors Co.

الكويت، الكويت

فبراير 2020 - حتى الآن

• Led the development and execution of comprehensive marketing strategies for multiple automotive brands (Jeep, Ram, Dodge, Chrysler, Fiat, Alfa Romeo).
• Implemented multi-channel advertising campaigns (digital & traditional), increasing showroom traffic by 30% and boosting overall sales revenue.
• Managed a marketing budget exceeding $1m annually, optimizing media placements and roi.
• Increased brand awareness and market share through targeted campaigns and strategic initiatives, contributing to a 20% growth in overall brand visibility and a 15% improvement in market penetration.
• Directed brand management initiatives, ensuring alignment with manufacturer guidelines and enhancing brand visibility.
• Analyzed market trends and competitor activities, adapting strategies to maintain a competitive edge.
• Coordinated cross-functional activities with sales, service, and product teams to support promotional events and new product launches.
• Successfully launched the “Sharwakom” campaign, generating significant engagement and media coverage across the region.
• Led a team of 5+ marketing professionals, fostering a culture of continuous learning and high performance.

مجال الشركة:
وكلاء السيارات
الدور الوظيفي:
التسويق والعلاقات العامة

Head Of Marketing

أبريل 2021 - يناير 2024

Kuwait Automotive Imports Co.

الكويت، الكويت

أبريل 2021 - يناير 2024

• Successfully managed all aspects of company marketing and spearheaded integrated campaigns that delivered a significant 37.7% increase in revenue and a 44.3% increase in customer retention.
• Developed and executed a comprehensive marketing plan incorporating traditional, digital, and emerging media channels to reach target audiences and grow the customer base effectively used.
• Supervised, trained, and led a team of 8 while efficiently allocating resources to maximize marketing ROI, resulting in a noteworthy 12.3% decrease in marketing spend while enhancing engagement, lead qualification, and sales.
• Formulated and executed a comprehensive branding highly acclaimed by critical partners and principals, resulting in a 30% increase in top-of-mind awareness.
• Fostered strategic partnerships with offline and online influencers to elevate brand recognition and loyalty, particularly among millennials.
• Led a successful rebranding effort to develop corporate guidelines for logos, fonts, messaging, and visual identity, effectively highlighting the company's size, history, and portfolio.
• Tracked, analyzed, and reported on all marketing initiatives and successes, utilizing data metrics, digital dashboards, and sales funnel analytics.
• Implemented a content strategy to create and curate meaningful interactions with the target audience, resulting in a notable 38.1% increase in brand awareness.

مجال الشركة:
وكلاء السيارات
الدور الوظيفي:
التسويق والعلاقات العامة

Account Manager - Marketing Consultant

مارس 2017 - مارس 2021

AKQA

الكويت، الكويت

مارس 2017 - مارس 2021

• Increased client’s market share from 23% to 36% by providing custom marketing solutions.
• Developed strong relationships with clients and stakeholders by providing clear strategic plans and managing associated budgets by monitoring expenditures and delivering successful ROI outcomes.
• Developed and implemented a successful marketing campaign that achieved a 10.1% increase in branded content engagement.
• Developed recommendable strategies that generated a sales revenue increase of 20.2%.
• Ensured delivery of high-quality work on time and within budget, with 97% of projects delivered ahead of timeline targets.
• Led projects through the entire development process, from conception to completion.
• Developed comprehensive storytelling and pitching plans for clients.
• Crafted and monitored complex project plans, including teams of up to 20 people.
• Monitored and communicated project progress, ensuring transparency and ensuring client satisfaction.

مجال الشركة:
الإعلان
الدور الوظيفي:
التسويق والعلاقات العامة

Account Manager

مارس 2015 - مارس 2017

P&A Advertising Agency

الكويت، الكويت

مارس 2015 - مارس 2017

• Successfully pitched new ideas and strategies to KFH, increasing revenue and profitability for both KFH and P&A advertising agency.
• Served as the primary point of contact for assigned clients, maintaining regular communication and providing exceptional customer service.
• Managed and tracked project timelines and budgets, ensuring work was timely and within budget.
• Conducted regular meetings with clients to review campaign performance and discuss upcoming projects and initiatives.
• Coordinated with creatives and media teams to develop and execute advertising campaigns across various channels, including print, digital, and social media.
• Worked closely with creatives and media teams to develop and implement effective advertising strategies for multiple clients, resulting in increased sales and brand recognition.

مجال الشركة:
الإعلان
الدور الوظيفي:
التسويق والعلاقات العامة

Account Manager

أكتوبر 2013 - مارس 2015

AWI

الكويت، الكويت

أكتوبر 2013 - مارس 2015

• Generated and closed new accounts with a 40% conversion rate, resulting in a 130% increase in yearly revenue.
• Successfully developed and implemented sales strategy to expand customer base and markets, leading to increased sales and improved customer retention and satisfaction.
• Researched and identified potential customers and developed a customer database, contacting prospective customers via e-mails, telephone calls, and in-person meet-ups to promote products and services

مجال الشركة:
البث الإعلامي
الدور الوظيفي:
المبيعات

Sr. Account Executive

يوليو 2009 - أكتوبر 2013

The Meaza Group - Special Events

الفراوانية، الكويت

يوليو 2009 - أكتوبر 2013

• Handled significant accounts such as National Bank of Kuwait, Zain, Al-Sayer, Equate, Nestle & Burgan Bank.
• Drive client service to excellence and maintain client retention.
• Brainstorm with creatives and the production team to develop ideas and concepts.
• Prepare and present 3D/2D presentations to the clients.
• Coordinate with the production team during the installation.
• Prepare ERS - Event Running Sequence agendas.

مجال الشركة:
الترفيه
الدور الوظيفي:
التسويق والعلاقات العامة

التعليم

European Global School

فبراير 2015

فبراير 2015

ماجستير، MBA

الكويت

AUOL

يونيو 2011

يونيو 2011

بكالوريوس، Marketing & Management

الكويت

اختبارات بيت.كوم

IQ Test

خدمة الدعم الإداري

Skills

Creative Work
Expert
Creative Work
Expert
Client Services
Expert
Client Services
Expert
Account Handling
Expert
Account Handling
Expert
Communications
Expert
Communications
Expert
Project Management
Expert
Project Management
Expert
Integrated Marketing
Expert
Integrated Marketing
Expert
Brand Awareness
Expert
Brand Awareness
Expert
Creative Marketing Campaigns
Expert
Creative Marketing Campaigns
Expert
Lead Management
Expert
Lead Management
Expert
KPIs
Expert
KPIs
Expert
Content Strategy
Expert
Content Strategy
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Ad Sales
Expert
Ad Sales
Expert
Client Services
Expert
Client Services
Expert
Account Handling
Expert
Account Handling
Expert
Communications
Expert
Communications
Expert
Project Management
Expert
Project Management
Expert

اللغات

الانجليزية

متمرّس

العربية

اللغة الأم

التدريب و الشهادات

الشهادات
CXAC
Dec 2024
Member of the CIM | The Chartered Institute of Marketing
Dec 2024
PCM Marketing Management

الهوايات والاهتمامات

Oil painting, Music, Playing Oud & Keyboard, Cars & Motorcycles