Essam Eldin Saad

• Develop, create and implement the annual marketing strategies, tactics and KPI's to achieve organization objectives.
• Design, develop, budget and manage organization external and internal events strategy to maximize brand exposure
• Building full-funnel event advertising campaigns to achieve organization goals from awareness to engagement to driving new business and generating leads.
• Measuring events ROI and marketing attribution ensuring that achieving the sales target.
• Managing and promoting branding of the organization, product design and other forms of marketing to maintain consistency in branding.
• Develop and review the event policies, process and procedures.
• Implementing and developing strategic relationships with organizations in accordance with DSO objective, strategic goals and strategies.
• Building and managing strategic relationships and partner with key industry players.
• Continuously seek and identify opportunities for growth within local and regional markets.
• Liaise with all stakeholders and external agencies to ascertain their precise event requirements ensuring successful implementation and hence supporting the corporate brand name of the organization.
• Liaise and engage with industry partners including engagement with experts to setup a series of workshops and events that support the organization at different development stages for the benefits of the clients and indirect generating leads.
• Oversee the event execution in terms of budget, design, quality, location, branding, ads campaign, leads and ROI's...etc.
• Develop and maintain professional partnership with all stakeholders within local and international organizations.
• Manage all financial aspects with Finance team to close any outstanding bills.
• Produce post-event evaluation and closing reports for the event.
• Create a Sponsorship strategy that maximize event revenue and maintain strong professional relationships, as a result saving cost.

Achievements:
• Increase the department revenue for more than 4 million Dirhams through different marketing approaches.
• Organize more than 300 exhibitions, road shows, conference, workshops, official delegate tours and community events (locally and internationally worldwide).
• Organize DSO participation at GITEX Technology Week for 11 years.
• Develop, design and organize DSO Community Market events.
• Cost saving for more than 2 million AED and innovate new ideas for increasing department performance. (Details can be discussed during the interview).

• Manage and execute the administration and procurement function of the Authority.
• Ensure the implementation of Administration rules and policies.
• Liaise with the insurance company on various matters (Medical and assets insurance)
• Manage travel arrangements for the organization management.
• Work towards vendor development - scan the market for vendors and ensure that the Authority has a good selection for vendors for it business requirements
• Handle vendor relationship management; resolve vendor queries and concerns and ensure that the Authority enjoys good working relations with its preferred vendors
• Manage activities relating to safety, security and proper utilization of the company assets

• Serves as the primary liaison between the university, its students and alumni, and potential employers on a state, regional, national, and international scale.
• Responsible for fiscal planning and management for career services, including all operations and staffing matters.
• Serves as adviser and interfaces with representatives of industrial, governmental, and educational employers to assist in the most effective use of career services' efforts.
• Develops new contacts with external organizations for the purpose of expanding employment opportunities for students and alumni.
• Closely coordinates communication with deans, department chairs, and other faculty to ensure that the career services department is meeting the needs and desires of the academic colleges and departments.
• Clarify to students the guidelines to be followed and the duties to be adopted during the internship / training period
• Evaluate the training program and trainee’s performance after the training period and present suggestions to be considered in the following year
• Establish internship data-base for companies and library contains companies’ profiles and catalogs.

Supporting and enforcing company rules and regulations, policies and procedures. Staff orientation, assessment and discipline. Performance appraisals and submitting recommendations for advancement to the head office. Initiated and implemented numerous training events to improve productivity and morale.
Implemented effective customer service practices to boost sales and to achieve optimum level of performance. Checked deliveries, prices, monitored daily house keeping and analyzed sales reports in order to show the salability of our products. Performed market studies to assess market competition pricing areas for new products.
Prepared monthly sales and comparison analysis, to re-evaluate the best and worst selling merchandise.
Analyzed reports and made presentations to senior management.
Supervised the IBM retail computerized system.