Trade marketing representative
British american tobacco
Total years of experience :14 years, 10 Months
Working with principal company unable you to get exposed to work on multinational level as implemeting company strategy on trade and distribution level from upper trade to lower trade.
managing a team of 13 salesman and their supervisor plus a group of merchandisers accross areas like sharjah dubai.
implement monthly cycle instructions to assure fifo, stock rotation, visual campaign, OOS control, planograms
engagement with decison makers on KA level to sign agreements across UAE like carrefour, al maya, hyper panda, lulu and others
Develop strategic selling concepts and activities to grow P&G's business and the customers' sales.
Carry out the implementation of the store execution part of the customer’s Joint Business Plan in order to achieve the desired sales target and superior in-store presence.
Acquire deep understanding of customer strategies and their shopper needs in order to devise the right plans for the customer.
Account penetration; by building and maintaining strong customer relation to facilitate collaboration and the achievement of desired business result and joint work.
Ensure sufficient outlet coverage based on business need and in line with assigned journey plan in order to achieve and maintain the desired in store fundamentals results.
Collaborate, energize, direct and manage merchandisers assigned to their sections in order to achieve the desired in store fundamentals results.
Market Intelligence; by communicating internally any event taken by customer/competitors which can have an impact on the business.