Executive Director
Gplus Mobile
Total years of experience :22 years, 0 Months
It is my responsibility to oversee all aspects of the organization, including fundraising, hiring staff members, and developing the mission statement. To ensure the company's day-to-day activities are aligned with corporate goals and strategies, I provide guidance to directors and senior managers as well.
As the leader of the platform brands division in Digikala, it is my responsibility to ensure my team, both in commercial and marketing provides the highest value to Digikala customers.
Different brands are being built for different segments of platform users, filling the gaps between miscellaneous products and super-premium brands. We offer high-quality products at reasonable prices to our customers.
In the FMCG, Fashion, Electronics, and Home verticals, customers can always find quality products at affordable prices.
In this role, I was responsible for developing and scaling the business of new brands in the electronics and home verticals. I took into account online retail needs, market demands, and financial incentives. Dealing with data was the most interesting aspect of my day-to-day work. Making effective decisions based on the data I had enabled me to align my activities with business strategy.
One of my biggest accomplishments was reaching the market penetration stage for two brands, as well as launching two distinct brands.
Ordering in low quantities was the main challenge so that we could pass the test stage at a reasonable price. This was to ensure the brand-building process would not be affected.
As a result of launching a successful travel service, I have been promoted to the position of head of new business categories, which include insurance service, car service, entertainment, investment services, and all Snapp group services. My role was leading a team of supervisors to develop goals and objectives, business by business, and make sure each category of business is running smoothly.
One of my main accomplishments was launching international flight services directly with airlines and making AP the first fintech application with a service for online authentication, which allows users to invest online.
In a super application platform, I was responsible for providing travel services from suppliers and working with the product team to ensure the MVP and product roadmap aligned with business objectives and strategies. Reporting to the application VP, my main objective was to meet sales targets and coordinate with marketing to carry out proper marketing activities.
As a product manager in the CE industry, I was primarily responsible for preparing product roadmaps for my product lines and managing benchmarks, product demonstrations, and testimonials for performance evaluations. In my day-to-day job, I monitored market trends and competitor performance and analyzed gaps to develop promotional strategies and maximize sales aligned with our main and only Iranian customer, Goldiran.
One of my most significant achievements was launching a brand new product called Styler and achieving 2nd place in sales across all LG offices in the world.
I was the company's product marketing manager rep in Iran, reporting to the regional sales manager. During this time, my main responsibilities included studying company products, translating technical details into benefits for the user through print materials, following and analyzing market trends for positioning products in Iran, and working with various teams (design, content, acquisition, product, sales) to implement strategies.
I have been successful in launching workstation laptops and selling them directly to target companies, outside of customers' regular sales channels and exceeding sales targets within a year.
The core business of a newly established company was a new product based on an invention. Having a small team of three people, we were responsible for the marketing roadmap, from providing product packaging and price positioning to market segmentation and sales strategies.
Handling marketing communication within a B2B business was my main responsibility in this position.
My day-to-day job was checking the orders of more than 90 representatives around the country and contacting the customers to make sure everything is right with their regular orders.
As a research specialist, I used to design market research projects, conduct research, and do statistical analysis in order to prepare suitable reports for customers.
As a research assistant, my main responsibility was data entry and preparing initial analytical reports using statistical software such as SPSS and SAS.
As a fresh student of statistics, I have started my career with data gathering work.
Doctor of Business Administration, Strategy
Master of Business Administration, Marketing
Statistics
Mathematics