Esther Okon

Daily review and monitoring Presellers activities in trade and also constant training on trade activities
Order Generation and Equipment scanning of both primary and secondary outlet with Hand Held Terminal.

•Daily sales planning by outlets, by SKUs
•Optimum use of marketing equipments to achieve target.
•Day to day pre sell to key/prestige outlets, strategic sales deports (SSD), High Volume Outlets (HVO) and other retail outlets.
•Monitoring customers’ stock level and generating orders.
•Educating customers on and implementing product availability, space, merchandizing, pricing, quality and product handling etc.
•Identifying and develop potential outlets and growing the existing accounts.ie horizontal and vertical growth.
•Timely report and acting on all trade activities to counter competition and assist distributors.
•Daily review on volume, target, SKU performance, outlets performance, issues and opportunities with the Commercial Manager.
•Weekly review of 11 Presellers
•Trade monitoring, to ensure availability and Exclusivity
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•Daily use of Hand Held Terminal to generate order

Professional experience

































Trainings/ Courses Attended:
June 2009 - till date Nigerian Bottling Company Plc, .Jos. Plateau State
Business Development Manager
Responsibilities:

Daily review and monitoring Presellers activities in trade and also constant training on trade activities
• Daily sales planning by outlets, by SKUs.
• Optimum use of marketing equipments to achieve target.
• Day to day pre sell to key/prestige outlets, strategic sales deports (SSD), High Volume Outlets (HVO) and other retail outlets.
• Monitoring customers’ stock level and generating orders.
• Educating customers on and implementing product availability, space, merchandizing, pricing, quality and product handling etc.
• Identifying and develop potential outlets and growing the existing accounts.ie horizontal and vertical growth.
• Timely report and acting on all trade activities to counter competition and assist distributors.
• Daily review on volume, target, SKU performance, outlets performance, issues and opportunities with the Commercial Manager.

April 2008
Marketing Executive
• Improved and built strong customer relationships.
• Ensuring our product are well displayed, to improve market share and availability

April 2006 Nigerian Bottling Company PLC Jos, Plateau State(NYSC)
Customer Service Executive

• Increased shelve presence and market share by 2% within 1 year
• Achieved 84% of financial target by year end 2006
• Developed and improved customer base from 0 to 240 within 15 months
• Managed 6 key Distributors and expanded the market by creating new outlet


Sales Academy Training September 2009
Leadership Pipeline 19th - 21st Jan. 2010
Professional experience


































Daily review and monitoring Presellers activities in trade and also constant training on trade activities
• Daily sales planning by outlets, by SKUs.
• Optimum use of marketing equipments to achieve target.
• Day to day pre sell to key/prestige outlets, strategic sales deports (SSD), High Volume Outlets (HVO) and other retail outlets.
• Monitoring customers’ stock level and generating orders.
• Educating customers on and implementing product availability, space, merchandizing, pricing, quality and product handling etc.
• Identifying and develop potential outlets and growing the existing accounts.ie horizontal and vertical growth.
• Timely report and acting on all trade activities to counter competition and assist distributors.
• Daily review on volume, target, SKU performance, outlets performance, issues and opportunities with the Commercial Manager.

Improved and built strong customer relationships.
•Ensuring our product are well displayed, to improve market share and availability

Increased shelve presence and market share by 2% within 1 year
•Achieved 84% of financial target by year end 2006
•Developed and improved customer base from 0 to 240 within 15 months
•Managed 6 key Distributors and expanded the market by creating new outlet


Sales Academy Training September 2009
Leadership Pipeline 19th - 21st Jan. 2010

Hobby
Reading, Swimming and Meeting People