Fadi Al Hajj

Accomplishments:
• Head-hunted for the C-level engagement, providing sales and operational thought leadership for the Kuwait Region.
• Nurtured synergistic business relationships in strategic markets and accounts for all kinds of retail & distribution industries - Electronics, FMCG, F&B, Fashion, and Services.
• Championed driving revenue through distribution channel partners. Positively influenced partners to deliver initiatives that are crucial to the business.
Responsibilities:
• Providing vision, headship and management oversight required to deliver excellent business results and achieve profit & loss, sales target and growth.
• Commanding design & production of sales, marketing, operations, HR & finance functions. Articulating strategic business plans to advance the business' mission, objectives and promote aggressive revenue, profitability and growth
• Empowered the next wave of growth, and successfully launched/ opened new stores with the responsibility of achieving topline sales, customer satisfaction & delivery.
• Establishing and implementing Open New Markets, Market Share, Branding, Supplying, and Launching plans.
• Focusing on productivity, customer behavior & loyalty, targeting new clients, POS, ERP, F&BO, SOPs, KPIs, and P&P.
• Mastered wearing commercial hat & setting annual goals, budgets, targets & achievement track-daily, monthly & quarterly. Providing intelligence and insights on benchmark & competition reports and statistics.
• Building a high-performing team by identifying and implementing measures to enhance the level of performance of the multinational/cultural team. Administering team evaluation, training, promotion, incentive & bonus.

Accomplishments:
• Under my leadership, propelled revenues by 143% in May vs March 2021 by revamping digital marketing initiatives.
• Built a dynamic team of 100+ cross-functional members including Sales, Business Analysts, Customer Service managers, Product Team and Supply Chain from December 2020 - January 2021.
• Leveraged next-generation technology, re-engineered processes, and fostering a culture of continuous improvement by adapting functional ERP and POS systems company-wide within a challenging timeline of 2 months.
• Steered business in a new direction by establishing a partnership channel with Sultan Center, Kuwait.
• Strengthened existing distribution set-up & appointment of new Business Partners in existing / newly tapped markets. Pioneered operations and distribution SOPs and implemented ERP and POS platforms for better workflows.
• Mitigated operating cost by 20% through a detailed evaluation of cost centers, and utilized data to improve operational efficiency and maximize profit.
• Successfully led operational and marketing initiatives to register a market share increase of 6% in 2018 and further increased gross profit margin by 70% in 2019 vs 2018.
Responsibilities:
• Established company vision, short- and long-term operational strategy, innovative plans & strategic direction that positions the organization for success. Devised processes, workflows and systems to promote business growth.
• Ownership of Profit & Loss accountability for retail operations, including sales budgets, retail costs, retail contribution.
• Provided visionary leadership to drive digital transformation initiatives to streamline workflows and simplify processes. Partnered with key stakeholders to design strategy and direction, creating new business opportunities.
• Envisioned forward-thinking revenue-generating marketing strategies/growth plans aligned to corporate strategy.
• Participated in Executive Board Meetings to present critical data on company performance and recommendations. Established new vision, mission, core values and strategies in line with the Board’s sage advice.
• Prudently managed financial resources whilst registering year-on-year business growth. Improved financial status by analyzing P&L results and variances; identifying trends and recommending actions.
• Headed a high-performing team that delivers exponential growth year after year - consistent target over-achievement.

Designation Chronology:
• May 2014 - October 2017: Sales and Distribution Manager
• September 2009 - May 2014: Senior Retail Manager
Accomplishments and Responsibilities:
• Shouldered onus for meeting sales target and propelling market share. Attained exceptional sales performance of 8% over the budgeted in 2017.
• Mastered creating successful, insight-driven digital marketing campaigns and events at tradeshows/exhibitions which aided in promoting brand awareness/recognition by 15%.
• Addressed top-most challenges of positioning the business to deliver simultaneous top-line & bottom-line growth.
• Built strong customer relations to ensure consistent revenue generation & business growth. Drove performance to over 30% improvement in customer satisfaction and a 10% increase in sales.
• Negotiated contractual agreements with marketing affiliates and distributors to strike a better win-win deal.

Accomplishments and Responsibilities as Senior Retail Manager (September 2009 - May 2014):
• Successfully opened 2 new megastores in Kuwait and achieved a yearly average growth of 18%.
• Consistently exceeded performance expectations for 4 years in a row.
• Directed day-to-day retail operations of 4 megastores. Promoted teamwork & camaraderie amongst the team of 100+.