Marketing Manager, Full-time
Ailux Group-The Niche
مجموع سنوات الخبرة :1 years, 5 أشهر
Led marketing team to develop Red, WeChat, and Douyin accounts, driving a remarkable 28k increase in brand followers within six months. Restructured sales and marketing strategy for flagship e-commerce launch on JD.com, resulting in 10k sales in the initial two months. Produced, edited, and scheduled weekly video posts, boosting average views per post by 83% and significantly improved the brand's online presence. Established partnerships with external stakeholders to launch a secondary online store on Little Red Book. Directed and optimised paid promotional ads on Little Red Book to maximise reach, engagement, and conversion rates.