Head of Marketing and multimedia
Al Emadi Enterprises and Alhazm Mall
Total years of experience :21 years, 8 Months
Developing excellence through innovative & creative concepts across all media. Ability to work with other project managers and teams of creative designers. Develop and frame creative concepts according to creative brief requirements. Communicating design visions and rationale clearly to clients and design teams. Conceptualize, visualize and design user experiences.
Managing and directing photo shoots on time and to budget.
Involved in developing the clients culture and quality standards.
Preparation of conferences, press releases, exhibitions and expos.
Mentoring junior staff in project development and performance management. Organising, initiating and lead brainstorms sessions.
Plan and implement multiple marketing initiatives across various platforms. Content copywriting, graphic design, and video editing.
SEO and SEM management and optimization.
Measure, analyze and report on marketing campaigns against goals (ROI and KPIs). Collaboration with multiple stakeholders, both internal and external
Management of social media, mail marketing, and influencer marketing activities. Manage projects within the marketing department adhering to the marketing strategy. Prioritization and spend of marketing budget.
Off-Line Advertising: Trade Publications Ads, Ooh, Packaging,
POP/POS, POP-UP Retail. Events, Broadcast, Loyalty and Reward, Guerilla Marketing, Shopper Marketing & In-Store Promotions.
Experiential Marketing & Integrated Campaigns.
Inspiring and Managing the design team to be the best they can be, by offering insights and best practices.
Hiring, supervising freelancers to back up the in-house design team.
Specializing in all things digital including Digital Strategy,
Web Site design (UX-UI), Digital Advertising,
Print, Branding, Off-Line Advertising, Video, Email Marketing (CASL compliant).
Create, review, and approve all design concepts for publication and posting. Adhere to project budgets.
Strategize and Develop the overall look or style of advertising deliverables. Determine how best to represent a concept visually.
• Development of Innovative Creative Concepts and Marketing Deliverables:
Design Their website, Print Collateral:
Flyers, Magazines, Annual Report, Billboards and Newspaper Ad Design, Exhibition Design
• Create, Review, and Approve All Design Concepts to Publication and Posting.
• Ensures Brand Guideline Was Implemented on All Digital and Print Collateral.
• Adhere to Project Budgets
• Preside over Client Meetings
Strategize and Develop the overall look or style of advertising deliverables
• Determine how best to represent a concept visually
• Determine which photographs, art, or other design elements to use
• Supervise 10 designers
• Review and approve designs, artwork, photography, and graphics developed by designers
• Communicate with clients to develop an artistic approach and style
• Coordinate and engage with other artistic and creative departments
• Present designs to clients for final approval
• Worked close with the Creative Director and Copywriter
Adobe InDesign. Adobe Photoshop. Adobe Illustrator. Digital (UI, UX, Sketch). Typography & Typesetting. Design Principles. Idea Generation. Branding . Designing for Print. Portfolio Management. Non-Technical Skills.
