CEO
Seagulls
Total years of experience :27 years, 5 Months
Eagle Hills is an Abu Dhabi-based private real estate investment and development focused on the development of new city hubs in high-growth international markets. With a focus on developing large-scale real estate projects, Eagle Hills designs and implements mixed-use facilities. In Jordan, Eagle Hills is involved in the development and management of four key mixed-use projects with a total investment of> US$12b, The St. Regis Amman (Hotel and Residences) and Saraya Abdali (home of the W Amman hotel) in Amman along with Marsa Zayed and Saraya Aqaba in Aqaba
• Developing the Marketing division’s short and long-term goals and objectives for EHJ projects
• Leading the development and implementation of the Marketing and CSR strategy, plans and budgets
• Defining and implementing division guidelines, policies and procedures, supporting the CEO and BOD
• Managing a culturally diverse team of 10 through training and motivation
• Building relations with consultants/agencies to undertake marketing & CSR special assignments
A mixed-used gated community located in the Hashemite Kingdom of Jordan. The project encompasses around 634, 000 sqm of master planned development with a total investment of >$1.5b
• Leading the development and implementation of sales, marketing and CSR strategy, plans and budgets
• Planning and monitoring annual/monthly sales forecasts and inventory management for optimum results
• Developing project pricing strategies (residential/retail) and project positioning to deliver strategic vision
• Defining and implementing division guidelines, policies and procedures, supporting the GM and BOD
• Building relations with consultants/agencies to undertake marketing & CSR special assignments
Consultancy providing tailored services to Saraya projects including Investment Appraisal, Design & Project Management, HR, Commercial & Operational Management, IT, Marketing, Corporate Finance & Legal
• Developed sales & marketing strategies, plans and budgets for projects in Jordan, Oman, UAE & Russia
• Led and developed marketing teams to execute project plans & deliverables to support regional growth
• Recruited and managed a culturally diverse team of 35 through training and motivation
• Active role in the development of pricing strategies to ensure competitiveness of products and units
• Overall management and direction of the Client Service function and all agency resources through annual business plan and client forecast development, with top & bottom-line profit accountability
• Led the training and development of the team including 14 account handlers to deliver targets
• Executed departmental goals in line with the agency's vision for culture, billings and creative standards
• Worked closely with clients to determine and fulfill research needs to maintain retention and satisfaction
• Managed the strategic and operational development of a portfolio of regional/local clients valued at $8m
• Developed regional marketing & communications plans for clients, overseeing all brand research needs
• Led the development and training of a team of 6 account handlers to drive growth and profitability
• Drove business development & marketing activities for international/local brands valued at $6m
• Led an account team of 4 to effectively manage clients including PepsiCo, BEL and Emirates
• Monitoring marketing activities through retail audit & consumer tracking analysis (PepsiCo)
- Managed a portfolio of local and international clients with total billings of US$ 5 million.
- Major clients:
PBI (Lebanon and Jordan), adidas Middle East, First National Bank