Regional Director
Ronesca Nutritian
Total years of experience :37 years, 1 Months
& GCC
Company Brand: Ronalac
DEC. 2013 -
SCOPE:
•Formulate and implement a comprehensive business plan .
•Sales &Marketing activities (ROI) (P&L).
•Stock and sales (forecast, and stock rotation )
•Training.
•New Launches & New Markets.
Company’s Brands:
Nada dairy products and Juices, Florida’s Natural
Professional Experience and Scope of Position:
•Handling daily operation of 100+ sales team; covering Modern and Traditional retail, and HORECA.
•Setting and executing sales and distribution strategy
•Creating sales forecast and order planning
•Creating and rolling promotional calendar
•Key accounts strategy and annual contracts
•Sales strategy and Market coverage to all trade channels.
. Sales force training on several topics( communication, selling technique, merchandising and display methods, stock rotation and control, customer service etc.)
.expiry control .
.weekly orders of factory .
.promotions and trade marketing activities .
Company’s Brands:
VO5 Hair care products, St. Ives body care products, TRESemme hair care products, Punch Shoe care products, Pelikan Stationary, Personna Blades & Razors, Samsung Digital Cameras, Bissell Floor Care.
Professional Experience and Scope of Position:
•Handling Company’s P&L.
•Marketing plans (BTL &ATL).
•Business & Distribution plans, for all trade channels.
•Acquiring new brands.
•Planning and monitoring launch activities, as well as market penetration.
•Budgets & forecast.
•Company restructure and standard operation procedures.
•Relations with suppliers (Budgets, terms, ordering, Marketing, Contribution, Pricing
Set targets for each country and work with distributor to achieve it, by area by trade channel by sku.
•Work on a marketing plan for each country and work with distributors on execution (increase numeric distribution & market share).
•Conduct training programs for the sales force of each distributor.
•Monitor and control the marketing budget for each country.
•Regular market visits with sales force.
•Create and Implement sales incentive programmers.
•Work on orders forecast with each distributor.
•Work with Marketing DEPT. on product improvement and new launches as well as P.O.s.
Responsible for the Western and northern regions in Saudi Arabia.
•Achieving sales targets as well as Collection Targets.
•Controlling Regional budget as well as expenditures.
•Sales force (Training, Distribution and targets).
•Promotions and extensive Marketing Activities.
•Launching new products e.g. Persil, Prill.
•Sales analysis (CRC-turnover etc…).
•Working closely with Marketing Department in improving packaging and labeling.
•Area Management and administration.
•Journey plan changes and update.
•Increasing distribution.
•Building a professional sales team.
•Reduced the bad debts of the region by 75%.
Create and handle the consumer division, working on:
recruitment, attending fairs and exhibitions to get new brands, work personally with key accounts, business plan, budget, incentive scheme, sales force training, market coverage plans for each trade channel, pricing strategies, marketing activities include trade marketing, relation with suppliers.
Brands : GSK, DUREX, MILUPA, BAYER, STABILO (STATIONARY), 3M, SMITH&NEPHEW, AGREVO.
Increasing distribution coverage, numeric distribution.
•Sales force training.
•Restructuring sales force.( areas, customers & visits rotations)
•Forecasting for the factory production.
•Field visits.
•Planning & forecasting (sales analysis).
Company’s Brands:
Bhs, Mothercare, Next, Milano, and others.
Experience and Scope of Position:
•Attended and represented company in franchise meetings in UK.
•Represented company through major fashion shows in UK and Europe.
•Annual Business Plans and budgets.
•Pricing Strategy and Structure.
•Expansion plans in Kuwait and the Gulf