Social Media Editor
Gulf News
مجموع سنوات الخبرة :14 years, 10 أشهر
Strategy Development: Formulate innovative social media strategies aligned with the news organisation's business objectives and target audience.
Content creation: Conceptualise, create, and curate engaging and relevant content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, TikTok, and Telegram.
Community Engagement: Foster and manage an online community of readers, responding to comments, messages, and inquiries in a timely and professiona manner.
Campaign execution: Plan, schedule, and execute social media campaigns, ensuring consistency in messaging, branding, and visual identity across all channels.
Analytics and reporting: Monitor and analyse social media performance using tools and platforms to provide regular reports and insights, identifying trends, successes, and areas for improvement.
Collaboration: Collaborate with the newsroom, video team, marketing and sales departments to ensure a cohesive and integrated approach to social media content.
Trend analysis: Stay updated on the latest trends and developments in the industry to create relevant and timely content that resonates with the target audience.
Paid social advertising: Manage and optimize paid social media campaigns, targeting, and performance tracking.
Multimedia news content: File and edit engaging social media stories, news articles, and features across various topics, to bring pageviews to the website.
Team management: Manage a team of content creators, making content across social media channels. Training new recruits in the team for optimised performance.
Assumed leadership responsibilities, supporting the Social Media Editor in content creation, engagement, and strategy execution.
Collaborated closely with the team to develop and implement effective social media campaigns.
Monitored social media trends, competitor growth, and audience preferences for an informed content strategy. Spearheaded the growth of Gulf News' Facebook page, surpassing 3 million followers, becoming the first UAE- based English media publication to achieve this milestone.
Developed and executed innovative social media ideas to drive higher reach, engagement, and brand visibility. Successfully increased Facebook followers by 300% within the first three months of joining the Social Media Team.
Spearheaded the growth of Gulf News' Facebook page, resulting in becoming the first UAE-based English media publication to be verified on the platform. Produced multimedia content, including videos, podcasts, and live videos, resulting in millions of views and increased website traffic.
Freelance writer and editor for adigitalhouse.com and Sky Horizon Media, Dubai
Worked in the production and client service teams for high profile events, also contributed with creative ideas for stage design.
Top student (Gold Medal) for the 2009-2010 batch of Electronic Journalism.